social intranets in social business
Post on 17-Oct-2014
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Keynote talk from the 2011 Interact Intranet Conference in LondonTRANSCRIPT
Inside the Social BusinessInteract Intranet Conference Keynote PresentationLee Bryant, Headshift | Dachis Group, October 2011
Introductions
Intranets were once the ‘internet inside’ ... but now what are they for ?
Finding information?
People directory?
Communication?
Collaboration?
An expensive repository for the canteen menu?
Common intranet problems
• One-way communication• Burden on central admin• No sense of ownership• Complex, tedious workflows• Difficult structure & navigation• Outdated information• Dead zones
Simple static information: org chart, canteen menu
Integration:self-service, active directory
Portal:personalisation, context, widgets
Social Intranet:participation and collaboration
Evolution of the intranet
Network-centric models: the new world of work
From bureaucracy and business friction ...
structures that dampen network effects to get worse the more people use them
... to network effects and Collective intelligence
structures that harness network effects to get better the more people use them
Social Business Design: humanising the enterprise
Sharing as a by-product of work - ‘in the flow’
• In-the-flow: selfish route to collective benefit• The intranet should be where work gets done• Feeds and flow, not item-by-item publishing
Enabling business with both intimacy and scale
• Real-time information services• Holistic personalisation (not just work)• Social networks inside and outside
Whilst supporting workflow and systems of record
• Enterprise integration• Process and workflow support• Data capture for key business areas
Making better use of our talent and brain power
• Social reading, recommendations• Social network signals, streams• Collective intelligence networking
In the flow: activity streams & talking machines
• Every’thing’ has a voice• Subscribe to updates, streams• Activity streams as event bus
Better decision making based on ambient signals
• Glancing, ambient sharing, awareness• GTD applied to social signals• Person tools for remixing data
Finding smarter ways to motivate people
• How to tackle intrinsic motivation?• Trust is cheaper than control• Return on Attention (ROA)
“Interesting times” for enterprise IT:The 5 big trends - mobile, social, cloud, big data and consumerisation are all about making technology more human, and will all impact user demand
Social Business: more than just ‘collaboration’
Cloud: not just where to store but how to provision
Mobile: ubiquitous, personal and integrated
‘Big data’ and social analytics
Consumerisation: experience beats features
How to pursue a social Intranet?How to remain agile enough to adopt new technologies, without losing control of the basics
Platform thinking, not vertical integration
Moving to apps and app stores, not one-size-fits-all
Individual factors:• usefulness• usability• social influence
Organisational factors:• leadership• technological landscape• culture
Target individual, not just organisational utility
Social Influence:• invites, not ‘roll-out’• expose more surfaces• activity streams
Behavioural Triggers:• focus on key use cases• utility is not enough• game mechanics?
Behaviour change through action, not comms
Consumer-grade experience has to be priority #1
http://www.headshift.com
Thanks for listening :)
I am [email protected] and live at http://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commons license.Thanks to the following photographers:
http://www.flickr.com/photos/thayer18/2473764858/http://www.gameaddictionblog.com/images/smb.jpg http://www.flickr.com/photos/peasap/655111542/ http://www.usdesignstudio.co.uk/freerange.htmlhttp://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/sneakerdog/315377551/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/eperales/89731541/http://www.flickr.com/photos/violator3/93589371/http://www.flickr.com/photos/victoriapeckham/261126130/http://www.flickr.com/photos/denisdervisevic/4745520501/http://www.flickr.com/photos/cristiano_betta/2909483129/http://www.flickr.com/photos/nurpax/3721686206/http://www.flickr.com/photos/pedrosimoes7/1301014184/http://www.flickr.com/photos/soldiersmediacenter/4271795260http://www.flickr.com/photos/exey/3960710978http://www.flickr.com/photos/emdot/5651375/http://www.flickr.com/photos/arenamontanus/375127836/http://www.flickr.com/photos/dionh/5758308289http://www.flickr.com/photos/wheatfields/2071347416/http://www.flickr.com/photos/edkohler/2863011654/http://img386.imageshack.us/img386/1141/is5vb.jpghttp://icanhascheezburger.com/2008/01/24/funny-pictures-1-more-minit-wit-teh-menu-pls/http://www.flickr.com/photos/stignygaard/450640129/http://www.flickr.com/photos/loopzilla/1640551643/http://www.flickr.com/photos/exfordy/123900378/http://www.slideshare.net/DAccademia/davide-folletto-casali-social-experience-design