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Well, another year has rolled around and here we are at our sixth instalment of the Emergence Creative Festival!We’re excited to bring a host of incredible people to the region from around Australia and the world this year who are ‘breaking the mould’ across their various industries and sectors and we are looking forward to learning about their journeys. We’re equally excited to be showcasing some incredible Western Australian and South West creative talent throughout the festival, as well as launching new initiatives such as Generation Content and the Plastic Free Future interactive campaign under the ‘Emergence Projects’ banner.What some may not know is that Emergence is a not-for-profit, a product of the Creative Corner Inc (the peak industry body for the Creative Industries in the South West) and it takes a village of incredibly generous and passionate people to pull this event together. We are so very appreciative of all the support we receive from our various partners, volunteers, steering committee and board, with a big shout-out to our Emergence Chairman Mat Lewis and Creative Corner

Chair Marnie McKeown. We are also appreciative to everyone who purchases a ticket, shares a post, brings a team down and continues to come back. It’s because of all of you we’re still here for our sixth year, and hopefully many more to come.So, soak in the surrounds of all this beautiful region has to offer, meet new faces, learn new things and most importantly, have fun!As we say each year, bring it on!

Erin MolloyEmergence Creative Festival Director

DIRECTOR’S WELCOM

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Don’t keep your best photos to yourself. Tag your photos #justanotherdayinWA to share your extraordinary Western Australian experiences and follow us on Instagram @westernaustralia

Photo by Emergence Creative/Elements Margaret River: Mark Boskell

WELCOME MESSAGE FROM HON PAUL PAPALIA CSC MLA, MINISTER FOR TOURISM AND HON ALANNAH MACTIERNAN MLC, MINISTER FOR REGIONAL DEVELOPMENT

The McGowan Government is a proud sponsor of the Emergence Creative Festival through its Regional Events Scheme.The scheme was devised as a way for the Government to support smaller and emerging events in regional Western Australia to boost tourism, increase community vibrancy and participation, and develop regional areas.The Regional Events Scheme plays an important role in positioning Western Australia as an exciting destination to visit and a great place to live by showcasing and promoting a region’s unique and diverse attractions.In 2017-18, 62 diverse regional events across Western Australia have received funding through the Regional Events Scheme. Tourism is a key pillar of the McGowan Government’s plan to diversify the economy, create jobs and develop business opportunities, especially in regional Western Australia. In 2016-17, visitors spent

$10.1 billion in the State, including $4.5 billion in regional areas. We hope everyone enjoys the event and takes the time to explore the South West region.

WELCOME MESS GE

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HON ALANNAH MACTIERNAN

MLCMINISTER FOR REGIONAL DEVELOPMENT

HON PAUL PAPALIA

CSC MLAMINISTER FOR TOURISM

Your Margaret River Region is one of Australia’s most compact, yet strikingly diverse holiday destinations stretching from Busselton and Dunsborough in the north, down to Augusta in the south.It’s an enticing mosaic of pristine natural wonders, premium wineries, relaxed microbreweries, world-class restaurants, spectacular beaches, towering forests and a laid-back persona all of its own.

From the tranquil waters of Geographe Bay and down in the ancient cave-carved Leeuwin-Naturaliste Ridge, through picturesque vineyards and karri forest of the heartland, to the desolate beauty of Cape Leeuwin, this is a place of astounding natural contrasts. Head to margaretriver.com for weekend inspiration and to plan your time in the Margaret River region.

STAYING FOR THE WE KEND?

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1 Howard Park 2 Margaret River Campus 3 Settlers Tavern 4 The River Hotel 5 Riversmith 6 Mixtape Creative 7 Margaret River Main Street 8 Country Women’s Association 9 Cape Mentelle 10 Margaret River Distilling Co 11 Burger Baby 12 Vasse Felix 13 Wills Domain 15 White Elephant

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2018 L CATIONM P

UR INSPIRING SPE KERS Our speakers have travelled from across Australia and the world to share their journeys and give you an insight into the different ways they’re ‘breaking the mould’ in their field. Crossing film, photography, content creation, music, advertising, social, digital, photography and art, they’ll make sure you leave the festival inspired and with a wealth of new knowledge.

CONFER NCE THEME‘BREAKING THE MOULD’

This theme came from the notion that creative industries have begun to move beyond ‘disruption’ and commenced questioning the traditional modes of the ‘work place’ and the fundamental linear approach to process. Be it continued globalisation or decentralisation, flexibility of work hours and locations, talent detection, the narrative approach to brands and communications, overhauling of traditional marketing-distribution-sales models, industry collaboration or collision, content creation and consumption…breaking the mould of how things have been done and paving a new way.

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BEN AKERS

Founder and Creative Director, Made with + Master of Ceremonies

IAN STRANGE

Multidisciplinary Artist Keynote: Finding Home

TIM SEDDON AND

GENE BRUTTY

Group Creative Directors, Google Tokyo Keynote: Stay Frustrated

CHLOE RICKARD

Partner and COO, Jungle EntertainmentKeynote: Creativity as an iterative process in Television Development

CARLY HEATON

Drama Executive, Foxtel Australia Keynote: TV drama has exploded! How do we keep the embers burning?

SAM HARRIS

Internationally renowned Photographer Keynote: From London to the Bush

JIMMY NIGGLES

Senior Creative at Marcel Sydney Founder of Beard Season Keynote: Growing for Good

JUSTIN GIGNAC

Co-founder, Working not Working Keynote: How to Start a Business When You Have No Business Starting a Business

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OUR NSPIRING SPEAKERS

NEIL ACKLAND

CEO and founder, Junkee Media Keynote: Shift - Creating at the speed of culture

SARINA KAMINI

Author and performance artist Workshop: Here I Am - Nudity, new thought and the power of creative exposure.

TRISTAN BURRELL

Chief Strategy Officer, Initiative Australia Keynote: Shift - Creating at the speed of culture

MING JOHANSON

Social Media Expert Workshop: Social media for creatives who don’t want to lose their soul (and for those who ate theirs)

PHIL BONANNO

Client Partner, Facebook Keynote: Shift - Creating at the speed of culture

MARTINE COTTON

Founder and director, Music Industry Inside OutWorkshop: Music Forum - The ins and outs to a successful career in the music industry

REBECCA MARTIN

Managing Editor, RACKeynote: Shift - Creating at the speed of culture

LUCY PEACH

Singer, songwriter Workshop: The Creative Cycle - It’s in your blood, Music Forum: The ins and outs to a successful career in the music industry

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OUR NSPIRING SPEAKERS

GEORGIA RICKARD

Journalist and editor Workshop: Marketing in the age of the Kardashians: The new rules of storytelling

FRAN COTTON

Principal, Ruby Red Legal Workshop: Music Forum - The ins and outs to a successful career in the music industry

LEON EWING

Music Producer / Film MakerWorkshop: Music Forum - The ins and outs to a successful career in the music industry

AL TAYLOR

President, West Australian Music Workshop: Music Forum - The ins and outs to a successful career in the music industry

DOROTHY WARDALE

Director Corporate and Professional Development, Edith Cowan University Workshop: Successful Networking

PHAEDRA WATTS

Festival Director, Nannup Music Festival Workshop: Music Forum - The ins and outs to a successful career in the music industry

ASH GRUNWALD

Recording ArtistColab: Plastic Free Future Interactive Campaign

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EMERGENCE PR JECTS GENERATION CONTENT

Concept development workshopEmerging creatives were invited to pitch a drama series, feature, short film, animation, interactive or gaming concept. Those chosen will be mentored by legends and industry pros. Generation Content is about creating quality local content using the brainpower of emerging creatives in WA.

PLASTIC FREE FUTURE

Interactive campaign sessionBe a part of a collective campaign that makes a real difference to the world. In this co-lab, you’ll develop ideas around building a sustainable, plastic free future alongside musician and activist, Ash Grunwald, as well as Neil Ackland, Ben Akers and Tristan Burrell (Initiative Australia). These creative and strategic thought leaders will show you how to generate campaigns that connect with people and inspire real change. Once cooked, your strategy will be featured through media coverage with our partners Channel Nine and Cadreon.

MENTORS

Glenn Bartlett (Turner International) Glen Urquart (Freelance Creative Director)Matthew Horrocks (Screenwest)Chris Veerhuis (Producer)Ned McNeilage (Director)James Bogle (Director)Sue Taylor (Producer)Amanda Morrison (Producer)John Fairhead (First Assistant Director)Seph McKenna (Screenwest)Carly Heaton (Foxtel)Chloe Rickard (Jungle Entertainment)Christian Horgan (Producer)Jamie Hilton (Producer)

MENTORS

Ash Grunwald (Musician) Ben Akers (Made with+)Neil Ackland (CEO Junkee Media)Renee Mouritz (Australian Marine Debris Initiative Tangaroa Blue Foundation)

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LEVERAGING CREATIVITY AND CULTURE IN TOURISM

A panel discussion The Western Australian tourism offering is predominantly centred around food, wine and natural attractions but an emerging thread is its creative and cultural offerings; in its events as well as through processes in existing industries (wine-making, brewing and distilling, food and produce). How can we leverage Creativity and Culture in a more strategic way to drive visitation? Join the conversation at Wills Domain on Friday at 2.30pm.

SPEAKERS

Claire Savage (CEO MRTBA) Ian Brodie (Film Tourism Consultant)Nathan Bennett (Executive Director, Perth Festival)Colin Walker (Executive Director Culture and the Arts WA)Daniel Goh (Spirited Singapore, Small Bar Owner, formerly of the Singapore National Heritage Board)Kim Choong (Editor, Thirst Magazine Malaysia)Catrin Alsop (CEO Australia’s South West)Cameron Symes (Owner Limeburners and Margaret River Distilling Co) Georgia Rickard (Content Creator, Magazine Editor, Storyation contributor)

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12thecreativecorner swcreativecorner @creativecrn

thecreativecorner.com.au

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FEST VAL HEADQUARTERS OF EMERGENCE CRE TIVE9AM-5PM WEDNESDAY, 21ST MARCH

Head to Settlers Tavern, in the heart of Margaret River, between 9am-5pm on Wednesday, 21 March to pick up your delegate information and passes.

WHAT’S ON AT SETTLERS TAVERN?

WEDNESDAY, 21 MARCH

Sonnenmasse and Hideous Sun Demon as part of the Emergence Creative Crawl

THURSDAY, 22 MARCH

Ash Grunwald Show your festival lanyard to receive $5 off tickets at the door

8-10.30PM 9-11.30PM

6-8.30PM7-9.30PM 5-6PM

5.30-9PM

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WEDNESD Y SCHEDULE TIME SESSION SPEAKER VENUE

10:00 – 13:00Workshop: Giniversity + Label Design

(Morning Session)Margaret River

Distilling Co

10:00 – 12:00Workshop: Social media for creatives

who don’t want to lose their soul (and for those who ate theirs) (Morning Session)

Ming Johanson Burger Baby

11:20 – 13:20Workshop: The Creative Cycle -

It’s in your blood Lucy PeachCountry Women’s

Association Margaret River

13:00 – 15:00 The Art of the Grind Ian Strange Mixtape Creative

13:00 – 14:30Workshop: Marketing in the age

of the Kardashians: the new rules of storytelling

Georgia Rickard The River Hotel

14:00 – 17:00Giniversity + Label Design

(Afternoon Session)Margaret River

Distilling Co

14:00 – 16:00

Workshop: Social media for creatives who don’t want to lose their soul

(and for those who ate theirs) (Afternoon Session)

Ming Johanson Burger Baby

15:00 – 17:00 Workshop: Successful Networking Dorothy Wardale Riversmith

15:00 – 17:00Workshop: Music Forum -

The ins and outs to a successful career in the music industry

Lucy Peach, Martine Cotton, Phaedra Watts,

Fran Cotton, Leon Ewing, Al Taylor

The River Hotel

18:00 – 00:00 The Creative Crawl Margaret River Main Street

SOCIAL MEDIA FOR CREATIVES WHO DON’T WANT TO LOSE THEIR SOUL

10:00 – 12:00 | 14:00 - 16:00 Speaker: Ming Johanson Burger Baby

Johanson explores how social media can help your art succeed, and takes time to unravel the unconscious beliefs that stop so many of us from embracing it.

GINIVERSITY + LABEL DESIGN

10:00 – 13:00 | 14:00 - 17:00 Margaret River Distilling Co

Craft a 500ml bespoke gin, adorned with a label you designed yourself, with the legends at Giniversity. Sample the Giniversity series, and get the education you always wanted.

WEDNESDAY WORKSH PS

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THE ART OF THE GRIND

13:00 – 15:00 | Speaker: Ian Strange Mixtape Creative

Discover how to troubleshoot the challenges of developing new projects and ideas, which need to exist in the ‘real world’, with Perth-bred, Brooklyn-based artist, Ian Strange.

MARKETING IN THE AGE OF THE KARDASHIANS: THE NEW RULES OF STORYTELLING

13:00 – 14:30 | Speaker: Georgia Rickard The River Hotel

Rickard shares the secret to engaging audiences through compelling storytelling from trail blazers, like Nike, Airbnb and, love ‘em or hate ‘em, The Kardashians.

SUCCESSFUL NETWORKING

15:00 – 17:00 | Speaker: Dorothy Wardale Riversmith

Discover tangible strategies to comfortably build your network, as well as 12 tips to lift your networking game, and potentially change your life.

MUSIC FORUM: THE INS AND OUTS TO A SUCCESSFUL CAREER IN THE MUSIC INDUSTRY

15:00 – 17:00 | Speakers: Lucy Peach, Martine Cotton, Phaedra Watts, Fran Cotton, Leon Ewing, Al Taylor The River Hotel

Fill your brain with info you actually need to know about making profit from your passion, with people who want to see you succeed.

THE CREATIVE CRAWL

18:00 – 00:00 Margaret River Main Street

Opening night shenanigans, with live music, art installations and an awesome night market. This year we’ll hit Swings Tap House, Burger Baby, Elkamo and Settlers Tavern. Do it.

THE CREATIVE CYCLE: IT’S IN YOUR BLOOD

11:20 – 13:20 | Speaker: Lucy Peach Country Women’s Association Margaret River

On the back of her award-winning Perth Fringe show, ‘My Greatest Period Ever’, Peach empowers women to embrace the different phases within their menstrual cycle and harness their creativity.

17Head online for the complete details of each event: www.emergencecreative.com/program

O P E N D A I L Y 10am - late daily

Maxwell Street (off Carters Road)Ph. +618 9757 9351

WWW.DISTILLERY.COM.AU

GINIVERSITY

SISTER DISTILLERY TO

ACCOMMODATION PARTNER

Artistic expression through Gin

Limeburners

D I S T I L L E R Y | C E L L A R D O O R | C A F E

WORKING ON THE G ? Drop into one of the south west’s co-working spaces, where you can work, collaborate and build connections. Flexible hot-desks start at $25 per day. THE OUTASPACE PASS

The Outaspace Pass links you with a network of co-working spaces across WA and beyond. The Outaspace Pass works like a passport, giving you easy access to many co-working space partners and innovation hubs. Email admin@thecreativecorner.com.au to find a space which meets your needs.

Proudly supported by the Creative Corner Outta Space Pass

CO-WORKING SPACES AROUND THE REGION

Hardware Creative Bussel Hwy, WitchcliffeMixtape Creative Unit 4/47 Station Road, Margaret River Creative Corner HQ Margaret River Education Campus 272 Bussell Highway, Margaret River The Good Egg Unit 4, 38-44 Albert Street, BusseltonMAKER + CO 75 Victoria St, Bunbury

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THURSDAY SCH DULE TIME SESSION SPEAKER VENUE

7:30 – 9:00 Screenwest Networking Breakfast White Elephant

9:00 – 9:15 Conference Day 1 – Arrival and check-in Vasse Felix

9:20 – 9:30Ministers Welcome by

Hon. Alannah MacTiernan MLC Vasse Felix

9:30 – 10:15 Keynote – Stay Frustrated Tim Seddon and Gene Brutty Vasse Felix

10:20 – 11:05Keynote – TV drama has exploded!

How do we keep the embers burning? Carly Heaton Vasse Felix

11:05 – 11:25 Morning Tea Vasse Felix

11:25 – 12:10 Keynote – Growing for Good Jimmy Niggles Vasse Felix

12:15 – 13:00Panel – Shift: Creating at the speed of culture

Phil Bonanno, Neil Ackland,

Tristan Burrell, Rebecca Martin

Vasse Felix

13:00 – 14:00 Lunch Vasse Felix

14:00 – 17:00Emergence Project – Plastic Free Future: An interactive campaign

development session

Ben Akers, Neil Ackland, Ash Grunwald

Vasse Felix

14:30 – 16:30 Colab – Adding A.I. to your digital tool kit Tim Seddon and Gene Brutty

Margaret River Education Campus

14:30 – 17:00Workshop – Music Industry

Speed DatingMartine Cotton,

Lucy Peach et al. The River Hotel

18:00 – 22:00Satellite Event – Livid x Emergence

Creative Exhibition Mixtape Creative

22:00 – 00:00Fringe event – Ash Grunwald live

at Settlers Tavern Settlers Tavern

Kick-start

www.yahava.com

your creativity

Kick-start

www.yahava.com

your creativity THURSD Y WORKSHOPS

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ADDING A.I. TO YOUR DIGITAL TOOL KIT

14:30 – 16:30 | Speakers: Tim Seddon and Gene Brutty Margaret River Education Campus

Build your very own voice activated Google Home and explore its creative potential by programming it with an A.I. powered personality. Neat huh?

PLASTIC FREE FUTURE: AN INTERACTIVE CAMPAIGN DEVELOPMENT SESSION

14:00 – 17:00 | Speakers: Ben Akers, Neil Ackland, Ash Grunwald, Tristan Burrell Margaret River Education Campus

Be a part of creating a campaign aimed at building a sustainable, plastic free future. Thought leaders will show you how to generate campaigns that connect with people and inspire real change.

MUSIC INDUSTRY SPEED DATING

14:30 – 17:00 | Speakers: Martine Cotton, Fran Cotton, Lucy Peach, Phaedra Watts, Leon Ewing, Al Taylor The River Hotel

Like-minded artists and experienced industry workers and leaders come together to meet new people, share ideas and discuss what’s new in their field.

FRID Y SCHEDULE TIME SESSION SPEAKER VENUE

9:00 – 9:15 Conference Day 2 – Arrival and check-in Vasse Felix

9:30 – 10:15 Keynote – Finding Home Ian Strange Vasse Felix

10:20 – 11:05Keynote – Creativity as an iterative process in Television Development Chloe Rickard Vasse Felix

11:05 – 11:25 Morning Tea Vasse Felix

11:25 – 12:10 Keynote – From London to the Bush Sam Harris Vasse Felix

12:15 – 13:00Keynote – How to Start a Business

When You Have No Business Starting a Business

Justin Gignac Vasse Felix

13:00 – 14:00 Lunch Vasse Felix

14:15 – 15:45Workshop – Y Gen Z are next: How to create thumb stopping content for the

next generation of consumers Neil Ackland Vasse Felix

14:15 – 15:45Workshop – Here I am: Nudity, new

thought and the power of creative exposure

Sarina Kamini Howard Park Winery

14:30 – 16:00 Colab – Overshare Justin Gignac Mixtape Creative

14:30 – 17:30Workshop – New Perspectives: Seeing

the poetic in every day Sam Harris Cape Mentelle Winery

14:30 – 17:00Panel – Leveraging creativity and

culture for tourism Various Wills Domain

18:30 – 23:00 Emergence Closing Party Cape Mentelle Winery

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FR DAY WORKSHOPS

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Y GEN Z ARE NEXT: HOW TO CREATE THUMB STOPPING CONTENT FOR THE NEXT GENERATION OF CONSUMERS

14:15 – 15:45 | Speaker: Neil Ackland Vasse Felix

Discover how to engage the next generation of consumers, using a completely new approach to creativity and storytelling, from the CEO of Junkee Media (the publisher behind Punkee).

OVERSHARE

14:30 – 16:00 | Speaker: Justin Gignac Mixtape Creative

Justin Gignac helps you work through the struggles that come along with being a creative professional in a pseudo group therapy session for creatives.

NEW PERSPECTIVES: SEEING THE POETIC IN EVERY DAY

14:30 – 17:30 | Speaker: Sam Harris Cape Mentelle

A playful, fun and creatively inspiring workshop that will open your eyes to the photographic magic and poetic possibilities that surround us every day, everywhere.

HERE I AM: NUDITY, NEW THOUGHT AND THE POWER OF CREATIVE EXPOSURE

14:15 – 15:45 | Speaker: Sarina Kamini Howard Park Winery

Author and performance artist Sarina Kamini uses nudity to explore the link between sex and creativity, as well as the challenges and value of creative exposure.

SPEC AL THANKS There’s a big crazy team that helps pull Emergence together, so a special thanks must go out to: THE CREATIVE CORNER BOARD AND MANAGEMENT:

Marnie McKeown, Niomi O’Hara, Noah Shilkin, Chris Archibald, Craig Holland, Scott Robinson, Mike Dunn, Peter Griffyn, Yvette Moore, Mel Kahn, Ian Smith, Jon Ricciardone, Mat Lewis and Erin Molloy.

THE EMERGENCE STEERING COMMITTEE:

Danielle Norrish, Rio Chard, Al Taylor, Mark Braddock and James Hawks.

OUR CREW:

Melanie TimmsBrianna DelaporteLauren TrickettKatrina LombardoSarah RobinsonStuart McMIllan Tom De SouzaIan Mutch Michelle Dowding

Paris HawkenTim KerrRichard Todd Todd Delfs Rex Nink Zaneta Van ZylChristian Galopoulis Odile Joron Jean Paul Horre

Gordon Becker Tiffany Amo David Dare Parker Cam Campbell Martine Perret Kelly Harwood Michelle Troop Wyatt DaviesSophie Mathewson

Chloe WilderMia Aspland Sarah Turnbull Oska Tallis David ChittyClaire WoodKim Feast

SPECIAL THANKS GOES TO:

Charles Jenkins (Regional Development Australia) Rebecca Ball (South West Development Commission) Judith Reynolds (South Regional TAFE) Mike Harris (West Australian Music)

Seph McKenna (Screenwest) Penny Bovell and Sue-Lyn Moyle (Artsource)Martin Trevaskis (Campaign Brief)

And thank you to all our other amazing helpers!

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