Benefits of Social Media Marketing

Links Social Signals Branding Traffic Ads Feedback Sales Customer Service Etc…

Benefits of Social Media Marketing

Links Social Signals Branding Traffic Ads Feedback Sales Customer Service Etc…

Social Media for LinksWeird Asia News

Social Media for Links Really drove the growth of Social Media Marketing

Linkbait Controversy or Contests Content Widgets Infographics

Digg Reddit, Delicious…

Social Media for Signals Facebook & Twitter

People started sharing more than linking

Social Media for Signals Facebook & Twitter

People started sharing more than linking It just makes sense

Social Media for Signals Facebook & Twitter

People started sharing more than linking It just makes sense It is where Search Engines and SEO are going

Increased discussion on signals and ranking Moz’s 2013 Ranking Factors

+1s one of the biggest ranking factors Sum of all Facebook shares, likes, comment

http://moz.com/search-ranking-factors

Social Media for Signals

Google and Bing moving toward social signals

Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.”

Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.”

Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…”

Content News / Current Events Lists How-To Offbeat / Humor Controversial / Opinion Contest / Giveaways Meme Infographics Videos

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

• Provide good text snippets, one liners, stats, or quotes, for people to link to or share

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

• Provide good text snippets, one liners, stats, or quotes, for people to link to or share• Identify alternate angles for your content and approach individuals or accounts that

promote similar content• Today I Learned, You Should Know, Did You Know• Adds longevity and makes content more memorable

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

• Provide good text snippets, one liners, stats, or quotes, for people to link to or share• Identify alternate angles for your content and approach individuals or accounts that

promote similar content• Today I Learned, You Should Know, Did You Know• Adds longevity and makes content more memorable

• Be interesting, informative, and visual

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

• Provide good text snippets, one liners, stats, or quotes, for people to link to or share• Identify alternate angles for your content and approach individuals or accounts that

promote similar content• Today I Learned, You Should Know, Did You Know• Adds longevity and makes content more memorable

• Be interesting, informative, and visual• Create resources where no quality ones exist

• Computer shortcuts and hacks, visual guide to first time Windows to Mac users, IOS7 Battery saving steps, etc

• Check support forums

Tricks and TreatsContent Related

• Pay attention to timing; holidays, current events, memes, etc• Improve and re-promote older content that becomes relevant• Track trends, setup alerts, social site searches for keywords• Be a resource for them to link to or share

• Provide good text snippets, one liners, stats, or quotes, for people to link to or share• Identify alternate angles for your content and approach individuals or accounts that

promote similar content• Today I Learned, You Should Know, Did You Know• Adds longevity and makes content more memorable

• Be interesting, informative, and visual• Create resources where no quality ones exist

• Computer shortcuts and hacks, visual guide to first time Windows to Mac users, IOS7 Battery saving steps, etc

• Check support forums• Use embed code on graphical content

• Make sure to link back to the page with the graphics or the root domain (avoid sections, SEO wording or different sites)

• Use right click blockers that pop up with embed codes or links and guide people to link to the content with a quote or code instead.

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content• Use social ads to target bloggers and influencers

• Research publishers and authors of related content• Sections on Reddit or StumbleUpon, Interests on Facebook

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content• Use social ads to target bloggers and influencers

• Research publishers and authors of related content• Sections on Reddit or StumbleUpon, Interests on Facebook

• Customize your message to the social site your on• Facebook – Personal• Google+ - Resourceful• Reddit – Clever and Humorous

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content• Use social ads to target bloggers and influencers

• Research publishers and authors of related content• Sections on Reddit or StumbleUpon, Interests on Facebook

• Customize your message to the social site your on• Facebook – Personal• Google+ - Resourceful• Reddit – Clever and Humorous

• Track comments and referrers to identify opportunities• New communities or sites• Opportunities to interact

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content• Use social ads to target bloggers and influencers

• Research publishers and authors of related content• Sections on Reddit or StumbleUpon, Interests on Facebook

• Customize your message to the social site your on• Facebook – Personal• Google+ - Resourceful• Reddit – Clever and Humorous

• Track comments and referrers to identify opportunities• New communities or sites• Opportunities to interact

• Partner with related quality companies and sites• Blogger Outreach 2.0• Infographics• Social Exposure (for you or them)

Tricks and TreatsVisibility Related

• @mention or message known publishers and influencers of related content• Use social ads to target bloggers and influencers

• Research publishers and authors of related content• Sections on Reddit or StumbleUpon, Interests on Facebook

• Customize your message to the social site your on• Facebook – Personal• Google+ - Resourceful• Reddit – Clever and Humorous

• Track comments and referrers to identify opportunities• New communities or sites• Opportunities to interact

• Partner with related quality companies and sites• Blogger Outreach 2.0• Infographics• Social Exposure (for you or them)

• Utilize proper profile linking• Facebook – Short & Long Description, Milestones• Twitter – Profile link• Google+ - Bio page details• Link to focus content

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