social content - content strategy 101 #sfcs
DESCRIPTION
Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.TRANSCRIPT
Content Strategy 101Social Content / Marketing
Sales
Facebook Fans
Hi.
Megan Conley (@megconley)CEO & Founder
SolutionsSales
Facebook Fans
Social Content
Social media is a car
Content is the gas
A Symbiotic Relationship
Social Content Is A JourneyContent is not the end.
It’s the beginning.
Creating with Intention Your content is a catalyst – for what?
Walk a Mile in Your Audiences’ ShoesAsk yourself: What’s important
to the brand? What’s important
to my audience?
Is my content: Easy to share? Easy to
consume? Valuable? Engaging?
Variety – The Spice of Content LifeVisual Graphics
Interactive MediaSharable Graphics
Infographics
Know Your Distribution ChannelsPeople (Relationships, B2C)• Information sharing; blogs, articles, news• Rich media; images, videos, presentations
Perceptions (Information, B2B / B2C)• Information sharing; text focus• Limited media (images, video, etc)
Pimping (Professional Connections, B2B)• Information sharing; blogs, articles, news• Limited media (images, video, etc)
Passions (Interests & Hobbies, B2C)• Information sharing; blogs, articles, news, forums• Rich media; images, videos, presentations
Pinning (Interests & Hobbies, B2C)• Highly visual – images, sharable graphics, infographics,
video
Create content that comes alive
Socialize Yourself
@megconley | @socltribe
www.social-tribe.com