social journalism toolbelt: a compilation from 60+ social challenges with pri's the world
TRANSCRIPT
Everything the Social Bear taught you
in one presentation
Here are the skills that we learned over the course of 60 social media challenges — skills that you can continue to learn & use in your reporting.
Challenge: Use a hashtag
Skill learned: Find & track specific conversations on Twitter
Date: Oct 2012
Challenge: Use @reply on Twitter
Skill learned: The value of listening & engaging
Date: Oct 2012
Challenge: Participate in #worldvotes and
#worldwatches
Skill learned: Add value to a conversation
Date: Oct 2012 & Nov 2013
Challenge: Find & use the Twitter handles of
your guests
Skill learned: Finding influencers
Date: Nov 2012
Challenge: Engage in a story you’ve
reported/produced
Skill learned: Continuing the conversation (learning that reporting can still happen after an on-air piece)
Date: Dec 2012
Challenge: Check your FB privacy settings
Skill learned: Managing public/professional divide on Facebook
Date: Dec 2012
Challenge: Use Reddit to chase a story
Skill learned: Reddit as a reporting tool
Date: Jan 2013
Challenge: Use Facebook Interest lists
Skill learned: Listening for stories, trends and sources on Facebook
Date: March 2013
Challenge: Create a Twitter list
Skill learned: Filtering the noise on Twitter
Date: March 2013
Challenge: Get on Instagram
Skill learned: Using Instagram in the field
Date: April 2013
Challenge: Use your phone as a tool in your
reporting
Skill learned: Smartphone journalism
Date: April 2013
Challenge: Use the audience selector on
Facebook posts
Skill learned: Managing Facebook professional & personal selves
Date: June 2013
Challenge: Enable your “follow” button on
Skill learned: Social listening on Facebook
Date: June 2013
Challenge: Use Facebook Graph Search
Skill learned: Finding & chasing sources on Facebook
Date: July 2013
Challenge: Create a Muck Rack profile
Skill learned: Building a professional presence on social
Date: Oct 2013
Challenge: Subscribe to a subreddit
Skill learned: Reddit as a listening tool
Date: Nov 2013
Challenge: Embed a social post on pri.org
Skill learned: Finding social content to verify and add value to your reporting
Date: Dec 2013
Challenge: Participate in the Newsroom
Facebook Group
Skill learned: Learning to use Facebook Groups for conversation and engagement
Date: Jan 2014
Challenge: Make a Vine or Instagram video
Skill learned: Thinking about your radio content, distributed to different platforms and audiences
Date: April 2014
Challenge: Find location-based content on
social media
Skill learned: Social listening on Facebook
Date: July 2014
Challenge: Post about the newsroom
Skill learned: Transparency on social; community building
Date: July 2014
Challenge: Analyze your followers
When the people I follow are online
Date: Aug 2014
Skill learned: Viewing social as a community, not a one-way conversation
Challenge: Interact with your stories on
different devices
Skill learned: Social listening on Facebook
Date: Sept 2014
Challenge: Use the Twitter analytics
dashboard
Skill learned: Social listening on Facebook
Date: Sept 2014
Challenge: Add the Newsroom Twitter list to
your Hootsuite or Tweetdeck
Skill learned: Listen and engage with what your colleagues are up to
Date: Nov 2014
Challenge: Share your story with three
people, groups or stations
Skill learned: Thinking about where your story will resonate
Date: Dec 2014
Challenge: Check FB Newswire in the AM
Skill learned: Social listening on Facebook
Date: Nov 2014
Thank you! —Social Bear
I’ll still be @Imthesocialbear
Come visit me on the 6th floor, or tweet me with questions!