social engineering for everyday (startup) life
DESCRIPTION
GirlGeekMeetup Berlin talk from July 13, 2013.TRANSCRIPT
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Social Engineeringfor Everyday (Startup) Life
Johanna Brewerfrestyl Co-Founder
Doctor of Computers
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What is Social Engineering?
?
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No Computers Needed
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Social Engineering != Hacking
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Social Engineering == Inception?
Shane
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Social Engineering == Stealing?
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Social EngineeringThe art of crafting a social situation in which the actors
are more likely to follow the engineer’s desired path.
Not Magical
Not
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Q&A: Challenge
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“freestyle is the best live music discovery app ever!”
#fail
–Some Blog
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From: Megan ([email protected])To: Some Blog ([email protected])
Subject: Correction to your blog post
You misspelled our company name in your blog post. The correct spelling is: frestyl. Please update it.
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From: Megan ([email protected])To: Some Blog ([email protected])
Subject: Thanks! (and small correction to your blog post)
Hi Blogger,Thanks so much for the post!!
Just a quick favor... I noticed “frestyl” was spelled incorrectly. Do you think you could update it? Thanks so much!
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From: Megan ([email protected])To: Some Blog ([email protected])
Subject: ???
...These aren’t the droids you’re looking for...
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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What resources did Megan have?
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Hmm.
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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6 Key Principles of Influence
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Reciprocitypeople tend to return favors
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Commitment & Consistencypeople who commit (orally/in writing)are likely to honor their commitment
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Social Proofpeople do things they see other people doing
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Authoritypeople tend to obey authority figures
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Likingpeople are easily persuaded by people they like
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Scarcityperceived scarcity will generate demand
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The Hidden Principles...shh!
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Following & Flowingpeople tend to take the path of least resistance
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Self-Satisfactionpeople love to feel good about themselves
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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(non)AuthorityReciprocity
Self-Satisfaction
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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From: Megan ([email protected])To: Some Blog ([email protected])
Subject: Thanks + BIG favor to ask
Hi Blogger,Thanks so much for the post! I shared it on all our social media channels and we are getting lots of likes + retweets!...
The set up.
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...
I have a real huge favor to ask though. I made a big mistake. I’m a new communications intern at frestyl, and when I sent you our info I must have spelled the company name wrong.
Totally not true.
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...
My boss made a big deal about getting our branding right when I contact press, and I obviously screwed that up completely.
Everyone hates their boss.
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...
If there’s ANY way you could make the correction for me in your post, it would be a HUGE help.
The effortless save.
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1. Review Your Resources2. Pick a Principle3. Create a Context4. Sign Post the Path5. Press Play
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...
I’m just hoping my boss hasn’t checked her Facebook yet.
Thank you again sooo much!!
The Kill.
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Everybody Feels Like a Winner
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Social Engineeringfor Everyday (Startup) Life
Questions? Challenges?