Social, Digital and Mobile in China

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It's a general review of social, digital and mobile in China. January 2013 by we are social.

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  • 1.SOCIAL, DIGITALAND MOBILE INCHINAJANUARY 2013we are social

2. FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG 3 3. JAN2013 CHINA1,343,240,000 51%49% TOTAL POPULATION URBAN RURAL564,000,000 42%INTERNET USERSINTERNET PENETRATION 597,600,00044% USERS ON TOP SOCIAL NETWORKSOCIAL NETWORKING PENETRATION 1,104,000,000 82%MOBILE SUBSCRIBERSMOBILE PENETRATIONCOMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: US CENSUS BUREAU (JAN 2013) INTERNET: CHINA INTERNET3NETWORK INFORMATION CENTRE (JAN 2013); SOCIAL NETWORKS: TENCENT (AUG 2012) COMPARED TO OTHER SITE-REPORTED FIGURES; MOBILE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY (DEC 2012) 4. CHINASPOPULATION 4 5. CURRENT POPULATION OF CHINA:1,343,240,000SOURCE: US CENSUS BUREAU (ACCESSED JAN 2013) 5 6. IF YOU TOOK JUST 1 SECOND TOSAY HELLO TO EVERY PERSON IN CHINA, IT WOULD TAKE MORE THAN 42 YEARSTO GREET THE WHOLE COUNTRYSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 6 7. CHINAS POPULATION GREW BY6,710,000PEOPLE IN 2012 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 7 8. CHINAS POPULATION IS GROWING BY 1 PERSONEVERY 5 SECONDSSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) 8 9. 41%OF CHINAS POPULATIONIS UNDER THE AGE OF 30SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 9 10. MEDIAN AGE OFCHINAS POPULATION:36SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 10 11. PEOPLE AGED 43 MAKE UP THE LARGESTSINGLE AGE GROUP IN CHINA SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (JAN 2013) 11 12. 51%OF CHINAS POPULATION LIVES IN URBAN AREASSOURCE: CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 12 13. 18,500,000CHINESE PEOPLE WILL MOVE FROMRURAL AREAS TO LIVE IN CITIES IN 2013SOURCES: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED JAN 2013) AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 13 14. CHINAS ECONOMIC SPECTRUM1,000,000 150,000,000 US-DOLLARPEOPLE LIVINGMILLIONAIRES ON US$1 PER DAY SOURCE: BBC (NOV 2012) 14 15. THE INTERNETIN CHINA 15 16. NUMBER OF INTERNET USERS IN CHINA: 564,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 16 17. CHINA HAS THE LARGEST INTERNET POPULATION IN THE WORLDSOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND INTERNETWORLDSTATS 17 18. (! )!THERE ARE MORE INTERNET USERS IN CHINA THAN THERE ARE PEOPLE LIVING IN ALL OF WESTERN EUROPESOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012); AND THE US CENSUS BUREAU (NOV 2012) 18 19. INTERNET PENETRATION IN CHINA:42%SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 19 20. IN 2012, CHINA ADDED50,900,000 NEW INTERNET USERS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 20 21. (! THATS LIKE ADDING TWICE THE POPULATION OF AUSTRALIA)!SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 21 22. AND IS EQUAL TO ADDING 1.6NEW INTERNET USERS EVERY SECONDSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 22 23. AVERAGE TIME CHINESE NETIZENS SPEND ONLINE EACH WEEK: 21 HOURS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 23 24. 56%OF CHINESE INTERNETUSERS ARE MALESOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 24 25. 28%OF CHINESE INTERNET USERSARE FROM RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 25 26. HOWEVER, PEOPLE FROMRURAL AREAS ACCOUNTED FOR 52%OF THE GROWTH IN INTERNET USERSIN CHINA IN THE FIRST HALF OF 2012SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 26 27. THE AVERAGE CHINESEINTERNET USER IS25YEARS OLDSOURCE: TECH IN ASIA (OCT 2012) 27 28. 80%OF CHINESE INTERNET USERS AREBETWEEN THE AGES OF 10 AND 40 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 28 29. STUDENTS REPRESENT 25%OF CHINAS ONLINE POPULATIONSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 29 30. MOBILE INTERNET USERS OUTNUMBERPC-BASED INTERNET USERS IN CHINAVS420,000,000398,000,000 MOBILE INTERNET USERS! PC-BASED INTERNET USERS! SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 30 31. DEVICES THAT CHINESE NETIZENS USE TO GO ONLINE75% 71%46%MOBILESDESKTOPS LAPTOPSSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 31 32. WHERE DO CHINAS NETIZENS ACCESS THE INTERNET FROM?92% 32%22%16%HOMEOFFICECYBERCAF SCHOOLSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 32 33. NUMBER OF INTERNET USERS IN SHENZHEN: 8,000,000SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 33 34. INTERNET PENETRATION BY CHINESE CITY 77% 73%70% 66%SHENZHEN GUANGZHOUBEIJINGSHANGHAI SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 34 35. 72% OF CHINESE NETIZENS HAVEBROADBAND INTERNET ACCESSSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2012) 35 36. BROADBAND IS AVAILABLE IN 88% OF CHINAS VILLAGESSOURCE: SINA, AS CITED IN TECHINASIA (JAN 2013) 36 37. 60%OF CHINAS NEW RURAL NETIZENS ACCESS THE INTERNET VIA MOBILE DEVICESSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 37 38. TOP ONLINE ACTIVITIES IN CHINA 83%80%77% 66%66% INSTANTSEARCHONLINEBLOGS ANDONLINEMESSAGING ENGINEMUSICSOCIAL MEDIAVIDEOSSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 38 39. FASTEST GROWING ONLINE ACTIVITIES IN CHINA+33%+32% +29%+25%+24% ONLINEONLINEGROUPONLINEWEIBO &BANKING PAYMENTS BUYINGSHOPPINGMICROBLOG SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 39 40. TOP BAIDU SEARCHES IN 2012PC-BASED SEARCHESMOBILE SEARCHES1. TAOBAO 6. NBA1. NOVELS 6. BEAUTIES2. QZONE7. WEIBO2. TAOBAO 7. JOKES3. 4399.COM 8. 360BUY.COM 3. WECHAT 8. MILITARY NEWS4. YOUKU9. ROCKING THE UNIVERSE 4. NEWS 9. VOICE OF CHINA5. MARUTO 10.QVOD PLAYER5. DIAOYU ISLAND10.GANGNAM STYLESOURCE: BAIDU, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 40 41. SOCIAL MEDIAIN CHINA 41 42. THERE ARE AT LEAST 597,600,000USERS OF SOCIAL MEDIA IN CHINASOURCES: BASED ON DATA FROM TENCENT (AUG 2012) AND DATA FROM OTHER SOCIAL NETWORKS 42 43. SOCIAL MEDIA PENETRATION IN CHINA:44%SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 43 44. 91%OF CHINAS NETIZENSVISIT SOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 44 45. THE SAME STATISTICFOR THE USA IS ONLY67%SOURCE: MCKINSEY (APR 2012) 45 46. 88%OF CHINESE SOCIALMEDIA USERS ARE ACTIVE SOURCE: MCKINSEY (APR 2012) 46 47. NETIZENS IN CHINA SPEND AN AVERAGE OF46 MINUTES EACH DAY VISITINGSOCIAL MEDIA SITES SOURCE: MCKINSEY (APR 2012) 47 48. THIS SUGGESTS THAT CHINAS SOCIALMEDIA USERS SPENT A COMBINED TOTAL OF19,000,000YEARS ON SOCIAL NETWORKINGACTIVITIES IN 2012SOURCES: BASED ON DATA FROM TENCENT (AUG 2012), AND MCKINSEY (APR 2012) 48 49. JAN2013 CHINAS TOP SNS BY REGISTERED USERS QZONE712 MTENCENT WEIBO507M SINA WEIBO400 M PENGYOU 259 M RENREN172 MSOURCES: TENCENT Q3 FINANCIAL REPORT; SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM; AND RENREN.COM (NOV 2012). FIGURES FOR PENGYU REPRESENT ACTIVE USERS. 49 50. JAN2013 CHINAS SNS BY ACTIVE USERS QZONE598 M SINA WEIBO287 MTENCENT WEIBO 277 M PENGYOU259 M RENREN48 M SOURCES: TENCENT (JUN & AUG 2012); SINA (OCT 2012); RENREN 50 51. TENCENT ACCOUNTS FOR 56%OF CHINAS SOCIAL MEDIA USERS THROUGH ITSQZONE, TENCENT WEIBO, AND PENGYOU SITESSOURCE: TENCENT FINANCIAL REPORT (AUG 2012) 51 52. APR2012CHINAS FAVOURITE SOCIAL NETWORKS 44% 19% 19% 8% 7%QZONE SINARENREN TENCENT KAIXINWEIBO WEIBO SOURCE: MCKINSEY (APR 2012) 52 53. 4 IN 5OF THE TOP SOCIAL NETWORKSIN ASIA ARE FROM CHINASOURCES: BASED ON DATA FROM TENCENT; SINA; FACEBOOK AND TECHINASIA (2012) 53 54. IN CHINA, THERE ARE OVER467,750,000USERS OF INSTANT MESSAGING SERVICESSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 54 55. THESE USERS MAINTAIN MORE THAN 1,200,000,000ACTIVE INSTANT MESSAGING ACCOUNTS SOURCE: ENFODESK, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 55 56. QQS INSTANTMESSAGING PLATFORM HAS784,000,000 ACTIVE ACCOUNTS EACH MONTH SOURCE: TENCENT (NOV 2012) 56 57. IN AUGUST 2012, QQ REGISTERED 167,000,000 PEOPLE USING ITS INSTANTMESSAGING SERVICE AT THE SAME TIME SOURCE: TENCENT (AUG 2012) 57 58. UNTIL RECENTLY, BARELY38%OF CHINAS NETIZENS REVEALED THEIRREAL NAMES ON SOCIAL NETWORKING SITES SOURCE: NIELSEN (MAY 2012) 58 59. 84% OF CHINAS NETIZENS HAVE AN OPENATTITUDE TOWARDS PERSONAL PRIVACY SOURCE: NIELSEN, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 59 60. 66%OF CHINESE SOCIAL MEDIA USERS FOLLOW BRANDSSOURCE: INSITES CONSULTING (SEP 2012) 60 61. ON AVERAGE, EACH OF CHINASSOCIAL MEDIA USERS FOLLOWS8 BRANDSSOURCE: DCCI (SEP 2012) 61 62. 80%OF CHINESE NETIZENS CARE ABOUT COMMERCIAL INFORMATION ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 62 63. 43%OF CHINAS NETIZENS ARE INTERESTED IN PRODUCTSSHARED BY FRIENDS ON SOCIAL NETWORKING SITES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 63 64. 38% OF CHINAS NETIZENS REFER TO FRIENDS SNSCOMMENTS WHEN MAKING SHOPPING DECISIONS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 64 65. IN THE FIRST HALF OF 2012, THE VOLUME OFSOCIAL SHARING IN CHINA INCREASED BY 60% SOURCE: BAIDU INC, AS CITED IN CHINA INTERNET WATCH (SEP 2012) 65 66. SEP2012 SHARE OF SHARING BY SNS PLATFORM44% 12% 9% 7% QZONESINA TENCENTRENRENWEIBO WEIBO SOURCE: CHINA INTERNET WATCH (SEP 2012). FIGURES REPRESENT ACTIVITY FOR H1 2012 66 67. THE SOCIAL MEDIA PREFERENCES OFCHINAS NETIZENS BY LIFE STAGE VSSTUDENTS TEND TO USEGRADUATES TEND TOSOCIAL NETWORK SITESPREFER MICROBLOGS SOURCE: NIELSEN (MAY 2012) 67 68. USES OF DIFFERENT SOCIALMEDIA BY CHINAS NETIZENSVS MICROBLOGSSOCIAL NETWORKS LIKE WEIBO ARE USED FORARE USED FOR FINDING ANDFINDING AND SHARING INFORMATION INTERACTING WITH FRIENDS SOURCE: NIELSEN (MAY 2012) 68 69. 89%OF CHINESE NETIZENSUSE A WEIBO SERVICESOURCE: DCCI, AS CITED IN CHINA INTERNET WATCH (OCT 2012) 69 70. 97%OF SOCIAL MEDIA USERSIN CHINA ARE WEIBO USERS SOURCE: NIELSEN (MAY 2012) 70 71. ESTIMATED SIZE OF THE WEIBO MARKET IN CHINA IN 2012:US$79,820,000 SOURCE: IRESEARCH (SEP 2012) 71 72. 57%OF CHINAS WEIBO USERS ARE MALE SOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 72 73. 62% OF CHINESE WEIBOUSERS ARE MARRIEDSOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 73 74. 30% OF CHINAS WEIBO USERS HAVEMORE THAN ONE WEIBO ACCOUNT SOURCE: DCCI (SEP 2012) 74 75. OCT2012 THE DEMOGRAPHICS OF WEIBO USERS56-65:46-55: 3%6%41-45: 19-25: 9% 19%FEMALE:36-40:43% 12%MALE:57% 26-30: 31-35: 30%21%SOURCE: DCCI (SEP & OCT 2012) 75 76. COMPARING CHINAS TOP WEIBOS VSSINA TENCENTACTIVE USERS: 287 MACTIVE USERS: 277 M REGISTERED USERS: 400 MREGISTERED USERS: 507 MNETIZEN PENETRATION: 73% NETIZEN PENETRATION: 93%USER LOCATION: TIER 1 & 2 CITIES USER LOCATION: TIER 3 & 4 CITIESSOURCES: TENCENT Q3 FINANCIAL REPORT (NOV 2012); SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012); NIELSEN (MAY 2012) 76 77. SHENZHEN HAS THE HIGHEST RATE OF WEIBO PENETRATION IN CHINA, AT 59% SOURCE: SHENZHEN INTERNET DEVELOPMENT RESEARCH REPORT, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 77 78. ONLY5% OF CHINAS WEIBO USERSARE FROM RURAL REGIONSSOURCE: DCCI, AS CITED IN RESONANCE CHINA (OCT 2012) 78 79. MORE THAN 50%OF WEIBO USERS ACCESS E-COMMERCE SITES AFTERNOTICING RELEVANT INFORMATION ON WEIBOSOURCE: DCCI (SEP 2012) 79 80. WEIBOS INFLUENCE ON ONLINE SHOPPERSPURCHASE DECISIONS BY CATEGORY42% 37% 35%BOOKS, AUDIORESTAURANTS CLOTHES, SHOES AND VIDEO AND ENTERTAINMENT AND BAGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012). FASHION ICONS C/O THE NOUN PROJECT. PURSE ICON BY MATHIAS VAGNI; SHOES ICON BY JULIA SODERBERG 80 81. 86%OF TRENDING TOPICS ON WEIBO IN CHINAORIGINATE FROM OPINION LEADERS SOURCE: INTERNET RESEARCH CENTER (JUL 2012) 81 82. 94% OF SINA WEIBO USERS IN CHINAHAVE USED ITS SEARCH FUNCTION SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (AUG 2012) 82 83. 28% OF SINA WEIBO USERS USE THE SITETO SEARCH FOR BRAND INFORMATIONSOURCE: CHINA INTERNET NETWORK INFORMATION CENTER, AS CITED IN RESONANCE CHINA (AUG 2012) 83 84. GLOBAL COMPARISON: TOP 5 USERS AVERAGE NUMBER OF FOLLOWERSVS28,538,00024,280,000TWITTER SINA WEIBO SOURCES: TWITTER.COM AND WEIBO.COM (ACCESSED NOV 2012) 84 85. THERE ARE MORE THAN 230,000COMPANIES WITH A PRESENCE ON SINA WEIBO SOURCE: SINA Q3 FINANCIAL REPORT, AS CITED IN NEWS.CNAD.COM (NOV 2012) 85 86. MORE THAN25%OF FORTUNE 500 COMPANIESHAVE A SINA WEIBO PRESENCE SOURCE: DCCI (SEP 2012) 86 87. THERE ARE OVER60,000GOVERNMENT ACCOUNTS ON SINA WEIBOSOURCE: SINA GOVERNMENT WEIBO REPORT (DEC 2012) 87 88. 55% OF SINA WEIBO USERSWERE BORN IN THE 1980S SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 88 89. 61% OF SINA WEIBO USERS HOLD ABACHELORS DEGREE OR HIGHERSOURCE: DCCI (SEP 2012) 89 90. ALTHOUGH THEY ACCOUNT FOR JUST 30% OF THEPOPULATION, SINA WEIBO USERS CONSUME 54% OF THE TOTAL GOODSAND SERVICES IN CHINASOURCE: SINA WEIBO USERS REPORT (OCT 2012) 90 91. 55%OF CHINAS SINAWEIBO USERS ARE SINGLE SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 91 92. PEOPLE ACCESSING SINA WEIBOFROM COMPUTERS IN CHINA SPEND20%MORE TIME ON THE INTERNET COMPAREDTO TWITTER USERS IN THE USASOURCE: SINA WEIBO USERS REPORT (OCT 2012) 92 93. PEOPLE ACCESSING SINA WEIBOFROM MOBILE DEVICES IN CHINA SPEND35%MORE TIME ON THE INTERNET COMPAREDTO TWITTER USERS IN THE USASOURCE: SINA WEIBO USERS REPORT (OCT 2012) 93 94. 76%OF SINA WEIBO USERS ARE OPENTO ADVERTISING ON MICROBLOGS SOURCE: SINA WEIBO USERS REPORT (OCT 2012) 94 95. 72%OF SINA WEIBOS USERS ACCESSTHE SERVICE VIA MOBILE DEVICESSOURCE: SINA, AS CITED IN THE NEXT WEB (NOV 2012) 95 96. SMARTPHONE USERS WHO BROWSESOCIAL MEDIA SITES VIA THEIR PHONES: VS58%43% CHINAUNITED STATES SOURCE: MCKINSEY (APR 2012) 96 97. IN 2012, MOBILE WEIBO USERS IN CHINA INCREASED BY47%SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 97 98. MOBILE WEIBO USERSACCOUNT FOR89% OF ALL CHINESEMICROBLOG USERS SOURCE: DCCI (SEP 2012) 98 99. USERS OF TENCENTS WECHATMOBILE INSTANT MESSAGING APP:300,000,000SOURCE: TENCENT (JAN 2013) 99 100. 74% OF WECHAT USERS INCHINA ARE IN THEIR 20S SOURCE: DAMN DIGITAL (NOV 2012) 100 101. 63% OF WECHAT USERSIN CHINA ARE MALESOURCE: DAMN DIGITAL (NOV 2012) 101 102. MOBILE QQ AND WECHAT LOG OVER 700,000,000 LOCATION-BASED ACTIONS EVERY DAY IN CHINASOURCE: TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 102 103. THATS MORE THAN8,000LOCATION-BASED ACTIONSEVERY SECOND SOURCE: BASED ON DATA FROM TENCENT, AS CITED IN THE NEXT WEB (SEP 2012) 103 104. FACEBOOK USERS IN CHINA: 631,100 SOURCE: SOCIALBAKERS (JAN 2013) 104 105. CHINA RANKS 99TH ON THE LIST OFCOUNTRIES BY FACEBOOK USERS, WITHMORE USERS THAN OMAN AND ESTONIASOURCE: SOCIALBAKERS (JAN 2013) 105 106. SEP2012 FACEBOOK IN CHINA 55-64: 1%65+:45-54: 1% 4%13-17: 6% 35--44:12% 18-24:37% FEMALE:41% MALE:25-34: 59% 39%SOURCE: FACEBOOK AD MANAGER (SEP 2012) 106 107. THERE ARE MORE THAN70,000,000 USERS OF PROFESSIONALSOCIAL NETWORKS IN CHINA SOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 107 108. JAN 2013CHINAS TOP PROFESSIONAL NETWORKS12.3 M 12.3 M 12.2 M 8.0 M 5.0 M4.2 M 2.8 M2.0 M 1.1 MTIANJI DAJIERUOLIN HONGTAO RENHE BINZHI LINKEDIN USHI HENGZHI SOURCES: SOOTOO.COM AS CITED IN CHINA INTERNET WATCH (DEC 2012), SOCIALBAKERS (JAN 2013), SOCIALMEDIAWEEK (SEP 2012) 108 109. TIANJI, CHINAS TOP PROFESSIONAL SOCIALNETWORK, IS GROWING BY AN AVERAGE OF500,000 NEW USERS EVERY MONTH SOURCE: TECHINASIA (APR 2012) 109 110. CHINA RANKS 7TH IN THE LIST OF COUNTRIES WORLDWIDE BY ITSNUMBER OF LINKEDIN USERS SOURCE: SOCIALBAKERS (JAN 2013) 110 111. USERS OF PROFESSIONAL SOCIALNETWORKS IN CHINA INCREASED BY 250%IN 2012 ALONESOURCE: SOOTOO STATISTICS, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 111 112. MOBILEIN CHINA 112 113. MOBILE SUBSCRIPTIONS IN CHINA:1,104,000,000SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 113 114. CHINAS TELECOMS INDUSTRYIS THE LARGEST IN THE WORLDSOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q3 2012) 114 115. MOBILE PENETRATION IN CHINA: 82% SOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 115 116. CHINAS MOBILE MARKETINCREASED BY AN AVERAGE OF MORE THAN10,000,000 NEW SUBSCRIPTIONSEVERY MONTH IN 2012SOURCE: CHINADAILY (NOV 2012) 116 117. (! THATS MORE THAN 4 NEW SUBSCRIPTIONS EVERY SECOND)! SOURCE: BASED ON DATA CITED IN CHINADAILY (NOV 2012) 117 118. IN CHINA, PEOPLE CAN USETHEIR MOBILE PHONES TO:BUY STARBUCKS COFFEEBUY SUBWAY TICKETS$ DO THEIR BANKINGDO THEIR SHOPPING88BUY LOTTERY TICKETS SOURCE: ENOVATE 118 119. 70%OF CHINESE PEOPLE SAY THEY CANTLIVE WITHOUT THEIR MOBILE PHONESOURCE: SYNOVATE 119 120. 30% OF CHINESE MOBILE INTERNETUSERS HAVE ACCESS TO 3G SERVICESSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 120 121. NUMBER OF SMARTPHONE USERS IN CHINA:290,000,000SOURCE: IRESEARCH (OCT 2012) 121 122. SMARTPHONE PENETRATION IN CHINA: 22%SOURCES: BASED ON DATA FROM IRESEARCH (OCT 2012); AND CHINESE NATIONAL BUREAU OF STATISTICS (ACCESSED SEP 2012) 122 123. CHINA IS THE WORLDSLARGESTANDROID MARKET SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 123 124. SMARTPHONE SALES IN CHINA INCREASED BY 85%IN 2012 COMPARED TO 2011 SOURCE: INFORMA TELECOMS & MEDIA, AS CITED IN CHINA INTERNET WATCH (JAN 2013) 124 125. THERE ARE MORE THAN 122,000,000MOBILE SUBSCRIBERS IN GUANGDONG PROVINCE MORE THAN THE ENTIRE POPULATION OF MEXICOSOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC CHINA (DEC 2012) AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 125 126. 11% OF CHINAS MOBILE USERSLIVE IN GUANGDONG PROVINCESOURCE: MINISTRY OF INDUSTRY AND INFORMATION TECHNOLOGY OF THE PEOPLES REPUBLIC OF CHINA (DEC 2012) 126 127. MOBILEINTERNET 127 128. NUMBER OF MOBILEINTERNET USERS IN CHINA:420,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 128 129. (! THATS MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )!SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 129 130. MOBILE INTERNET PENETRATION IN CHINA: 31% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 130 131. MOBILE PHONES ARE THE TOPINTERNET ACCESS DEVICE IN CHINASOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 131 132. 75% OF CHINESE NETIZENS GOONLINE FROM THEIR MOBILESOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 132 133. PERCENTAGE OF NEW NETIZENS USINGMOBILE DEVICES TO ACCESS THE INTERNET VS47%60%URBAN NETIZENS RURAL NETIZENS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 133 134. IN 2012, THE NUMBER OF MOBILEINTERNET USERS IN CHINA INCREASED BY 18% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 134 135. 72%OF CHINESE MOBILE INTERNET USERS GO ONLINE AT LEAST ONCE A DAYSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 135 136. TYPES OF WEBSITE THAT CHINAS MOBILEWEB BROWSERS VISIT MOST OFTEN62% 46% 44%41%36%NEWS SEARCH ENGINE LITERATURE MICROBLOGSMUSIC SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (SEP 2012) 136 137. SEP2012 CHINESE MOBILE INTERNET USERS 50-59: 60+:2%1%40-49: 11% 0-19: 29% 30-39:24%20-29: 33% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 137 138. 58% OF CHINAS MOBILEINTERNET USERS ARE MALESOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 138 139. 27%OF CHINAS MOBILE INTERNET USERS LIVE IN RURAL AREAS SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 139 140. 62%OF CHINESE MOBILE INTERNETUSERS ARE YOUNGER THAN 30 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (NOV 2012) 140 141. IN Q3 2012 ALONE, CHINAS MOBILEINTERNET MARKET WAS WORTHUS$2,373,000,000SOURCE: IRESEARCH (NOV 2012) 141 142. ON AN ANNUALISED BASIS, CHINASMOBILE INTERNET MARKET IS WORTHMORE THAN THE ENTIRE GDP OF MONGOLIASOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND THE UNITED NATIONS, AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 142 143. THE VALUE OF CHINAS MOBILE INTERNETMARKET IS GROWING AT AN ANNUAL RATE OF 102% SOURCE: IRESEARCH (NOV 2012) 143 144. LOCATION-BASED SERVICES 144 145. CHINESE LOCATION-BASED SERVICES REACHED217,000,000 USERS IN Q2 2012 SOURCE: MNRC (OCT 2012) 145 146. VALUE OF CONSUMER LOCATION-BASED SERVICES IN CHINA IN 2012:$589,000,000 SOURCE: MNRC (OCT 2012) 146 147. TOP USES OF LOCATION- BASED SERVICES IN CHINA 33% 29%19% MAPS & CONNECT WITHACCESSLOCATIONOTHER PEOPLELOCAL DEALS SOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 147 148. WHERE CHINESE NETIZENSUSE LOCATION-BASED SERVICES30% 26%19%ON THE ON PUBLIC ATSTREET TRANSPORTHOMESOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 148 149. 15% OF CHINAS LBS USERS ACCESS THESESERVICES FOR E-COMMERCE PURPOSESSOURCE: IIMEDIA RESEARCH, AS CITED IN CYZONE (AUG 2012) 149 150. E-COMMERCEIN CHINA 150 151. NUMBER OF ONLINE SHOPPERSIN CHINA IN JUNE 2012:242,000,000SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 151 152. CHINA HAS THE LARGEST NUMBEROF ONLINE SHOPPERS IN THE WORLDSOURCE: BOSTON CONSULTING GROUP, AS CITED IN SCMP (APR 2012) 152 153. 43%OF CHINAS NETIZENSPARTICIPATE IN ONLINE SHOPPINGSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 153 154. INCREASE IN THE NUMBER OFONLINE SHOPPERS IN CHINA IN 2012: 25% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 154 155. CHINAS ONLINE SHOPPERS IN CONTEXT 75 M2X 6X75 MILLION MORE ONLINEDOUBLE THE NUMBER OF SIX TIMES THE NUMBER OFSHOPPERS THAN THE USAONLINE SHOPPERS IN JAPAN ONLINE SHOPPERS IN THE UKSOURCES: BOSTON CONSULTING GROUP; AND FORRESTER RESEARCH, AS CITED IN MASHABLE (APR 2012) 155 156. AROUND 90%OF CHINAS NETIZENS EARNLESS THAN US$27 PER DAY SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 156 157. IN CHINA, THERE ARE5,000,000 ONLINE SHOPPERSAGED OVER 50SOURCE: ALIBABA, AS CITED BY IFENG (DEC 2012) 157 158. IN 2012, THE NUMBER OF USERS OF GROUP BUYING IN CHINA REACHED83,270,000SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 158 159. (! THATS MORE THAN THE ENTIRE POPULATION OF GERMANY)! SOURCE: WIKIPEDIA (ACCESSED JAN 2013) 159 160. TOTAL TRANSACTION VALUE OFE-COMMERCE IN CHINA IN Q3 2012:US$319,000,000,000SOURCE: IRESEARCH (NOV 2012) 160 161. THAT EQUATES TO MORE THAN US$40,000IN E-COMMERCE TRANSACTIONS IN CHINA EVERY SECONDSOURCE: BASED ON DATA FROM IRESEARCH (NOV 2012) 161 162. ANNUAL GROWTH OFE-COMMERCE IN CHINA: 22% SOURCE: IRESEARCH (NOV 2012) 162 163. THE VALUE OF E-COMMERCEIN CHINA EQUATES TO 15% OF THE COUNTRYS GDPSOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 163 164. ON AN ANNUALISED BASIS,E-COMMERCE TRANSACTIONSIN CHINA ARE WORTH MORETHAN THE ENTIRE GDP OF MEXICO SOURCES: BASED ON DATA FROM IRESEARCH (NOV 2012), AND GDP DATA FROM THE UNITED NATIONS AS CITED IN WIKIPEDIA (ACCESSED JAN 2013) 164 165. ONLINE SHOPPING ACCOUNTS FOR14%OF CHINAS E-COMMERCETRANSACTION VALUESOURCE: IRESEARCH (NOV 2012) 165 166. TAOBAO, CHINAS BIGGESTC2C SITE, GENERATES 50,000 SALES PER MINUTESOURCE: BOSTON CONSUTING GROUP (MAY 2012) 166 167. THE TOTAL VALUE OF TRANSACTIONS ON TABAO IN 2012 EXCEEDED1,000,000,000,000 ( THATS ABOUT 160 BILLION US DOLLARS )SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 167 168. 59%OF SHOPPERS ON TABAO ARE AGED BETWEEN 25 AND 35 SOURCE: ALIBABA GROUP, AS CITED IN CHINA INTERNET WATCH (DEC 2012) 168 169. TOTAL VALUE OF TRANSACTIONS ON TAOBAO ANDTMALL ON BACHELORS DAY (NOVEMBER 11) 2012: $5,190,000,000SOURCE: PEOPLES DAILY (NOV 2012) 169 170. THAT EQUATES TOUS$60,000EVERY SECOND SOURCE: BASED ON DATA FROM SINA FINANCE (NOV 2012) 170 171. NUMBER OF UNIQUE VISITORS TO TMALL AND TAOBAO ON BACHELORS DAY 2012: 213,000,000SOURCE: PEOPLES DAILY (NOV 2012) 171 172. 1 IN 6PEOPLE IN CHINA VISITED TMALLOR TABAO ON BACHELORS DAY 2012SOURCES: BASED ON DATA FROM THE PEOPLES DAILY (NOV 2012), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 172 173. 10,000,000 UNIQUE VISITORS WENT TO TMALL IN THE FIRSTSECOND OF ITS BACHELORS DAY SHOPPING FESTIVAL SOURCE: PEOPLES DAILY (NOV 2012) 173 174. GROWTH IN 2012 BACHELORS DAYE-COMMERCE SALES COMPARED TO 2011 +242% +204% TMALLTAOBAOSOURCE: TECH SINA (NOV 2012) 174 175. 17% OF SHOPPERSACCOUNT FOR 47%OF E-COMMERCESALES IN CHINASOURCE: NIELSEN (MAY 2012) 175 176. 78%OF THESE GOLDEN SHOPPERS USEBOTH SOCIAL NETWORKS AND WEIBO SOURCE: NIELSEN (MAY 2012) 176 177. M-COMMERCEIN CHINA 177 178. M-COMMERCE USERS IN CHINA AT END 2012: 146,000,000SOURCE: IIMEDIA RESEARCH (APR 2012) 178 179. CHINAS MOBILE SHOPPINGCOMMUNITY GREW BY 136%IN 2012SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 179 180. 59%OF CHINAS SMARTPHONE OWNERS HAVE USED THEIR DEVICES TO SHOP ONLINE SOURCE: OUR MOBILE PLANET (OCT 2012) 180 181. 44%OF CHINAS M-COMMERCE USERS ARE FEMALESOURCE: IIMEDIA RESEARCH (APR 2012) 181 182. IN 2012, USERS OF MOBILE GROUP BUYING, MOBILEPAYMENT AND MOBILE BANKING INCREASED BY OVER 80% SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 182 183. 60,000,000 PEOPLE IN CHINA MAKEUSE OF MOBILE TRANSACTIONS SOURCE: SINA NEWS (SEP 2012) 183 184. AVERAGE VALUE OF MOBILE TRANSACTIONSIN CHINA PER USER, PER MONTH: US$13 SOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 184 185. THE AVERAGE TOTAL MONTHLY VALUE OFMOBILE TRANSACTIONS IN CHINA EXCEEDSUS$800,000,000 SOURCE: SINA NEWS (SEP 2012) 185 186. THATS MORE THANUS$300WORTH OF MOBILETRANSACTIONS EVERY SECONDSOURCE: BASED ON DATA FROM SINA NEWS (SEP 2012) 186 187. ONLINEENTERTAINMENT187 188. UNIQUE VIEWERS OF ONLINE VIDEO IN CHINA:350,000,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 188 189. (! THATS MORE THAN THE ENTIRE POPULATION OF THE UNITED STATES )! SOURCES: BASED ON DATA FROM CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) AND THE US CENSUS BUREAU (JAN 2013) 189 190. CHINESE WEB USERS SPENT OVER4,100,000,000COLLECTIVE HOURS STREAMINGWEB VIDEOS IN AUGUST 2012 ALONE SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 190 191. THAT EQUATES TO MORE THAN5,600,000YEARS OF HUMAN TIME SPENT WATCHINGONLINE VIDEO IN CHINA EVERY YEAR SOURCE: BASED ON DATA FROM COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 191 192. YOUKU AND TUDOU ATTRACT MORE THAN 475,000,000 UNIQUE VISITORS EACH MONTH SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 192 193. UNIQUE VISITORS TO CHINASONLINE VIDEO PLATFORMS475,000,000275,500,000YOUKU & TUDOUTENCENT VIDEO SOURCE: SITE-REPORTED DATA, AS CITED IN CHINASCOPE FINANCIAL (SEP 2012) 193 194. VALUE OF CHINAS ONLINEVIDEO MARKET IN Q3 2012US$430,000,000SOURCE: IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 194 195. THIS SUGGESTS THAT CHINAS ONLINE VIDEOMARKET IN 2013 WILL BE WORTH MORE THANUS$1,000,000,000 SOURCE: BASED ON DATA FROM IRESEARCH, AS CITED IN CHINA INTERNET WATCH (NOV 2012) 195 196. ANNUAL GROWTH IN AVERAGEAD SPEND ON YOUKU IN Q3 2012: 70% SOURCE: YOUKU Q3 FINANCIAL REPORT (NOV 2012) 196 197. HOURS SPENT ON ONLINEVIDEO PLATFORMS IN CHINA 698 M 569 M474 M 406 M 291 MYOUKU IQIYIV.QQ TV.SOHU TUDOU(YOUKU TUDOU) (BAIDU) (TENCENT) (SOHU)(YOUKU TUDOU) SOURCE: COMSCORE, AS CITED IN YAHOO! SINGAPORE (AUG 2012) 197 198. IN 2012, OVER 130,000,000PEOPLE IN CHINA WATCHED ONLINEVIDEOS ON THEIR MOBILE PHONESSOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 198 199. 60%OF CHINESE INTERNET USERSHAVE PLAYED ONLINE GAMES SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 199 200. CHINESE CONSUMERS BOUGHT 4,000,000SMART TVS IN Q2 2012 SOURCE: NPD DISPLAY SEARCH (Q2 2012) 200 201. 40%OF TELEVISIONS SOLD IN CHINA IN Q2 2012 WERE SMART TVS SOURCE: NPD DISPLAY SEARCH (Q2 2012) 201 202. CHINESE CONSUMERS BUY THE MOSTSMART TVS IN THE WORLD, BUYING 4TIMES AS MANY AS JAPANESE CONSUMERSSOURCE: NPD DISPLAY SEARCH (Q2 2012) 202 203. E-FINANCEIN CHINA203 204. USERS OF ONLINE BANKING IN CHINA:221,480,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 204 205. (! THATS MORE THAN THE TOTALPOPULATION OF BRAZIL)! SOURCES: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013), AND THE US CENSUS BUREAU (ACCESSED JAN 2013) 205 206. IN 2012, USERS OFONLINE BANKING IN CHINA INCREASED BY 33%SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JUL 2012) 206 207. PEOPLE USING ONLINEPAYMENTS IN CHINA:220,650,000 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 207 208. ONLINE PAYMENTSIN CHINA GREW BY 32%IN 2012 SOURCE: CHINA INTERNET NETWORK INFORMATION CENTRE (JAN 2013) 208 209. 877687629361937 39273093987230292 8723 98787234587623459 7 254427 292032927292836233487634589456098459873 4782762829273524127623 7623674534862763576234 62348723476234 90834509234098238 85720389745897623495887560349809823940 762 394857298264359873645623458724368395869087345098732453458763847652347 62345987458973549 984908034998324090450856987345698723892090923409823498234 34 2 347867655476438962349234762349723847623547346598734059873245974560982837 3 9 3495873245213489623097245908762349762 56703495872387230 2340984508973458762358 8620 23782872379724973697426982349769486134978623948623947 349861234987634978623498623947623 92479874184862763534 8612409723498612 4876398729812398243783 074783476438748763 8756 0349809823940857297623645234765888 987364562345872435 5 09839485729826435 7623459874589735496839 4560984598734587445698723458763847652344982 7623495876234 05897234508569873 76438 93892090923409823 34059823478676554 762845098732457623478678635473465987 2134897324597456098283 3850956703495872 38723093495873245 9874589735496839586 0902 48034998324GET9MORE #SDMW9REPORTS84765WEARESOCIAL.SG234982349 6234556 8723458763 AT 23472349587 62340 58972345085698734 67655 4764389389209092340986 35473 46598734059823478 7324597456098283762349 98732457623478678872309349587324521348923458 49983240902943850956703495872358972 345085698734569874560982837628974 58976234958762340 354734659873405982342452134897324597 3450987324576234786786 47354968395869087 703495872387230932347623459874589 83240902943850956209 210. 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