social interaction for direct recruitment
DESCRIPTION
This Presentation was delivered by Colm Hannon at an event for recruitment software company ICIMS in London to an audience of direct recruitment leaders. During the presentation Colm discussed the importance of leveraging the people in your business to engage external target talent.TRANSCRIPT
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Online Social InteractionConsiderations for Direct Resourcing
October 26th 2011
byColm Hannon
MD of eSocialMedia.co.uk
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What many organizations forgot to askbefore getting into the social space:
“What are we trying to accomplish?”
Define the objective FIRST.THEN come up with the tactics.
Slide compliments of Olivier Blanchard
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How is social media currently used in recruitment?
• Search and Source
• Advertise, Message and Promote
• Engage and Communicate
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How we get involved in the conversation...
Direct Resourcing Think Tank
The Talent Think Tank
Digital Leaders Think Tank
The Rugby Business Network
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Replace the term ‘social media’ with the term ‘social interaction’
and it will start to make a lot more sense
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Vodafone saved an estimated £2m in hiring fees from a conversational
marketing strategy
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Eversheds - Creating a ‘Social Media Army’
Financial Services
EvershedsContent Hub
Energy Team
Employment Law
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By 2014 Mobile Internet usage will have overtaken desktop Internet
usageMorgan Stanley 2011
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What does a Monitoring Dashboard look like?
Other tabs display relevant videos, conversations and competitor mentions
RSS News feeds
Google news summary
Conversations on forums
Conversations on blogs
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Apple is the closest ranked ‘recruitment in retail’ YouTube video
behindRetailCrossing.com
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The evolution of social media for direct recruitment
Relevant content-
driven marketing using a hub & outpost model with moderator
Talent pools based ononline communities, driven by recruitment departments
that listen.
Facebook advertising.Use LinkedIn to find candidates (Search Network, LION and Free Inmail).
ATS integration with social channels & broadcasting vacancies on Twitter and FB and LI.
Buying social recruiting tools and platforms for search and message (Still ‘corporate narcissism’).
Departments having online business-related interactions & working with recruitment department
