`

Empowering kids to bring

balance to their lives.

@smashingideas

What is a

superpower?

A superpower is

an exceptional

ability to

influence

behavior or

events

What is YOUR superpower?

Are you

using YOUR

superpower

s for good?

How do you

know if you're

using your

superpowers

for good or

eeeeevil?

How do you

know if you're

using your

product design

superpowers

for good?

Good

intentions do

not

necessarily

lead to good

products

Google Glass (Sigh.)

Google Glass

The Good: Google provided hands-free

access to the internet. (Yay!)

The Problem: Google failed to consider

the social implications ... Things like,

privacy issues & deviation from social

norms. Oh, and not to mention how silly

they make people look. :P

We call

this the

Superhero

Trap

How do YOU make sure you don't

fall into the Superhero Trap?

1. Do people want your

help?

2. Do you seek to empower

or just save the day?

3. Are you doing more harm

than good?

Ask yourself:

Do people want YOUR help?

How we went

about

learning

whether or

not people

wanted our

help

The problem...Childhood anxiety is on the rise, and kids today just don’t have the tools to cope.

• 1 in 5 children worry a lot or a great deal

about things in their lives1

• 25% of children have a diagnosable anxiety

disorder, estimates the NIMH2

• 25% of kids take their feeling out on

themselves when they are upset3

• 40% of parents are concerned about their

child’s social and emotional skills4

1. American Psychological Association, 2010

2. National Institute of Mental Health, 2013

3. Nemours Foundation/KidsHealth

4. Center on Media and Human Development, Northwestern University, 2014

Social Emotional

Learning helps

students develop

the skills to

manage their

emotions, build

relationships, and

set and achieve

goals.

Superpowers do

more good where

help is wanted!

Do you seek

to empower

or just save

the day?

Why focus on saving the day with your superpowers, when

you can help people to develop their own superpowers?

How we

figured out our

opportunity to

empower KIDS

Mindfulness is a superpower

Mindfulness

is an

untapped

superpower

Essentially, how did we build

an "anti-game" game?

How we used

OUR superpowers

to empower kids

Enter

Flibbertigibbe

t!

Flibbertigibbets

are fidgety,

wiggly creatures

who've got more

energy than they

know what to do

with!

Motivational UX™

Motivational UX™ is a customer-

centric approach to innovation that

applies decades of multi-disciplinary

research in behavioral psychology,

user experience, and game design

thinking to technology solutions, giving

you a strategic edge over your

competition.

HumanBehavior

Motivational

UX™

Lean UXMethods

Game DesignThinking

Art & science

ENGAGEMENT

LOOP

I want to

do that again

Let people build and

enhance experiences

9PRINCIPLE

S SELF-

EXPRESSION

I want to make

a product my own

Let people showcase

their uniqueness

EXPLORATION

I want to discover things

and be amazed

Create moments of

curiosity and delight

CHALLENGE

& REWARD

I want to

master a skill

Let people compete

with themselves

and others

AESTHETICS

I want a unique and

beautiful experience

Appeal to our

human senses

DECISION-

MAKING

I want to be empowered

in my choice

Provide easy and simple

points of choice

BELONGING

I want to be part of

something bigger

Encourage connections

and comparisons

with others

CONTENT

& STORY

I want an

emotional connection

Create narrative to

influence, educate

and entertain

Motivational UX™

ADAPTIVE

I want a product

that works for me

Create content-aware

products

9PRINCIPLE

S SELF-

EXPRESSION

I want to make

a product my own

Let people showcase

their uniqueness

ENGAGEMENT

LOOP

I want to

do that again

Let people build and

enhance experiences

EXPLORATION

I want to discover things

and be amazed

Create moments of

curiosity and delight

CHALLENGE

& REWARD

I want to

master a skill

Let people compete

with themselves

and others

AESTHETICS

I want a unique and

beautiful experience

Appeal to our

human senses

DECISION-

MAKING

I want to be empowered

in my choice

Provide easy and simple

points of choice

BELONGING

I want to be part of

something bigger

Encourage connections

and comparisons

with others

CONTENT

& STORY

I want an

emotional connection

Create narrative to

influence, educate

and entertain

Motivational UX™

ADAPTIVE

I want a product

that works for me

Create content-aware

products

• Kids master mindfulness by working

through a progressive track of voice

guided lessons.

• As they unlock each new mindfulness

story their magical plant grows & they

receive special achievements for

reaching milestones.

Challenge

and Reward

• Flibbertigibbets, combined with the voice

guided stories, teach kids to see their

thoughts & feelings as they are

beginning.

• Kids learn to identify what they want to

strengthen & bring into action while

gently accepting unhelpful feelings and

thoughts.

Content

and Story

• The act of smoothing out Flibbertigibbet

is soothing, creating a simple, yet

powerful habit loop.

• Kids are eager to help their little buddy

and find the responsive touch-

interaction to be calming, relaxing and

satisfying.

Engagement

loop

Why not use your

superpowers to

empower others?

By empowering your users, you

ensure that your product is not

just a novelty, but a valuable tool

or service with lasting impact.

Do you ever notice how in superhero

movies the hero will swoop into to

defend a bunch of people from some

evil villain, but ends up decimating a

whole village or town in the process?

Are you doing

more harm than

good?

How did we

determine if

we were

doing more

harm than

good?

• Care about helping Flibbertigibbet

• Enjoy smoothing Flibbertigibbet

• Agree that they feel calmer when

they calm Flibbertigibbet

• Focus on the voice guided lesson

We decided that if

the app was

helping kids they

would …

“After it

calms down,

it calms you

down.”

• Expert Interviews

• Kid and Parent Surveys

• In-Lab Play Testing

• Classroom Observation

• In-Home User Testing

• Focus Groups

User Testing

is critical

to our process

It's important to make sure that

your superpowers are used for

good, not harm.

As they say in the

comic books, with

great power,

comes great

responsibility.

At Smashing Ideas, our mission is

to make things that matter

To effectively do

this, we remind

ourselves of

these three things

…Superpowers should:

• Be used where help is wanted

• Empower others

• Be used for good, not harm

How will YOU use

your superpowers for good?

The Mindful Powers crew!

Thank you!• Want to talk more about superpowers?

• Interested in learning more about Mindful

Powers? Email:

mindfulpowers@smashingideas.com

@smashingideas

Appendix

Justice League of America

Copyright: DC Comics

Wonder Woman

Copyright: DC

Comics

Jean Grey, by Ed

Benes

Copyright: Marvel

Comics

Superman Rebearth,

by Doug Mahnke

Copyright: DC

Comics

Austin Powers

Copyright: New Line

Cinema

The Jerk

Copyright: Universal

Pictures

Austin Powers

Copyright: New Line

Cinema

Batman

Copyright: 20th Century Fox Television

Watchmen | Doctor

Manhattan, by Dave

Gibbons

Copyright: DC

Comics

Copyright: Google

Electra Woman and

Dyna Girl

Copyright: ABCCopyright: Google

Wonder woman

Copyright: Steve

Rude

Batman

Copyright: 20th

Century Fox

Television

Man of Steel

Copyright:

Legendary Pictures +

DC Entertainment

Avengers: Age of

Ultron

Copyright: Marvel

Studios

Batman

Copyright: Warner Bros.

Batman v Superman -

Dawn of Justice, by Joe

Bennett

Copyright: DC

Comics

Batman

Copyright: 20th Century Fox Television