social graphing

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“Social Graphing” Strategies for optimal performance utilizing user’s Social Graph January 30, 2008

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This is the presentation I showed to the Dotspotter GMs. Almost a year before Facebook Connect went live. Dotspotter would later be acquired by CBS Interactive, and transformed into TheInsider.com - which was the first site to ever launch the official Facebook Connect. I called "Social Graphing" - I think Facebook came up with a better name ;)

TRANSCRIPT

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“Social Graphing”

Strategies for optimal performance utilizing user’s Social Graph

January 30, 2008

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Tapping into User’s Social Graph

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Tapping into User’s Social Graph

• Piggyback onto user’s existing social graph.

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Tapping into User’s Social Graph

• Piggyback onto user’s existing social graph.

• Facebook: most realistic social graph in a virtual setting.

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Tapping into User’s Social Graph

• Piggyback onto user’s existing social graph.

• Facebook: most realistic social graph in a virtual setting.

• Allow Dotspotter users to openly communicate with their Facebook friends from Dotspotter.

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How?

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How?

• JavaScript

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How?

• JavaScript

• After a user logs in they will be presented a screen suggesting they “integrate Facebook” in Dotspotter by signing into Facebook.

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How?

• JavaScript

• After a user logs in they will be presented a screen suggesting they “integrate Facebook” in Dotspotter by signing into Facebook.

• That’s it.

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Possibilities

• “Celeb Look-A-Like” flash game that utilizes your Facebook friends photos and compares their photos to celeb photos. Notify your friends of the resemblance.