Social  Company  An  inevitable  change  

a  presenta6on  by:  Widi  Hartono  

:  widihart   :  w1d1_h  

Source:  h?p://www.thomascrampton.com,  ADMA  yearbook,  and  other    

Indonesia  is  the  2nd  biggest  user  of  facebook  on  earth.  Social  networking  site  has  87%  reach  in  Indonesia.  

Welcome  to  the  4  largest  na6on  in  Asia,  are  we  ci6zen,  PR,  or  foreigner?  

commerce  

Is  our  company  ready?  

Indonesia’s  mobile  penetra6on  is  90%,    with  over  30  million  (and  growing),  are  internet  users.  80%  mobile  phone  on  the  market  are  internet-­‐able.  

Company  

Consumer  

1st  Strategy:  ShiX  Point  of  View  

We’re  no  longer  lead  the  consumers,  the  consumers  lead  us    

Consumer  trust  their  network,  not  our  marke6ng  

The  masses  gain  more  power  

Consumer  like  to  talk  

Consumer  can  iden6fy  their  original  voice  in  the  network  

2nd  Strategy:  Iden6fica6on  

How  many  “na6onali6es”  work  in  our  company?  

3rd  Strategy:  Innovate  

 Knowledge?  Skills?  Support?  Involvement?  Network?  Ac6ve-­‐ness?  Like-­‐able-­‐ness?  

How  social  is  our  company?  

Ac6on  Plan  #1:  Involve  In  our  company,  who  is  the  best  person  to  talk  to  our  consumer?  How  can  they  influence  the  consumer?  

Ac6on  Plan  #2:  Re-­‐organize  

Everybody  can  be  marketer,  PR,  CSR  agent,  or  any  other  channel  for  the  company  to  communicate  with  consumer  

Ac6on  Plan  #3:  Be  crea6ve  

i-­‐commerce?   groupies?   sales  driver?  

Are  we  producer,  or  consumer?  When  there  is  a  na6on  without  borders,    

we  should  prepare  for  a  company  without  walls.  

a  presenta6on  by:  Widi  Hartono  

:  widihart   :  w1d1_h