social graces
DESCRIPTION
Making the Right Impression in Social Spaces. Presented on July 15, 2008 to a major financial services provider, this presentation provides a social media 101, along with some tips, tricks and case studies showcasing social media marketing winners and losers.TRANSCRIPT
Social Graces
making the right impression in social spaces
a strategic advisory group that helps its
clients join the conversation through the
power of community, dialogue and
partnership.
i work for crayon
things you probably already know
“social media describes the online
technologies and practices that people use
to share opinions, insights, experiences, and
perspectives with each other. Social media
can take many different forms, including
text, images, audio, and video. Popular social
mediums include blogs, message
boards, podcasts, wikis, and vlogs.”
{wikipedia.org}
social media to weather recession
“Conventional wisdom says that experimental media get cut in tough economic times. But
social applications like communities, social networking sites, and word-of-mouth marketing
are proving themselves, and they depend on an abundant resource — your customers —
rather than a scarce one — advertising dollars. In a recession, social applications with
measurable results will pay off.”
- Josh Bernoff, Forrester Research – February 6, 2008
shift happens
Source: SNCR, Jaffe Conversational Marketing Survey, 2007
Over 25%
16%
Zero
3%
0-5%
24%5-10%
32%
10-25%
25%
Social Media Marketing Spend (budget) in 5 years' time (2012)
10%+
41%
we’re not really talking about “social media”
even when one of those people represents a brand
it’s really about people connecting with people
communication conversation
the sad truth about communication
Source: BrandChannel Top Brands 2006
brands are built by conversation
the new rules for conversation
now let’s talk about 4 key concepts
every touch is a conversation starter
try not to screw it up
a billboard can start a conversation{even when you don’t want it to}
sex marks the spot
Good Morning Amy, Thank you for contacting Target;
unfortunately we are unable to respond to your inquiry
because Target does not participate with non-traditional
media outlets. This practice is in place to allow us to focus
on publications that reach our core guest. Once again thank
you for your interest, and have a nice day.
this story has a happy ending{well, i guess you could say it does}
a tv spot can start a conversation{unless you let it kill conversation instead}
missed opportunity calling on line 1
Dear Valued Customer,
Thank you for contacting Sprint. Thank you for sharing your
feedback on the new commercial featuring Dan Hesse. We will
pass your feedback on to the appropriate group. We really do
appreciate you taking the time to show us your voice your
opinion. Thank you again for contacting Sprint. We appreciate
your business.
Sincerely, Teri W. Sprint
recognize the power of course correction
turn haters into lovers by showing you care
maybe you’ve heard this one before
+
social media megaphone in action
30
#5 in organic search results
Response + Responsiveness
real people in real time
{can really make a difference}
your ends should match your socks
conversations should actually make sense
40
harness the power of small ideas
planting seeds for your brand’s future
2008: A Year of Experimentationlittle things go a long way
how does right now work for you?
ready to get started ?
will you join the conversation?
i’ll leave it in your hands
blog: www.gregverdino.com
twitter: @gregverdino
email: [email protected]
second life: jiggy stardust
company: www.crayonville.com
let’s continue this conversation