social & cultural trends united states history chapter 14 prentice hall

11
SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

Upload: francis-turner

Post on 01-Jan-2016

216 views

Category:

Documents


3 download

TRANSCRIPT

Page 1: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

SOCIAL & CULTURAL TRENDS

UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

Page 2: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

THE GILDED AGE

• Mark Twain’s book “the Gilded Age” depicted American society as “gilded” or having a rotten core covered with gold paint.

• Most people were not this cynical about America, still the last decades of the 19th century are referred to as the “Gilded Age.”

Page 3: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

VOCABULARY

GILDED AGE

CONSPICOUS CONSUMERISM

MASS CULTURE

JOSEPH PULITZER

WILLIAM RANDOLPH HEARST

TECHNOLOGY AND INDUSTRIAL GROWTH

Page 4: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

AMERICA BECOMES CONSUMERS

• America’s workers began working for wages rather for themselves on farms.

• Cash became more plentiful and at the same time prices began to drop.

Page 5: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

CONSPICIOUS CONSUMERISM

• As people began to earn more money and prices continued to drop a new culture developed called conspicuous consumerism.

• People wanted and bought the many new products on the market.

• All but the very poorest working-class were able to do and buy more.

Page 6: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

ADVERSTING ATTRACTS CUSTOMERS

• Rowland H. Macy opened what he called a department store in NYC in 1858. It became the largest store in America.

• Using sale methods like widespread advertising, they offered a variety of goods organized into departments and high-quality items offered at low prices.

• Soon competitors grew with Jordan Marsh in Boston; Marshall Field in Chicago; Wannamaker’s in Philadelphia.

• Department stores pioneered new marketing and sales techniques, and developed trademarks and distinctive logos.

Page 7: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL
Page 8: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

HIGHER STANDARDS OF LIVING

• People began to equate success with the amount they could purchase.

• All levels of working class rushed to modernized their homes & clothing styles.

• Cost of living decreased because manufactured products and new technology cost less.

• Better sanitation and medical care contributed to longer life expectancies.

Page 9: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

THE VICTORIAN AGE

• The end of the 19th century is often called the VICTORIAN AGE, after the queen of England.

• The rich became richer than ever before and the middle-class tried to imitate them.

• Factory-produced clothing and food gave homemakers a break, but expectations of cleanliness and more complicated meals meant more time on those tasks.

• Luxuries like indoor plumbing became a became popular.

Page 10: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

MASS CULTURE

• One effect of the spread of transportation and communication is that Americans all across the country began to look more and more alike.

• Household gadgets, toys, food preferences were often the same. This is known as mass culture.

Page 11: SOCIAL & CULTURAL TRENDS UNITED STATES HISTORY CHAPTER 14 PRENTICE HALL

NEWSPAPERS CIRCULATE FAR & WIDE

• Between 1870 & 1900, the number of newspapers increased from about 600 to more than 1,600.

• Joseph Pulitzer, stated a morning paper called The World in the 1880s. Success eventually led him to start an evening paper called The Evening World.

• Pulitzer believed the job of a newspaper was to inform people and to stir up controversy.

• William Randolph Heart, with his Morning Journal soon became a first competitor.