Social, Digital & Mobile in Europe

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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.

TRANSCRIPT

  • wearesocial.sg @wearesocialsg 1 We Are Social

    EUROPEAN DIGITAL LANDSCAPE 2014

    WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

    we are social

  • wearesocial.sg @wearesocialsg 2 We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    01 ALBANIA 09 CZECH REPUBLIC 17 ICELAND 25 MOLDOVA 33 SERBIA 02 AUSTRIA 10 DENMARK 18 IRELAND 26 MONTENEGRO 34 SLOVAKIA 03 BELARUS 11 ESTONIA 19 ITALY 27 NETHERLANDS 35 SLOVENIA 04 BELGIUM 12 FINLAND 20 LATVIA 28 NORWAY 36 SPAIN 05 BOSNIA & HERZEGOVINA 13 FRANCE 21 LITHUANIA 29 POLAND 37 SWEDEN 06 BULGARIA 14 GERMANY 22 LUXEMBOURG 30 PORTUGAL 38 SWITZERLAND 07 CROATIA 15 GREECE 23 MACEDONIA 31 ROMANIA 39 UKRAINE 08 CYPRUS 16 HUNGARY 24 MALTA 32 RUSSIA 40 UNITED KINGDOM

    01!30!

    02!

    03!

    07!

    08!

    09!04!

    05!06!

    10!

    11!

    12!

    13!

    17!

    18!

    19!

    14!

    15!

    16!

    20!

    21!

    22!

    23!

    27!

    28!

    29!

    24!

    25!

    26!

    31!

    32!

    33!

    34!

    35!

    36!

    37!

    38!

    39!40!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    IF YOUD LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

  • wearesocial.sg @wearesocialsg 4 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    GLOBAL DATA SNAPSHOT FEB 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA

    7,095,476,818

    2,640,432,161

    1,858,450,660

    6,572,950,124

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    52% 48%

    37%

    26%

    93%

  • wearesocial.sg @wearesocialsg 5 We Are Social

    SHARE OF GLOBAL USERS FEB 2014

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

    NORTH AMERICA

    5% 11%

    11% 5%

    CENTRAL AMERICA

    3% 4%

    3% 3%

    SOUTH AMERICA

    6% 10%

    7% 8%

    EUROPE

    11% 16%

    19% 15% CENTRAL ASIA

    2% 1%

    1% 2%

    EAST ASIA

    22% 37%

    29% 22%

    SOUTH ASIA

    23% 6%

    11% 18%

    MIDDLE EAST

    4% 4%

    4% 5%

    AFRICA

    16% 4%

    8% 11% OCEANIA

    1% 1%

    1% 1%

    POPULATION

    SOCIAL MEDIA USERS

    INTERNET USERS

    MOBILE SUBSCRIPTIONS

    SOUTHEAST ASIA

    9% 9%

    7% 10%

  • wearesocial.sg @wearesocialsg 6 We Are Social

    EUROPEAN REGIONAL OVERVIEW

  • wearesocial.sg @wearesocialsg 7 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    EUROPE

    738,853,985

    539,397,504

    293,155,800

    1,025,340,015

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    FEB 2014

    73% 27%

    Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

    68%

    40%

    139%

  • wearesocial.sg @wearesocialsg 8 We Are Social

    SHARE OF GLOBAL POPULATION

    SHARE OF GLOBAL INTERNET USERS

    SHARE OF GLOBAL SOCIAL MEDIA USERS

    SHARE OF GLOBAL MOBILE USERS

    FEB 2014 EUROPES GLOBAL SHARE

    10.4% 18.9% 15.8% 17.2%

    Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence

  • wearesocial.sg @wearesocialsg 9 We Are Social

    EUROPE: SOCIAL MEDIA USAGE FEB 2014

    Sources: Facebook, VKontakte, Roem.ru

    ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL

    MEDIA ON ANY DEVICE

    ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES

    293,155,800 193,798,000

    Q # #

  • wearesocial.sg @wearesocialsg 10 We Are Social

    EUROPE: SOCIAL PENETRATION FEB 2014

    Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE

    OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF

    THE TOTAL POPULATION

    40% 26%

    ACTIVE MOBILE SOCIAL MEDIA USERS AS A

    PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS

    66%

    Q Q

  • wearesocial.sg @wearesocialsg 11 We Are Social

    TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS)

    MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF

    TOTAL POPULATION)

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS (CONNECTIONS)

    AVERAGE NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS PER UNIQUE USER

    FEB 2014

    Sources: US Census Bureau, ITU, GSMA Intelligence

    # #

    EUROPE: MOBILE USAGE

    576M 78.0% 1,024M 1.78

  • wearesocial.sg @wearesocialsg 12 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    EUROPE: MOBILE INDICATORS

    353.9M 48% 193.8M 26%

    Sources: US Census Bureau, Tencent, Facebook, extrapolated VKontakte data, ITU

  • wearesocial.sg @wearesocialsg 13 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    EUROPE: MOBILE CONTRACT TYPE

    59% 41% 41%

  • wearesocial.sg @wearesocialsg 14 We Are Social

    COUNTRIES IN OUR EUROPEAN SUB-REGIONS

    WESTERN EUROPE

    CENTRAL EUROPE

    NORTHERN EUROPE

    SOUTHERN EUROPE

    EASTERN EUROPE

    BALTIC STATES

    SOUTH-EASTERN EUROPE

    BELGIUM AUSTRIA DENMARK ANDORRA BELARUS ESTONIA ALBANIA FAROE ISLANDS CROATIA FINLAND GIBRALTAR RUSSIA LATVIA BOSNIA & HERZEGOVINA FRANCE CZECH REPUBLIC ICELAND ITALY UKRAINE LITHUANIA BULGARIA IRELAND GERMANY NORWAY MALTA CYPRUS LUXEMBOURG HUNGARY SWEDEN MONACO GREECE NETHERLANDS LIECHTENSTEIN PORTUGAL KOSOVO UNITED KINGDOM POLAND SAN MARINO MACEDONIA

    SLOVAKIA SPAIN MOLDOVA SLOVENIA MONTENEGRO SWITZERLAND ROMANIA

    SERBIA

    Classification is for convenience only. Not all countries are included in the in-depth analysis.

  • wearesocial.sg @wearesocialsg 15 We Are Social

    WESTERN EUROPE

  • wearesocial.sg @wearesocialsg 16 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    WESTERN EUROPE

    161,937,043

    137,694,632

    80,894,000

    192,540,314

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    83%

    85%

    50%

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    119%

  • wearesocial.sg @wearesocialsg 17 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    96.78M 60% 63.43M 39%

  • wearesocial.sg @wearesocialsg 18 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    38% 62% 55%

  • wearesocial.sg @wearesocialsg 19 We Are Social

    CENTRAL EUROPE

  • wearesocial.sg @wearesocialsg 20 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CENTRAL EUROPE

    167,844,786

    130,119,800

    60,412,000

    220,493,431

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    69%

    78%

    36%

    31%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    131%

  • wearesocial.sg @wearesocialsg 21 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    71.87M 43% 43.21M 26%

  • wearesocial.sg @wearesocialsg 22 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    50% 50% 45%

  • wearesocial.sg @wearesocialsg 23 We Are Social

    SOUTHERN EUROPE

  • wearesocial.sg @wearesocialsg 24 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTHERN EUROPE

    120,240,738

    76,724,809

    51,129,800

    165,986,450

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    64%

    43%

    29%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    138%

    71%

  • wearesocial.sg @wearesocialsg 25 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    60.51M 50% 38.61M 32%

  • wearesocial.sg @wearesocialsg 26 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    63% 37% 54%

  • wearesocial.sg @wearesocialsg 27 We Are Social

    NORTHERN EUROPE

  • wearesocial.sg @wearesocialsg 28 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NORTHERN EUROPE

    24,979,971

    23,274,801

    14,020,000

    33,641,201

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    93%

    56%

    16%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    135%

    84%

  • wearesocial.sg @wearesocialsg 29 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    23.89M 96% 11.61M 46%

  • wearesocial.sg @wearesocialsg 30 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    22% 78% 65%

  • wearesocial.sg @wearesocialsg 31 We Are Social

    EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 32 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    EASTERN EUROPE

    196,699,575

    95,565,236

    61,000,000

    331,920,471

    ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

    RURAL

    FEB 2014

    49%

    31%

    28%

    Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

    169%

    72%

  • wearesocial.sg @wearesocialsg 33 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    80.98M 41% 20.62M 10%

    Facebook, extrapolated VKontake data

  • wearesocial.sg @wearesocialsg 34 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    84% 16% 17%

  • wearesocial.sg @wearesocialsg 35 We Are Social

    BALTIC STATES

  • wearesocial.sg @wearesocialsg 36 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BALTIC STATES

    6,960,676

    5,026,306

    2,280,000

    9,380,547

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    72%

    33%

    32%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    135%

    68%

  • wearesocial.sg @wearesocialsg 37 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    2.35M 34% 1.36M 20%

  • wearesocial.sg @wearesocialsg 38 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    48% 52% 36%

  • wearesocial.sg @wearesocialsg 39 We Are Social

    SOUTH-EASTERN EUROPE

  • wearesocial.sg @wearesocialsg 40 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SOUTH-EASTERN EUROPE

    61,191,196

    32,480,986

    23,420,000

    71,377,601

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    53%

    38%

    41%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    117%

    59%

  • wearesocial.sg @wearesocialsg 41 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOBILE INDICATORS

    17.90M 29% 14.96M 24%

  • wearesocial.sg @wearesocialsg 42 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOBILE CONTRACT TYPE

    66% 34% 33%

  • wearesocial.sg @wearesocialsg 43 We Are Social

    REGIONAL ANALYSIS

  • wearesocial.sg @wearesocialsg 44 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    INTERNET PENETRATION IN EUROPE FEB 2014

    Sources: US Census Bureau, InternetWorldStats

    EUROPE AVERAGE

    93%!

    95%!

    64%!

    87%!

    72%! 58%!

    83%!

    93%!

    68%!

    78%!

    56%!

    84%!82%!

    84%!

    95%!

    94%! 91%!

    80%!

    74%!

    65%!

    53%!

    68%!

    34%!

    47%!

    50%!

    56%!

    60%!

    81%!72%!

    75%!

    48%!

    55%!

  • wearesocial.sg @wearesocialsg 45 We Are Social

    INTERNET PENETRATION IN EUROPE FEB 2014

    Sources: US Census Bureau, InternetWorldStats

    GLOBAL AVERAGE: 34%

    95%!

    95%!

    94%!

    93%!

    93%!

    91%!

    91%!

    87%!

    84%!

    84%!

    83%!

    82%!

    81%!

    80%!

    80%!

    78%!

    75%!

    74%!

    72%!

    72%!

    70%!

    70%!

    68%!

    68%!

    65%!

    65%!

    64%!

    63%!

    63%!

    60%!

    58%!

    57%!

    56%!

    56%!

    55%!

    53%!

    50%!

    48%!

    47%!

    44%!

    34%!

    ICEL

    AND

    NO

    RWAY

    SWED

    EN

    DEN

    MAR

    K

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    LAN

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    MAC

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    ITAL

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    MO

    NTE

    NEG

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    GRE

    ECE

    BULG

    ARIA

    ALBA

    NIA

    RUSS

    IA

    ROM

    ANIA

    SERB

    IA

    BELA

    RUS

    MO

    LDO

    VA

    UKRA

    INE

  • wearesocial.sg @wearesocialsg 46 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    INTERNET USERS IN EUROPE FEB 2014

    Sources: US Census Bureau, InternetWorldStats

    5.2M !

    301K!

    6.9M !

    55M !

    34M ! 36M !

    54M !

    16M !

    501M!

    3.7M !

    6.0M !

    68M !8.6M !

    6.8M !

    4.5M !

    8.6M ! 4.8M !

    1.0M !

    1.6M !

    25M !

    76M !

    2.4M !

    15M !

    4.5M !

    11M !

    3.9M !

    694K!

    6.7M !7.2M !

    7.6M !

    3.5M !

    1.6M !

    EUROPE TOTAL

  • wearesocial.sg @wearesocialsg 47 We Are Social

    TIME SPENT ON THE INTERNET FEB 2014

    Source: GlobalWebIndex

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

    4.8!

    4.8!

    4.7!

    4.2!

    4.1!

    4.1!

    4.0!

    3.7!

    3.7!

    3.7!

    1.8!

    1.4!

    2.2!

    1.4!

    1.4! 1.6! 1.8!

    1.6!

    1.4!

    1.9!

    POLA

    ND

    RUSS

    IA

    ITALY

    SWED

    EN

    FRAN

    CE

    UK

    SPAI

    N

    GER

    MAN

    Y

    NETH

    ERLA

    NDS

    IREL

    AND

    ACCESS THROUGH LAPTOP / DESKTOP

    ACCESS THROUGH MOBILE DEVICE

  • wearesocial.sg @wearesocialsg 48 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    EUROPE: SOCIAL MEDIA PENETRATION FEB 2014

    Sources: US Census Bureau, Facebook, VKontakte

    58%!

    70%!

    48%!

    57%!

    41%! 42%!

    42%!

    52%!

    40%!

    50%!

    41%!

    35%!52%!

    43%!

    64%!

    57%! 46%!

    43%!

    23%!

    31%!

    33%!

    35%!

    27%!

    23%!

    32%!

    43%!

    48%!

    39%!48%!

    41%!

    52%!

    45%!

    EUROPE AVERAGE

  • wearesocial.sg @wearesocialsg 49 We Are Social

    EUROPE: SOCIAL MEDIA PENETRATION FEB 2014

    Sources: US Census Bureau, Facebook, VKontakte

    GLOBAL AVERAGE: 26%

    70%!

    64%!

    58%!

    58%!

    57%!

    57%!

    52%!

    52%!

    52%!

    51%!

    50%!

    50%!

    49%!

    48%!

    48%!

    48%!

    46%!

    45%!

    43%!

    43%!

    43%!

    42%!

    42%!

    41%!

    41%!

    41%!

    40%!

    40%!

    40%!

    40%!

    40%!

    39%!

    35%!

    35%!

    33%!

    32%!

    31%!

    27%!

    23%!

    23%!

    10%!

    ICEL

    AND

    NO

    RWAY

    MAL

    TA

    DEN

    MAR

    K

    SWED

    EN

    UNIT

    ED K

    ING

    DO

    M

    SERB

    IA

    NET

    HER

    LAN

    DS

    BELG

    IUM

    MAC

    EDO

    NIA

    LUXE

    MBO

    URG

    IREL

    AND

    MO

    NTE

    NEG

    RO

    CYP

    RUS

    HUN

    GAR

    Y

    PORT

    UGAL

    FIN

    LAN

    D

    ALBA

    NIA

    BULG

    ARIA

    ESTO

    NIA

    SWIT

    ZERL

    AND

    FRAN

    CE

    ITAL

    Y

    SPAI

    N

    CZE

    CH

    REP

    UBLI

    C

    GRE

    ECE

    CRO

    ATIA

    SLO

    VEN

    IA

    SLO

    VAKI

    A

    EURO

    PEAN

    AVE

    RAG

    E

    BOSN

    IA &

    HER

    ZEG

    OVI

    NA

    AUST

    RIA

    LITH

    UAN

    IA

    GER

    MAN

    Y

    RUSS

    IA

    ROM

    ANIA

    POLA

    ND

    UKRA

    INE

    LATV

    IA

    BELA

    RUS

    MO

    LDO

    VA

  • wearesocial.sg @wearesocialsg 50 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    SOCIAL MEDIA USERS IN EUROPE FEB 2014

    Sources: US Census Bureau, Facebook, VKontakte

    3.2M !

    220K!

    5.2M !

    36M !

    20M ! 26M !

    28M !

    8.8M !

    293M!

    2.4M !

    4.4M !

    28M !5.4M !

    3.4M !

    3.0M !

    5.2M ! 2.4M !

    540K!

    500K!

    12M !

    47M !

    1.2M !

    12M !

    2.2M !

    7.0M !

    3.0M !

    560K!

    3.2M !4.8M !

    4.2M !

    3.8M !

    1.4M !

    EUROPE TOTAL

  • wearesocial.sg @wearesocialsg 51 We Are Social

    TIME SPENT ON SOCIAL MEDIA FEB 2014

    Source: GlobalWebIndex

    AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 2.0!

    1.9!

    1.7!

    1.7!

    1.6!

    1.6!

    1.5!

    1.4!

    1.3!

    1.3!

    ITALY

    RUSS

    IA

    FRAN

    CE

    IREL

    AND

    POLA

    ND

    UK

    SPAI

    N

    SWED

    EN

    NETH

    ERLA

    NDS

    GER

    MAN

    Y

  • wearesocial.sg @wearesocialsg 52 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    MOBILE SUBSCRIPTION PENETRATION FEB 2014

    Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.

    119%!

    110%!

    114%!

    130%!

    118%! 158%!

    109%!

    117%!

    139%!

    103%!

    124%!

    133%!123%!

    131%!

    121%!

    128%! 177%!

    164%!

    106%!

    132%!

    184%!

    142%!

    133%!

    111%!

    104%!

    154%!

    96%!

    165%!117%!

    128%!

    126%!

    116%!

    EUROPE AVERAGE

  • wearesocial.sg @wearesocialsg 53 We Are Social

    MOBILE SUBSCRIPTION PENETRATION FEB 2014

    Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.

    GLOBAL AVERAGE: 93%

    184%!

    177%!

    172%!

    165%!

    164%!

    158%!

    154%!

    148%!

    142%!

    139%!

    133%!

    133%!

    132%!

    131%!

    131%!

    130%!

    128%!

    128%!

    126%!

    124%!

    123%!

    121%!

    119%!

    118%!

    117%!

    117%!

    116%!

    114%!

    113%!

    113%!

    111%!

    111%!

    111%!

    110%!

    109%!

    107%!

    106%!

    104%!

    103%!

    96%!

    86%!

    RUSS

    IA

    FIN

    LAN

    D

    MO

    NTE

    NEG

    RO

    AUST

    RIA

    ESTO

    NIA

    ITAL

    Y

    BULG

    ARIA

    LUXE

    MBO

    URG

    LITH

    UAN

    IA

    EURO

    PEAN

    AVE

    RAG

    E

    UKRA

    INE

    GER

    MAN

    Y

    POLA

    ND

    MAL

    TA

    SWIT

    ZERL

    AND

    UNIT

    ED K

    ING

    DO

    M

    SWED

    EN

    CZE

    CH

    REP

    UBLI

    C

    SERB

    IA

    GRE

    ECE

    BELG

    IUM

    NO

    RWAY

    DEN

    MAR

    K

    SPAI

    N

    NET

    HER

    LAN

    DS

    HUN

    GAR

    Y

    ALBA

    NIA

    PORT

    UGAL

    MO

    LDO

    VA

    SLO

    VEN

    IA

    CRO

    ATIA

    SLO

    VAKI

    A

    BELA

    RUS

    ICEL

    AND

    FRAN

    CE

    MAC

    EDO

    NIA

    LATV

    IA

    ROM

    ANIA

    IREL

    AND

    CYP

    RUS

    BOSN

    IA &

    HER

    ZEG

    OVI

    NA

  • wearesocial.sg @wearesocialsg 54 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    MOBILE SUBSCRIPTIONS IN EUROPE FEB 2014

    Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.

    6.6M !

    346K!

    12M !

    82M !

    56M ! 97M !

    72M !

    20M !

    1.03B !

    4.9M !

    13M !

    108M!13M !

    10M !

    5.7M !

    12M ! 9.3M !

    2.1M !

    2.3M !

    51M !

    262M!

    5.0M !

    59M !

    11M !

    23M !

    11M !

    1.1M !

    14M !12M !

    13M !

    9.1M !

    3.5M !

    EUROPE TOTAL

  • wearesocial.sg @wearesocialsg 55 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    MOBILE BROADBAND PENETRATION FEB 2014

    Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

    87%!

    71%!

    32%!

    72%!

    53%! 52%!

    52%!

    61%!

    48%!

    64%!

    44%!

    41%!34%!

    41%!

    84%!

    101%! 106%!

    73%!

    52%!

    49%!

    53%!

    9%!

    6%!

    33%!

    24%!

    41%!

    33%!

    56%!23%!

    44%!

    40%!

    18%!

    EUROPE AVERAGE

  • wearesocial.sg @wearesocialsg 56 We Are Social

    MOBILE BROADBAND PENETRATION FEB 2014

    Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

    GLOBAL AVERAGE: 21%

    106%!

    101%!

    87%!

    84%!

    73%!

    72%!

    72%!

    71%!

    64%!

    61%!

    57%!

    56%!

    53%!

    53%!

    52%!

    52%!

    52%!

    52%!

    49%!

    48%!

    44%!

    44%!

    41%!

    41%!

    41%!

    40%!

    37%!

    35%!

    34%!

    33%!

    33%!

    32%!

    27%!

    24%!

    23%!

    22%!

    18%!

    11%!

    9%!

    6%!

    5%!

    FIN

    LAN

    D

    SWED

    EN

    DEN

    MAR

    K

    NO

    RWAY

    ESTO

    NIA

    LUXE

    MBO

    URG

    UNIT

    ED K

    ING

    DO

    M

    ICEL

    AND

    IREL

    AND

    NET

    HER

    LAN

    DS

    MAL

    TA

    AUST

    RIA

    RUSS

    IA

    SPAI

    N

    CRO

    ATIA

    FRAN

    CE

    ITAL

    Y

    LATV

    IA

    POLA

    ND

    EURO

    PEAN

    AVE

    RAG

    E

    GRE

    ECE

    CZE

    CH

    REP

    UBLI

    C

    GER

    MAN

    Y

    SWIT

    ZERL

    AND

    BULG

    ARIA

    SERB

    IA

    SLO

    VEN

    IA

    SLO

    VAKI

    A

    BELG

    IUM

    CYP

    RUS

    BELA

    RUS

    PORT

    UGAL

    MO

    NTE

    NEG

    RO

    ROM

    ANIA

    HUN

    GAR

    Y

    MAC

    EDO

    NIA

    ALBA

    NIA

    BOSN

    IA &

    HER

    ZEG

    OVI

    NA

    LITH

    UAN

    IA

    UKRA

    INE

    MO

    LDO

    VA

  • wearesocial.sg @wearesocialsg 57 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    MOBILE BROADBAND SUBSCRIPTIONS FEB 2014

    Sources: International Telecoms Union. Figures represent active subscriptions.

    4.9M !

    225K!

    3.5M !

    45M !

    25M ! 32M !

    34M !

    10M !

    354M!

    3.0M !

    4.8M !

    33M !3.5M !

    3.3M !

    4.0M !

    9.2M ! 5.6M !

    925K!

    1.1M !

    19M !

    75M !

    301K!

    2.5M !

    3.2M !

    5.2M !

    2.8M !

    384K!

    4.6M !2.3M !

    4.5M !

    2.9M !

    553K!

    EUROPE TOTAL

  • wearesocial.sg @wearesocialsg 58 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    MOBILE SOCIAL PENETRATION (MAU) FEB 2014

    Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.

    47%!

    53%!

    30%!

    47%!

    33%! 32%!

    30%!

    44%!

    26%!

    42%!

    26%!

    27%!36%!

    35%!

    55%!

    48%! 35%!

    27%!

    14%!

    19%!

    11%!

    20%!

    9%!

    8%!

    21%!

    24%!

    48%!

    32%!30%!

    24%!

    33%!

    33%!

    EUROPE AVERAGE

  • wearesocial.sg @wearesocialsg 59 We Are Social

    MOBILE SOCIAL PENETRATION (MAU) FEB 2014

    Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.

    55%!

    53%!

    48%!

    48%!

    47%!

    47%!

    44%!

    42%!

    42%!

    39%!

    36%!

    35%!

    35%!

    33%!

    33%!

    33%!

    32%!

    32%!

    32%!

    31%!

    30%!

    30%!

    30%!

    29%!

    27%!

    27%!

    26%!

    26%!

    26%!

    25%!

    24%!

    24%!

    23%!

    21%!

    20%!

    19%!

    14%!

    11%!

    9%!

    8%!

    5%!

    NO

    RWAY

    ICEL

    AND

    SWED

    EN

    CYP

    RUS

    UNIT

    ED K

    ING

    DO

    M

    DEN

    MAR

    K

    NET

    HER

    LAN

    DS

    MAL

    TA

    IREL

    AND

    LUXE

    MBO

    URG

    BELG

    IUM

    SWIT

    ZERL

    AND

    FIN

    LAN

    D

    SERB

    IA

    ALBA

    NIA

    SPAI

    N

    ITAL

    Y

    AUST

    RIA

    MAC

    EDO

    NIA

    MO

    NTE

    NEG

    RO

    FRAN

    CE

    HUN

    GAR

    Y

    PORT

    UGAL

    CRO

    ATIA

    GER

    MAN

    Y

    ESTO

    NIA

    EURO

    PEAN

    AVE

    RAG

    E

    SLO

    VEN

    IA

    GRE

    ECE

    SLO

    VAKI

    A

    BULG

    ARIA

    CZE

    CH

    REP

    UBLI

    C

    BOSN

    IA &

    HER

    ZEG

    OVI

    NA

    ROM

    ANIA

    LITH

    UAN

    IA

    POLA

    ND

    LATV

    IA

    RUSS

    IA

    UKRA

    INE

    BELA

    RUS

    MO

    LDO

    VA

  • wearesocial.sg @wearesocialsg 60 We Are Social

    DENMARK

    ICELAND

    PORTUGAL

    UNITED KINGDOM

    SPAIN ITALY

    FRANCE

    NETHERLANDS

    IRELAND

    GREECE

    GERMANY

    BELGIUM

    SWITZERLAND

    NORWAY

    SWEDEN

    FINLAND

    ESTONIA

    LATVIA

    POLAND

    RUSSIA

    LITHUANIA

    UKRAINE

    BELARUS

    ROMANIA

    BULGARIA

    CYPRUS

    AUSTRIA

    HUNGARY

    CZECH REP.

    SERBIA

    ALBANIA

    ACTIVE MOBILE SOCIAL USERS (MAU) FEB 2014

    Sources: Facebook, VKontakte, Roem.ru

    2.6M !

    166K!

    3.2M !

    30M !

    15M ! 20M !

    20M !

    7.4M !

    194M!

    2.0M !

    2.8M !

    22M !3.8M !

    2.8M !

    2.6M !

    4.4M ! 1.8M !

    340K!

    300K!

    7.2M !

    16M !

    720K!

    4.1M !

    744K!

    4.6M !

    1.7M !

    560K!

    2.6M !3.0M !

    2.4M !

    2.4M !

    980K!

    EUROPE TOTAL

  • wearesocial.sg @wearesocialsg 61 We Are Social

    INDIVIDUAL COUNTRY DATA

  • wearesocial.sg @wearesocialsg 62 We Are Social

    ALBANIA

  • wearesocial.sg @wearesocialsg 63 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ALBANIA: SNAPSHOT

    3,011,405

    1,641,241

    1,360,000

    3,500,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    52%

    55%

    45%

    48%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    116%

  • wearesocial.sg @wearesocialsg 64 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    ALBANIA: MOBILE STATS

    553K 18% 980K 33%

  • wearesocial.sg @wearesocialsg 65 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    ALBANIA: CONTRACT TYPE

    90% 10% 9%

  • wearesocial.sg @wearesocialsg 66 We Are Social

    AUSTRIA

  • wearesocial.sg @wearesocialsg 67 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    AUSTRIA

    8,221,646

    6,657,992

    3,200,000

    13,590,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    68%

    81%

    39%

    32%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    165%

  • wearesocial.sg @wearesocialsg 68 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    AUSTRIA: SMARTPHONE USAGE

    48% 90% 80% 30%

  • wearesocial.sg @wearesocialsg 69 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    AUSTRIA: MOBILE STATS

    4.6M 56% 2.6M 32%

  • wearesocial.sg @wearesocialsg 70 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    AUSTRIA: CONTRACT TYPE

    27% 73% 64%

  • wearesocial.sg @wearesocialsg 71 We Are Social

    BELARUS

  • wearesocial.sg @wearesocialsg 72 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BELARUS

    9,625,888

    4,523,412

    2,200,000

    10,676,471

    ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION

    RURAL

    FEB 2014

    75%

    47%

    23%

    25%

    Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU

    111%

  • wearesocial.sg @wearesocialsg 73 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BELARUS: MOBILE STATS

    3.2M 33% 744K 8%

    extrapolated VKontake data

  • wearesocial.sg @wearesocialsg 74 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    BELARUS: CONTRACT TYPE

    53% 47% 23%

  • wearesocial.sg @wearesocialsg 75 We Are Social

    BELGIUM

  • wearesocial.sg @wearesocialsg 76 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BELGIUM

    10,444,268

    8,559,449

    5,400,000

    12,880,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL (3%)

    FEB 2014

    97%

    82%

    52%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    123%

  • wearesocial.sg @wearesocialsg 77 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    BELGIUM: SMARTPHONE USAGE

    34% 84% 66% 16%

  • wearesocial.sg @wearesocialsg 78 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BELGIUM: MOBILE STATS

    3.5M 34% 3.8M 36%

  • wearesocial.sg @wearesocialsg 79 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    BELGIUM: CONTRACT TYPE

    49% 51% 33%

  • wearesocial.sg @wearesocialsg 80 We Are Social

    BOSNIA & HERZEGOVINA

  • wearesocial.sg @wearesocialsg 81 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BOSNIA & HERZEGOVINA (B&H)

    3,875,723

    2,535,356

    1,540,000

    3,352,331

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    49%

    65%

    40%

    86%

    51%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 82 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    B&H: MOBILE STATS

    422K 11% 880K 23%

  • wearesocial.sg @wearesocialsg 83 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    B&H: CONTRACT TYPE

    84% 16% 19%

  • wearesocial.sg @wearesocialsg 84 We Are Social

    BULGARIA

  • wearesocial.sg @wearesocialsg 85 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    BULGARIA

    6,981,642

    3,881,287

    3,000,000

    10,780,732

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    72%

    56%

    43%

    28%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    154%

  • wearesocial.sg @wearesocialsg 86 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BULGARIA: MOBILE STATS

    2.8M 41% 1.7M 24%

  • wearesocial.sg @wearesocialsg 87 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    BULGARIA: CONTRACT TYPE

    38% 62% 33%

  • wearesocial.sg @wearesocialsg 88 We Are Social

    CROATIA

  • wearesocial.sg @wearesocialsg 89 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CROATIA

    4,475,611

    2,822,427

    1,800,000

    4,971,351

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    58%

    63%

    40%

    42%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    111%

  • wearesocial.sg @wearesocialsg 90 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    CROATIA: MOBILE STATS

    2.3M 52% 1.3M 29%

  • wearesocial.sg @wearesocialsg 91 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    CROATIA: CONTRACT TYPE

    59% 41% 33%

  • wearesocial.sg @wearesocialsg 92 We Are Social

    CYPRUS

  • wearesocial.sg @wearesocialsg 93 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CYPRUS

    1,155,403

    694,223

    560,000

    1,110,935

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    70%

    60%

    48%

    30%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    96%

  • wearesocial.sg @wearesocialsg 94 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    BELARUS: MOBILE STATS

    384K 33% 560K 48%

  • wearesocial.sg @wearesocialsg 95 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    CYPRUS: CONTRACT TYPE

    59% 41% 52%

  • wearesocial.sg @wearesocialsg 96 We Are Social

    CZECH REPUBLIC

  • wearesocial.sg @wearesocialsg 97 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    CZECH REPUBLIC

    10,162,921

    7,632,975

    4,200,000

    12,973,080

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    74%

    75%

    41%

    26%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    128%

  • wearesocial.sg @wearesocialsg 98 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    CZECH REP.: SMARTPHONE USAGE

    42% 91% 77% 30%

  • wearesocial.sg @wearesocialsg 99 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    CZECH REP.: MOBILE STATS

    4.5M 44% 2.4M 24%

  • wearesocial.sg @wearesocialsg 100 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    CZECH REP.: CONTRACT TYPE

    42% 58% 28%

  • wearesocial.sg @wearesocialsg 101 We Are Social

    DENMARK

  • wearesocial.sg @wearesocialsg 102 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    DENMARK

    5,556,452

    5,155,411

    3,200,000

    6,600,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    87%

    93%

    58%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    119%

    13%

    !

  • wearesocial.sg @wearesocialsg 103 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    DENMARK: SMARTPHONE USAGE

    59% 86% 76% 31%

  • wearesocial.sg @wearesocialsg 104 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    DENMARK: MOBILE STATS

    4.9M 87% 2.6M 47%

  • wearesocial.sg @wearesocialsg 105 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    DENMARK: CONTRACT TYPE

    14% 86% 61%

  • wearesocial.sg @wearesocialsg 106 We Are Social

    ESTONIA

  • wearesocial.sg @wearesocialsg 107 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ESTONIA

    1,266,375

    1,007,020

    540,000

    2,070,547

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    70%

    80%

    43%

    30%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    164%

  • wearesocial.sg @wearesocialsg 108 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    ESTONIA: MOBILE STATS

    925K 73% 340K 27%

  • wearesocial.sg @wearesocialsg 109 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    ESTONIA: CONTRACT TYPE

    37% 63% 41%

  • wearesocial.sg @wearesocialsg 110 We Are Social

    FINLAND

  • wearesocial.sg @wearesocialsg 111 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    FINLAND

    5,266,114

    4,789,266

    2,400,000

    9,320,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    85%

    91%

    46%

    15%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    177%

  • wearesocial.sg @wearesocialsg 112 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    FINLAND: SMARTPHONE USAGE

    45% 92% 81% 26%

  • wearesocial.sg @wearesocialsg 113 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    FINLAND: MOBILE STATS

    5.6M 106% 1.8M 35%

  • wearesocial.sg @wearesocialsg 114 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    FINLAND: CONTRACT TYPE

    10% 90% 61%

  • wearesocial.sg @wearesocialsg 115 We Are Social

    FRANCE

  • wearesocial.sg @wearesocialsg 116 We Are Social

    FRANCE: DATA SNAPSHOT

    65,951,611

    54,473,474

    28,000,000

    72,180,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    85%

    83%

    42%

    15%

    109%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 117 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 FRANCE: INTERNET INDICATORS

    4H 08M 51% 1H 21M

  • wearesocial.sg @wearesocialsg 118 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 FRANCE: SOCIAL INDICATORS

    69% 1H 41M 44% 12%

  • wearesocial.sg @wearesocialsg 119 We Are Social

    FRANCE: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    84%

    75%

    37%

    26%

    22%

    14%

    49%

    40%

    11%

    9%

    2%

    3%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    COPAINS D'AVANT

    VIADEO

  • wearesocial.sg @wearesocialsg 120 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    FRANCE: SMARTPHONE USAGE

    42% 88% 74% 26%

  • wearesocial.sg @wearesocialsg 121 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    FRANCE: MOBILE STATS

    34.2M 52% 20.0M 30%

  • wearesocial.sg @wearesocialsg 122 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    FRANCE: CONTRACT TYPE

    26% 74% 52%

  • wearesocial.sg @wearesocialsg 123 We Are Social

    GERMANY

  • wearesocial.sg @wearesocialsg 124 We Are Social

    GERMANY: DATA SNAPSHOT

    81,147,265

    68,296,919

    28,000,000

    107,700,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    74%

    84%

    35%

    26%

    133%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 125 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 GERMANY: INTERNET INDICATORS

    3H 44M 60% 1H 33M

  • wearesocial.sg @wearesocialsg 126 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 GERMANY: SOCIAL INDICATORS

    64% 1H 17M 49% 13%

  • wearesocial.sg @wearesocialsg 127 We Are Social

    GERMANY: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    76%

    67%

    35%

    21%

    9%

    8%

    43%

    38%

    7%

    6%

    1%

    1%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    MYSPACE

    STUDIVZ

  • wearesocial.sg @wearesocialsg 128 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    GERMANY: SMARTPHONE USAGE

    40% 88% 76% 32%

  • wearesocial.sg @wearesocialsg 129 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    GERMANY: MOBILE STATS

    33.3M 41% 22.0M 27%

  • wearesocial.sg @wearesocialsg 130 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    GERMANY: CONTRACT TYPE

    53% 47% 46%

  • wearesocial.sg @wearesocialsg 131 We Are Social

    GREECE

  • wearesocial.sg @wearesocialsg 132 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    GREECE

    10,772,967

    6,029,983

    4,400,000

    13,354,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    61%

    56%

    41%

    39%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    124%

  • wearesocial.sg @wearesocialsg 133 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    GREECE: SMARTPHONE USAGE

    33% 94% 85% 32%

  • wearesocial.sg @wearesocialsg 134 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    GREECE: MOBILE STATS

    4.8M 44% 2.8M 26%

  • wearesocial.sg @wearesocialsg 135 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    GREECE: CONTRACT TYPE

    69% 31% 45%

  • wearesocial.sg @wearesocialsg 136 We Are Social

    HUNGARY

  • wearesocial.sg @wearesocialsg 137 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    HUNGARY

    9,939,470

    7,170,086

    4,800,000

    11,580,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    68%

    72%

    48%

    32%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    117%

  • wearesocial.sg @wearesocialsg 138 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    HUNGARY: SMARTPHONE USAGE

    34% 82% 75% 24%

  • wearesocial.sg @wearesocialsg 139 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    HUNGARY: MOBILE STATS

    2.3M 23% 3.0M 30%

  • wearesocial.sg @wearesocialsg 140 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    HUNGARY: CONTRACT TYPE

    48% 52% 41%

  • wearesocial.sg @wearesocialsg 141 We Are Social

    ICELAND

  • wearesocial.sg @wearesocialsg 142 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ICELAND

    315,281

    300,656

    220,000

    346,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    93%

    95%

    70%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    110%

    7%!

  • wearesocial.sg @wearesocialsg 143 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    ICELAND: MOBILE STATS

    225K 71% 166K 53%

  • wearesocial.sg @wearesocialsg 144 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    ICELAND: CONTRACT TYPE

    41% 59% 51%

  • wearesocial.sg @wearesocialsg 145 We Are Social

    IRELAND

  • wearesocial.sg @wearesocialsg 146 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    IRELAND

    4,775,982

    3,730,402

    2,400,000

    4,906,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    62%

    78%

    50%

    38%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    103%

  • wearesocial.sg @wearesocialsg 147 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 IRELAND: INTERNET INDICATORS

    3H 40M 59% 1H 52M

  • wearesocial.sg @wearesocialsg 148 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 IRELAND: SOCIAL INDICATORS

    71% 1H 40M 51% 12%

  • wearesocial.sg @wearesocialsg 149 We Are Social

    IRELAND: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    91%

    83%

    55%

    42%

    33%

    19%

    61%

    51%

    19%

    18%

    13%

    7%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    PINTEREST

  • wearesocial.sg @wearesocialsg 150 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    IRELAND: SMARTPHONE USAGE

    57% 91% 83% 44%

  • wearesocial.sg @wearesocialsg 151 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    IRELAND: MOBILE STATS

    3.0M 64% 2.0M 42%

  • wearesocial.sg @wearesocialsg 152 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    IRELAND: CONTRACT TYPE

    59% 41% 51%

  • wearesocial.sg @wearesocialsg 153 We Are Social

    ITALY

  • wearesocial.sg @wearesocialsg 154 We Are Social

    ITALY: DATA SNAPSHOT

    61,482,297

    35,531,527

    26,000,000

    97,226,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    68%

    58%

    42%

    32%

    158%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 155 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 ITALY: INTERNET INDICATORS

    4H 41M 47% 2H 13M

  • wearesocial.sg @wearesocialsg 156 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 ITALY: SOCIAL INDICATORS

    52% 2H 00M 46% 17%

  • wearesocial.sg @wearesocialsg 157 We Are Social

    ITALY: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    91%

    82%

    54%

    41%

    21%

    20%

    54%

    43%

    18%

    16%

    5%

    9%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    INSTAGRAM

  • wearesocial.sg @wearesocialsg 158 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    ITALY: SMARTPHONE USAGE

    41% 92% 84% 30%

  • wearesocial.sg @wearesocialsg 159 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    ITALY: MOBILE STATS

    31.7M 52% 19.8M 32%

  • wearesocial.sg @wearesocialsg 160 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    ITALY: CONTRACT TYPE

    79% 21% 52%

  • wearesocial.sg @wearesocialsg 161 We Are Social

    LATVIA

  • wearesocial.sg @wearesocialsg 162 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    LATVIA

    2,178,443

    1,621,769

    500,000

    2,310,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    68%

    74%

    23%

    32%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    106%

  • wearesocial.sg @wearesocialsg 163 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    LATVIA: MOBILE STATS

    1.1M 52% 300K 14%

  • wearesocial.sg @wearesocialsg 164 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    LATVIA: CONTRACT TYPE

    41% 59% 38%

  • wearesocial.sg @wearesocialsg 165 We Are Social

    LITHUANIA

  • wearesocial.sg @wearesocialsg 166 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    LITHUANIA

    3,515,858

    2,397,517

    1,240,000

    5,000,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    67%

    68%

    35%

    33%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    142%

  • wearesocial.sg @wearesocialsg 167 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    LITHUANIA: MOBILE STATS

    301K 9% 720K 20%

  • wearesocial.sg @wearesocialsg 168 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    LITHUANIA: CONTRACT TYPE

    56% 44% 33%

  • wearesocial.sg @wearesocialsg 169 We Are Social

    LUXEMBOURG

  • wearesocial.sg @wearesocialsg 170 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    LUXEMBOURG

    514,862

    468,348

    260,000

    761,314

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    85%

    91%

    50%

    15%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    148%

  • wearesocial.sg @wearesocialsg 171 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    LUXEMBOURG: MOBILE STATS

    369K 72% 200K 39%

  • wearesocial.sg @wearesocialsg 172 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    LUXEMBOURG: CONTRACT TYPE

    41% 59% 64%

  • wearesocial.sg @wearesocialsg 173 We Are Social

    MACEDONIA

  • wearesocial.sg @wearesocialsg 174 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MACEDONIA

    2,087,171

    1,314,969

    1,060,000

    2,235,460

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    59%

    63%

    51%

    41%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    107%

  • wearesocial.sg @wearesocialsg 175 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MACEDONIA: MOBILE STATS

    450K 22% 660K 32%

  • wearesocial.sg @wearesocialsg 176 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MACEDONIA: CONTRACT TYPE

    61% 39% 23%

  • wearesocial.sg @wearesocialsg 177 We Are Social

    MALTA

  • wearesocial.sg @wearesocialsg 178 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MALTA

    411,277

    286,885

    240,000

    539,500

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL (5%)

    FEB 2014

    95%

    70%

    58%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    131%

  • wearesocial.sg @wearesocialsg 179 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MALTA: MOBILE STATS

    236K 57% 174K 42%

  • wearesocial.sg @wearesocialsg 180 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MALTA: CONTRACT TYPE

    81% 19% 43%

  • wearesocial.sg @wearesocialsg 181 We Are Social

    MOLDOVA

  • wearesocial.sg @wearesocialsg 182 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MOLDOVA

    3,619,925

    1,585,973

    380,000

    4,080,143

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    47%

    44%

    53%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    113%

    10%

  • wearesocial.sg @wearesocialsg 183 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MOLDOVA: MOBILE STATS

    185K 5% 184K 5%

  • wearesocial.sg @wearesocialsg 184 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MOLDOVA: CONTRACT TYPE

    75% 25% 35%

  • wearesocial.sg @wearesocialsg 185 We Are Social

    MONTENEGRO

  • wearesocial.sg @wearesocialsg 186 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    MONTENEGRO

    653,474

    373,655

    320,000

    1,126,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    62%

    57%

    49%

    38%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    172%

  • wearesocial.sg @wearesocialsg 187 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    MONTENEGRO: MOBILE STATS

    177K 27% 200K 31%

  • wearesocial.sg @wearesocialsg 188 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    MONTENEGRO: CONTRACT TYPE

    69% 31% 23%

  • wearesocial.sg @wearesocialsg 189 We Are Social

    NETHERLANDS

  • wearesocial.sg @wearesocialsg 190 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NETHERLANDS

    16,805,037

    15,559,488

    8,800,000

    19,643,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    83%

    93%

    52%

    17%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    117%

  • wearesocial.sg @wearesocialsg 191 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 NETHERLANDS: INTERNET INDICATORS

    3H 44M 66% 1H 26M

  • wearesocial.sg @wearesocialsg 192 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 NETHERLANDS: SOCIAL INDICATORS

    78% 1H 20M 44% 7%

  • wearesocial.sg @wearesocialsg 193 We Are Social

    NETHERLANDS: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    84%

    77%

    35%

    31%

    26%

    20%

    48%

    41%

    8%

    12%

    9%

    2%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    LINKEDIN

    HYVES

  • wearesocial.sg @wearesocialsg 194 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    NETHERLANDS: SMARTPHONE USAGE

    52% 81% 74% 18%

  • wearesocial.sg @wearesocialsg 195 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    NETHERLANDS: MOBILE STATS

    10.2M 61% 7.4M 44%

  • wearesocial.sg @wearesocialsg 196 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    NETHERLANDS: CONTRACT TYPE

    38% 62% 52%

  • wearesocial.sg @wearesocialsg 197 We Are Social

    NORWAY

  • wearesocial.sg @wearesocialsg 198 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    NORWAY: SNAPSHOT

    4,722,701

    4,471,907

    3,000,000

    5,732,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    79%

    95%

    64%

    21%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    121%

  • wearesocial.sg @wearesocialsg 199 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    NORWAY: SMARTPHONE USAGE

    68% 84% 68% 33%

  • wearesocial.sg @wearesocialsg 200 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    NORWAY: MOBILE STATS

    4.0M 84% 2.6M 55%

  • wearesocial.sg @wearesocialsg 201 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    NORWAY: CONTRACT TYPE

    24% 76% 50%

  • wearesocial.sg @wearesocialsg 202 We Are Social

    POLAND

  • wearesocial.sg @wearesocialsg 203 We Are Social

    POLAND: DATA SNAPSHOT

    38,383,809

    24,969,935

    12,000,000

    50,840,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    61%

    65%

    31%

    39%

    132%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 204 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 POLAND: INTERNET INDICATORS

    4H 50M 44% 1H 48M

  • wearesocial.sg @wearesocialsg 205 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 POLAND: SOCIAL INDICATORS

    59% 1H 38M 32% 14%

  • wearesocial.sg @wearesocialsg 206 We Are Social

    POLAND: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    91%

    81%

    53%

    49%

    22%

    13%

    70%

    60%

    21%

    27%

    10%

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    NASZAKLASA

    GOOGLE+

    TWITTER

    BADOO

  • wearesocial.sg @wearesocialsg 207 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    POLAND: SMARTPHONE USAGE

    35% 90% 78% 28%

  • wearesocial.sg @wearesocialsg 208 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    POLAND: MOBILE STATS

    18.9M 49% 7.2M 19%

  • wearesocial.sg @wearesocialsg 209 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    POLAND: CONTRACT TYPE

    54% 46% 44%

  • wearesocial.sg @wearesocialsg 210 We Are Social

    PORTUGAL

  • wearesocial.sg @wearesocialsg 211 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    PORTUGAL

    10,799,270

    6,900,134

    5,200,000

    12,312,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    61%

    64%

    48%

    39%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    114%

  • wearesocial.sg @wearesocialsg 212 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    PORTUGAL: SMARTPHONE USAGE

    32% 90% 79% 21%

  • wearesocial.sg @wearesocialsg 213 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    PORTUGAL: MOBILE STATS

    3.5M 32% 3.2M 30%

  • wearesocial.sg @wearesocialsg 214 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    PORTUGAL: CONTRACT TYPE

    73% 27% 59%

  • wearesocial.sg @wearesocialsg 215 We Are Social

    ROMANIA

  • wearesocial.sg @wearesocialsg 216 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ROMANIA

    21,790,479

    10,924,252

    7,000,000

    22,700,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    58%

    50%

    32%

    42%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    104%

  • wearesocial.sg @wearesocialsg 217 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    ROMANIA: SMARTPHONE USAGE

    28% 90% 84% 34%

  • wearesocial.sg @wearesocialsg 218 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    ROMANIA: MOBILE STATS

    5.2M 24% 4.6M 21%

  • wearesocial.sg @wearesocialsg 219 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    ROMANIA: CONTRACT TYPE

    70% 30% 37%

  • wearesocial.sg @wearesocialsg 220 We Are Social

    RUSSIA

  • wearesocial.sg @wearesocialsg 221 We Are Social

    RUSSIA: DATA SNAPSHOT

    142,500,482

    75,926,004

    46,800,000

    261,886,329

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE VKONTAKTE USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    VKONTAKTE PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    73%

    53%

    33%

    27%

    184%

    Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU

  • wearesocial.sg @wearesocialsg 222 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 RUSSIA: INTERNET INDICATORS

    4H 45M 37% 1H 26M

  • wearesocial.sg @wearesocialsg 223 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 RUSSIA: SOCIAL INDICATORS

    50% 1H 56M 44% 11%

  • wearesocial.sg @wearesocialsg 224 We Are Social

    RUSSIA: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    93%

    74%

    66%

    65%

    52%

    37%

    73%

    51%

    34%

    39%

    23%

    16%

    ANY SOCIAL NETWORK

    VKONTAKTE

    FACEBOOK

    ODNOKLASSNIKI

    GOOGLE+

    TWITTER

  • wearesocial.sg @wearesocialsg 225 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    RUSSIA: SMARTPHONE USAGE

    36% 93% 82% 39%

  • wearesocial.sg @wearesocialsg 226 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    RUSSIA: MOBILE STATS

    75.3M 53% 15.8M 11%

    extrapolated VKontake data

  • wearesocial.sg @wearesocialsg 227 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    RUSSIA: CONTRACT TYPE

    84% 16% 20%

  • wearesocial.sg @wearesocialsg 228 We Are Social

    SERBIA

  • wearesocial.sg @wearesocialsg 229 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SERBIA

    7,243,007

    3,500,047

    3,800,000

    9,138,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    56%

    48%

    52%

    44%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    126%

  • wearesocial.sg @wearesocialsg 230 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SERBIA: MOBILE STATS

    2.9M 40% 2.4M 33%

  • wearesocial.sg @wearesocialsg 231 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SERBIA: CONTRACT TYPE

    66% 34% 19%

  • wearesocial.sg @wearesocialsg 232 We Are Social

    SLOVAKIA

  • wearesocial.sg @wearesocialsg 233 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SLOVAKIA

    5,488,339

    4,386,470

    2,200,000

    6,095,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    55%

    80%

    40%

    45%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    111%

  • wearesocial.sg @wearesocialsg 234 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    SLOVAKIA: SMARTPHONE USAGE

    46% 88% 84% 30%

  • wearesocial.sg @wearesocialsg 235 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SLOVAKIA: MOBILE STATS

    1.9M 35% 1.4M 25%

  • wearesocial.sg @wearesocialsg 236 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SLOVAKIA: CONTRACT TYPE

    51% 49% 37%

  • wearesocial.sg @wearesocialsg 237 We Are Social

    SLOVENIA

  • wearesocial.sg @wearesocialsg 238 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SLOVENIA

    1,992,690

    1,397,632

    800,000

    2,246,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    50%

    70%

    40%

    50%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    113%

  • wearesocial.sg @wearesocialsg 239 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SLOVENIA: MOBILE STATS

    741K 37% 520K 26%

  • wearesocial.sg @wearesocialsg 240 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SLOVENIA: CONTRACT TYPE

    29% 71% 48%

  • wearesocial.sg @wearesocialsg 241 We Are Social

    SPAIN

  • wearesocial.sg @wearesocialsg 242 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SPAIN

    47,370,542

    33,870,948

    19,600,000

    55,740,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    77%

    72%

    41%

    23%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    118%

  • wearesocial.sg @wearesocialsg 243 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 SPAIN: INTERNET INDICATORS

    3H 59M 61% 1H 45M

  • wearesocial.sg @wearesocialsg 244 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 SPAIN: SOCIAL INDICATORS

    66% 1H 28M 44% 11%

  • wearesocial.sg @wearesocialsg 245 We Are Social

    SPAIN: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    93%

    87%

    57%

    54%

    29%

    26%

    57%

    48%

    14%

    23%

    4%

    9%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    TUENTI

    LINKEDIN

  • wearesocial.sg @wearesocialsg 246 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    SPAIN: SMARTPHONE USAGE

    55% 89% 80% 25%

  • wearesocial.sg @wearesocialsg 247 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SPAIN: MOBILE STATS

    25.0M 53% 15.4M 33%

  • wearesocial.sg @wearesocialsg 248 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SPAIN: CONTRACT TYPE

    33% 67% 56%

  • wearesocial.sg @wearesocialsg 249 We Are Social

    SWEDEN

  • wearesocial.sg @wearesocialsg 250 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SWEDEN

    9,119,423

    8,557,561

    5,200,000

    11,643,201

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    85%

    94%

    57%

    15%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    128%

  • wearesocial.sg @wearesocialsg 251 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 SWEDEN: INTERNET INDICATORS

    4H 10M 73% 1H 25M

  • wearesocial.sg @wearesocialsg 252 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 SWEDEN: SOCIAL INDICATORS

    80% 1H 25M 46% 11%

  • wearesocial.sg @wearesocialsg 253 We Are Social

    SWEDEN: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    85%

    79%

    40%

    28%

    26%

    19%

    54%

    45%

    10%

    9%

    12%

    4%

    ANY SOCIAL NETWORK

    FACEBOOK

    GOOGLE+

    TWITTER

    INSTAGRAM

    LINKEDIN

  • wearesocial.sg @wearesocialsg 254 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    SWEDEN: SMARTPHONE USAGE

    63% 92% 79% 33%

  • wearesocial.sg @wearesocialsg 255 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SWEDEN: MOBILE STATS

    9.2M 101% 4.4M 48%

  • wearesocial.sg @wearesocialsg 256 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SWEDEN: CONTRACT TYPE

    34% 66% 76%

  • wearesocial.sg @wearesocialsg 257 We Are Social

    SWITZERLAND

  • wearesocial.sg @wearesocialsg 258 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    SWITZERLAND

    7,996,026

    6,752,540

    3,400,000

    10,460,000

    ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

    RURAL

    FEB 2014

    74%

    84%

    43%

    26%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

    131%

  • wearesocial.sg @wearesocialsg 259 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    SWITZERLAND: SMARTPHONE USAGE

    54% 92% 81% 36%

  • wearesocial.sg @wearesocialsg 260 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    SWITZERLAND: MOBILE STATS

    3.3M 41% 2.8M 35%

  • wearesocial.sg @wearesocialsg 261 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    SWITZERLAND: CONTRACT TYPE

    38% 62% 56%

  • wearesocial.sg @wearesocialsg 262 We Are Social

    UKRAINE

  • wearesocial.sg @wearesocialsg 263 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    UKRAINE

    44,573,205

    15,115,820

    12,000,000

    59,344,000

    ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION

    RURAL

    FEB 2014

    69%

    34%

    27%

    31%

    Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU

    133%

  • wearesocial.sg @wearesocialsg 264 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    UKRAINE: SMARTPHONE USAGE

    14% 93% 85% 44%

  • wearesocial.sg @wearesocialsg 265 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    UKRAINE: MOBILE STATS

    2.5M 6% 4.1M 9%

    extrapolated VKontake data

  • wearesocial.sg @wearesocialsg 266 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    UKRAINE: CONTRACT TYPE

    92% 8% 4%

  • wearesocial.sg @wearesocialsg 267 We Are Social

    UNITED KINGDOM

  • wearesocial.sg @wearesocialsg 268 We Are Social

    UK: DATA SNAPSHOT

    63,395,574

    54,861,245

    36,000,000

    82,109,000

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE FACEBOOK USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    URBAN

    INTERNET PENETRATION

    FACEBOOK PENETRATION

    MOBILE PENETRATION

    RURAL

    FEB 2014

    80%

    87%

    57%

    20%

    130%

    Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  • wearesocial.sg @wearesocialsg 269 We Are Social

    AVERAGE TIME THAT INTERNET USERS SPEND USING THE

    INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

    MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

    TOTAL POPULATION

    AVERAGE TIME THAT MOBILE INTERNET USERS

    SPEND USING MOBILE INTERNET EACH DAY

    Sources: US Census Bureau, GlobalWebIndex

    FEB 2014 UK: INTERNET INDICATORS

    4H 06M 62% 1H 34M

  • wearesocial.sg @wearesocialsg 270 We Are Social Sources: US Census Bureau, GlobalWebIndex

    SOCIAL MEDIA PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    AVERAGE TIME SOCIAL MEDIA USERS SPEND

    ON SOCIAL MEDIA EACH DAY

    PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

    ON THEIR PHONE

    PERCENTAGE OF MOBILE USERS USING

    LOCATION-BASED SERVICES

    FEB 2014 UK: SOCIAL INDICATORS

    74% 1H 36M 45% 9%

  • wearesocial.sg @wearesocialsg 271 We Are Social

    UK: SOCIAL MEDIA USE FEB 2014

    Source: GlobalWebIndex. Figures represent percentage of internet users.

    USED IN THE PAST MONTH

    OWN AN ACCOUNT

    85%

    78%

    43%

    35%

    21%

    13%

    60%

    51%

    22%

    11%

    8%

    5%

    ANY SOCIAL NETWORK

    FACEBOOK

    TWITTER

    GOOGLE+

    LINKEDIN

    PINTEREST

  • wearesocial.sg @wearesocialsg 272 We Are Social

    SMARTPHONE PENETRATION AS A

    PERCENTAGE OF THE TOTAL POPULATION

    SMARTPHONE USERS SEARCHING FOR

    LOCAL INFORMATION VIA THEIR PHONE

    SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

    SMARTPHONE USERS WHO HAVE MADE A

    PURCHASE VIA THEIR PHONE

    FEB 2014

    Source: Googles Our Mobile Planet Report

    UK: SMARTPHONE USAGE

    62% 87% 73% 39%

  • wearesocial.sg @wearesocialsg 273 We Are Social

    NUMBER OF ACTIVE MOBILE

    BROADBAND SUBSCRIPTIONS

    MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

    ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

    MOBILE DEVICE

    PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

    FEB 2014

    Sources: US Census Bureau, ITU, Facebook

    # #

    UK: MOBILE STATS

    45.4M 72% 30.0M 47%

  • wearesocial.sg @wearesocialsg 274 We Are Social

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE POST-PAID

    PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

    ARE 3G CONNECTIONS

    Source: GSMA Intelligence

    FEB 2014

    3G

    UK: CONTRACT TYPE

    46% 54% 63%

  • wearesocial.sg @wearesocialsg 250 We Are Social

    FIND OUT MORE AT WEARESOCIAL.SG

  • wearesocial.sg @wearesocialsg 276 We Are Social

    @WEARESOCIAL

    TALKTOUS@WEARESOCIAL.NET

    +44 (0)20 3195 1700

    HTTP://WEARESOCIAL.NET

    UNITED KINGDOM

    @WEARESOCIALFR

    CONVERSATION@WEARESOCIAL.FR

    +33 (0)1 73 00 32 70

    HTTP://WEARESOCIAL.FR

    FRANCE

    @WEARESOCIALIT

    PARLACONNOI@WEARESOCIAL.IT

    +39 (0)2 3655 1868

    HTTP://WEARESOCIAL.IT

    ITALIA

    @WEARESOCIALDE

    SPRICHMITUNS@WEARESOCIAL.DE

    +49 (0)89 8099 110 20

    HTTP://WEARESOCIAL.DE

    DEUTSCHLAND

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  • wearesocial.sg @wearesocialsg 277 We Are Social

    DATA SOURCES USED IN THIS REPORT

    Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at February 2014.

    Internet user data Latest available data from InternetWorldStats.com, correct as at February 2014; usage data extrapolated from GlobalWebIndex Wave 12 (Q4 2013).

    Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at February 2014; usage data extrapolated from GlobalWebIndexs Active Usage: Social Platforms (Wave 12 Q4 2013).

    Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at February 2014; usage data extrapolated from GlobalWebIndexs Active Usage: Social Platforms (Wave 12 Q4 2013), and Googles Our Mobile Planet Report (May 2013).

  • Making Friends & Influencing People 45 We Are Social

    WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

    WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

    WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

    DIAGEO, NESTL, HEINZ, AND LVMH.

    IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

    US AT SAYHELLO@WEARESOCIAL.SG.

    FIND OUT MORE AT WEARESOCIAL.SG.

  • Making Friends & Influencing People 46 We Are Social

    WE ARE SOCIAL SINGAPORE

    SIMON KEMP, MANAGING DIRECTOR

    @WEARESOCIALSG

    SAYHELLO@WEARESOCIAL.SG

    +65 6423 1051

    HTTP://WEARESOCIAL.SG