social innovation
DESCRIPTION
Innovation and how it is enhanced through social mediaTRANSCRIPT
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Social Innovation
Social Media and Innovation
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What is INNOVATION?
Ideas?
Invention?
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What is Innovation
Opportunity recognition Delivery!
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Where does Innovation Come From?
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From Crazed, Driven Individuals?
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From Teams?
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Group Brainstorming?
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Warning! Zombie Theory
Theory tested and found to be without support yet it JUST WON’T GO AWAY!!
http://servicecocreation.com/2009/08/12/zombie-theory/
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Group Ideation:• Brainstorming• Focus groups
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Two Key Principles of Modern Innovation
Two key principles:
1. User involvement2. Market Validation
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User Involvement
• 1970s Customer Active Paradigm of innovation• Eric von Hippel – customers innovate• Lead Users – von Hippel – most active• “Open” Process – Chesbrough• Crowdsourcing• Co-creation – C.K. Prahalad & Venkat Ramaswamy • A/B Testomg• Lean Innovation
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Market Validation
• Rapid Prototyping• Probe and Learn - Lynn and Morone (1996)– Just good enough product
• Agile and Extreme Programming• Experimentation - Thomke
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New Paradigms of Innovation• Probe and Learn• Agile innovation• Open Innovation• Lean innovation– A “minimum viable product” – controlled experiment– Measure results– Learn– Iterate with followup experiments
• Design Thinking http://www.youtube.com/watch?v=JZH70qhmEso
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How does Social Media fit with:
• User Involvement?
• Market Validation?