social connections ix, stuttgart are you approaching connections adoption like holding a ball...
TRANSCRIPT
Are you approaching adoption like holding a
ball under water?Peter Bjellerup,Digital and Social Engagement SWAT,
IBM Analytics
@thesocialswede
Change Management
The difference betweenmaking it possible
andmaking it happen
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If you try to change habits by force,what happens when that force disappears?
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Motivation
The key to lasting change
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Who will change first?What will make them change?
JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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Are motivation factors the same along the curve?
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Are motivation factors the same along the curve?
Easier challenge =less need for persuasion
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M2E2ME = Adoption
Motivate Management
Easy
Embed
Motivate Employees
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Motivating Management is about helping them realise what’s in it for them:
Agility
Resilience
Efficiency
Effectiveness
Inspiration and Innovation
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Executives are key to change
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Endorse
Engage
Embed
…but need your support
Endorse
Engage
Embed
@thesocialswede
Easy gets you started,Embed gets you to the finishing line
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Easy
Embed
While Easy is about ease of use, support and training…
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Easy
Embed
…Embed is about integration and changing the definition of ”work”
Easy
Embed
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Motivating Employees is about helping them realise what’s in it for them:
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Agility
Resilience
Efficiency
Effectiveness
Inspiration and Innovation
Tell• Internal marketing campaign
• Motivational training
Show• Highly visible executive endorsement and
engagement
• Role model publishing
Prove• Visible executive recognition (formal/informal)
• Personal analytics and/or gamification
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Iterative rollouts to consecutive target audiences,combined with continuous attention and improvement,but availability for all from day One
Management Motivation, support and engagementChampion and Community Manager Support
Ease of use, process integration, systems integrationSuccess stories and Role models
Communications: Boosters, New capabilities, Results and milestonesIdentification and evaluation of target audiences
Programme management and Transformation team development/management
Itera
tive
rollo
uts t
ota
rget
aud
ienc
es
@thesocialswede
Download the white papers at:• http://ibm.co/1PcKqea and http://ibm.co/1kj5sMI
See me at:• [email protected] • www.thesocialswede.com• Twitter @thesocialswede• LinkedIn: http://linkd.in/1GkNsLJ
@thesocialswede
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