Pitch Deck: General Guidelines

Social in MotionThe Rise of the Video Format

#SFsummitMeet the Panelists

Morgan DewanSr. Director of Social MediaTurner Sports@MorganDewanCharles KhaSr. Director of Digital Communications Electronic Arts@charleskhaSpike JonesManaging Director, SVP - DigitalEdelman@spikejones2YOUR HOST TODAY:

#SFsummitStory Time3Spike Jones

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4

Stories: Its our history.

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But weve forgotten

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But weve forgottenSettingCharactersPlotThemeConflict

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Why do we share stories?

EMOINFOEGO

#SFsummitPrimetime to My Time8The Evolution of Social Video in Sports

Morgan DewanSr. Director, Social Media Turner Sports

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#SFsummit9...Turner Sports?

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11So Much Video, So Little TimeConsumers have a multitude of options when it comes to consuming traditional TV content

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12The Evolution of Sports + VideoTotal Consumption is up: TVs decline (time spent) is being offset by digital consumption

#SFsummit13Mobile > Desktopand that digital consumption is primarily happening on mobile devices.

#SFsummit14#WhipperSnappersVideo consumption patterns 13-24 year olds in the US

Source: Defy Media (March 2015)

#SFsummit15Sports ConsumptionSources used for Sports ContentAt least once a weekWatch live games on TVWatch (highlight & analysis)Check scores / standings/ updates onlineCheck scores on my mobile deviceCheck sports stories on my mobile deviceVisit the teams websiteVisit a leagues websiteAccess news via a general sports appWatch highlights on my mobile deviceStream live games onlineParticipate in fantasy leagues / gamesVisit a leagues mobile websiteAccess news via the teams appWatch live games on my mobile device

Q11486%72%71%54% 43%42%38%37%29%27%26%24%22%14%

Q11586%74%72%59%49%46%43%44%35%29%31%32%30%23%

#SFsummit99 ProblemsTHE MEDIA INDUSTRY IS TRYING TO KEEP UP.

No universally-accepted causation/correlation proof to TV and tune-in. Social is cannibalizing site traffic. Homepages are dead (or dying). No industry standard for monetization.Sponsors/marketers want social but cant quantify/qualify. Shifting Goals : Short term wins vs. Long term strategyNew functionality, platforms every 90 days

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#SFsummit18Social Video Programming

Promote next weekViral momentsImmediately on socialBest of social responses back to TVPush to segment on NBA.com

#SFsummitShaqtin-A-Fall118,000 shares10M video views26M reachFACEBOOK

#SFsummit20Turner Sports Video Evolution

MARKETING

ADVERTISING

REACH

MONETIZATION

PROMOTIONAL

AD HOC

INTEGRATED

PROGRAMMED

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MEASUREMENT

REPORTING

INSIGHTSScaleContentData + Analytics2012201320142015

#SFsummit21Whats Next?

ReachCREATE CONTENT THAT SPREADSCONVERT TO FANS, ENGAGE THEMMONETIZE AUDIENCE: DATA, SPONSORSHIPSRetentionRevenue

#SFsummitWhats Next?LIVE social videoPeriscope, Facebook LiveAddressing piracy concernsProgrammatic monetization v. branded contentCross-platform programmingSocial, mobile-first production22

#SFsummitFive things to avoid when it comes to video23

Charles KhaSr Director Digital CommunicationsElectronic Arts

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24#5 Our consumers are man & machine.Search Views

#SFsummit25#4 Its no longer one-size-fits-all.

#SFsummit26#3 Vanity metrics suck.

CTA RETENTION: 15%2.6MM Views

#SFsummit27#2 Art & Science isnt Oil & Water.Data = CreativityData + Creativity = Meaningful Content

RETENTION: LONG-FORM ON FACEBOOK NATIVERETENTION: OPTIMIZED ASSET ON FACEBOOK NATIVE

#SFsummit28#1 Speak the language of your fans. Madden: GIFerator834MM Connections

Madden: Super Bowl21MM Organic Reach

#SFsummitQ&A TimeMorgan DewanTurner Sports@morgandewanCharles KhaElectronic Arts@charleskhaSpike JonesEdelman@spikejones

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