social design - making it a better cat and mouse game - #socialbydesign

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Social Design To make it a better cat and mouse game June 2012 – Rick Mans – Social Media Lead

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Social Design To make it a better cat and mouse game

June 2012 – Rick Mans – Social Media Lead

Rick Mans

Capgemini

@rickmansslideshare.net/rickmansdontmindrick.com

We seem to be excited about great customer service

70% of all complaints on social media is because of a 'double

failure'

57% has to switch from web to phone

59% moderate to high effort to solve their issue

59% being transferred

62% have to repeatedly contact the company to solve

the issue

79% of consumers have passed on a negative experience

82% will stop doing business with a company because of a

negative experience

Loyalty Prevention Department

A cat and mouse game

Consumers are not the mice

f-commerce

f-commerceFa

il

What the audience is doing

Your offer

Best practices?

PaParticipation

DaData

TrTrust

ShShareable

Social Design Elements

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

PaParticipation

DaData

TrTrust

ShShareable

CoConnectivity

IdIdentity

Rick Mans

Capgemini

@rickmansslideshare.net/rickmansdontmindrick.com