social developers london - facebook f8 and twitter developer comparison
DESCRIPTION
101 level presentation given at @socdevlon centred on key differences between Twitter and Facebook, and opinion on where to place your bets working on development of appsTRANSCRIPT
Comparing Twitter with Facebook from a developer perspective
Angus FoxCo-Chair Social Developers London
@nuxnix
This talk draws on information fromdevelopers.facebook.com and dev.twitter.com but is in no way
endorsed by Twitter Corporation or Facebook Corporation #justsaying
TopicsThe first places to start are at dev.twitter.com and developers.facebook.com
High level differences between
Twitter and Facebook
Innovations announced at
F8
Recent Innovations from Twitter
Developer Programs Compared
FbStart Things to consider
Questions / Discussion
Zendesk ticket giveaway
High level differences between Twitter and FacebookA quick baseline, you know this already, right?
They are different – Lifespan of content(Source: http://www.visualscope.com/twitfb.html )
92% of all activity and engagement with Tweets happens within the first hour of the post being made.
Facebook status updates, and interaction can go on for hours, and even days.
They are different – detached vs connected (Source: http://www.visualscope.com/twitfb.html )
Twitter allows people to follow important topics, people, & conversations that are relevant or interesting to them.
People make connections on Facebook with friends, family members, and other people that they care to keep in touch with.
They are different – Timely versus timelessness!(Source: http://www.visualscope.com/twitfb.html )
Information on Twitter is always here and now, important and relevant, and constantly changing
Content on Facebook is more timeless
They are different – in developer engagement!Note. Opinion. Not stated company strategies
Strategy to cherry pick monetization opportunities and make them part of the core platform if they work scorched earth style – e.g. Twitter Music
Strategy to strengthen the site's app development platform, for third parties, modeled around three core pillars: build, grow and monetize
Innovations announced at F8developers.facebook.com/
The new Facebook login
Why Anonymous?
Reduction of friction
One login, one experience
Seamless upgrade
More detail on Facebook Login
New Facebook Login experience gives people more control over the information they share with apps.
Facebook Login available to all new apps existing apps have a full year to upgrade (April 30,
2015). Facebook Login is a fast and convenient way for
people to sign into their favourite apps without having to remember another password.
In 2013, Login was updated to clarify when an app is requesting permission to share back to Facebook. This change contributed to a 10% increase in Login
conversion rates over the past year.
A more stable platform with Versioning and Graph API 2.0
API Versioning and a two-year stability guarantee for core products such as Login, Sharing, Requests, SDKs and frequently used Graph API endpoints. If any changes to these products, previous version supported for at least two
years. Versioning also gives you control over how you upgrade different instances of
your app to use the latest platform features. Important new elements of Graph API 2.0 include:
App-scoped user IDs to better protect people's information People who have already logged into your app will still retain their original user
ID. If you operate multiple apps, the Business Mapping API lets you map the same
person's ID between them Test Apps
An easy way to create and manage apps for use in testing, development and staging, test apps also serve as a central place to manage people's roles across all of your apps.
Social Context API A simple way to surface a person's friends' activity alongside your content.
Tagged Places API An easy way to build experiences using the places where a person has been
tagged. Tagging and Inviting APIs
New APIs to help you build interfaces for tagging friends in stories and inviting friends to your app.
Several rarely used API endpoints are going away visit changelog for details.
Applinks
Parse, Build powerful mobile apps faster
Create beautiful apps
Forget server maintenance and complex infrastructure. Instantly add push notifications, data storage, social integration, and more with the Parse SDKs.
Parse..
One backend to rule them all
Native SDKs make it easy to create beautiful and powerful apps for all of your favorite devices. From desktop to mobile apps, Parse has an SDK for everyone.
Powerful user management for your app
Connect your users via traditional logins or third party social networks with just a few lines of code.
We take care of linking accounts across networks, resetting passwords, and keeping everything safe and secure.
Making it faster, easier, and cheaper to develop cross-platform apps
Improved stability and Graph API 2.0: Facebook Login Anonymous Login App Links: New Parse Pricing: We've made Parse pricing cheaper,
simpler, and more predictable. Parse Local Datastore: Parse now makes it easier than
ever to build apps that work without connectivity. Parse Growth Analytics: Parse Analytics now has
powerful dashboards for understanding your app's growth and user retention metrics.
New Facebook SDKs: Updated SDKs for iOS, Android, and JavaScript and a new PHP SDK.
Recent Innovations from Twitterdev.twitter.com
Player Card
Video clips and audio streams have a special place on the Twitter platform thanks to the Player Card. By implementing a few meta tags on your website and following the Twitter Rules of the Road, you can bring your rich media to your followers and millions of other users across the globe.
https://github.com/twitterdev/cards
Implementing Sign in with Twitter
Sign in with Twitter https://blog.twitter.c
om/2014/bootstrapping-sign-in-with-twitter
Bootstrapping code examples in Ruby and Python
Things to consider
Things to considerJust my opinion, you understand, I am not an insider at either place
F8 announcements are pretty Seismic
Monetisation at the heart
Inclusive to all developers
Platform tools Parse
And FbStart!
Twitter doesn’t hold a developer event of scale
Not really about monetisation
Certified Program
Simple tools Cards Examples
Facebook expands FbStart programhttps://developers.facebook.com/products/fb-start/
Bootstrap - Open to any developer with public iOS or Android apps.
A free package of tools and services worth up to $5,000, including: Facebook Start to Success Program Parse credit Adobe Creative Cloud Appurify testing suite Desk.com customer care tool Hootsuite social media monitoring tool Proto.io prototyping tool UserTesting UX research tool Transifex localization platform Workable recruitment tool
We'll also include promotional Facebook ad credit for new spenders.
Accelerate Track A free package of tools and services worth up to $30,000, including:
Thank you, Questions / DiscussionPresentations are available from Slideshare
Slides
http://www.slideshare.net/nuxnix
25 Free Tickets to The Art of Customer Satisfaction - London!RIBA, 66 PORTLAND PLACE, LONDON, UK