social commerce & the new ways for e-commerce
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Social Commerce & the new ways for E-Commerce
Nicola Junior Vitto - @njvitto @blomming2 April 2012 - Digital Magics - Milan, Italy
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Market forecastBooz&Co estimates: US$30 BLN 2015
CAGR 2011-2015: +56%
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ZMOT
More info on: http://www.zeromomentoftruth.com/
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Facebook Commerce
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Facebook Commerce
Almost 40% of small businesses that sell on Facebook say it is their sole sales channel
More info on: http://www.emarketer.com/Article.aspx?R=1008936&ecid=a6506033675d47f881651943c21c5ed4
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F-Commerce: 2 Strategies
Social Media on E-Commerce platforms
E-Commerce on Social Media platforms
Helping people connect where they buy Helping people buy where they connect
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Facebook Commerce - Experience
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Facebook Commerce - Experience
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Facebook Commerce - Experience
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Facebook Commerce - Brands
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Facebook Commerce - Pampers
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Facebook Commerce
Amazon experience
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Facebook Commerce
Between the end of 2010 and the end of 2011, Internet Retailer Top 200 retailers
saw a 203% increase in traffic from Facebook to their sites.
(source: Facebook)
More info on: https://www.facebook.com/commerce
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Social Commerce
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Social Commerce
Social Commerce is all about people and their social power
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Social Sharing
62% of online shoppers have read product-related comments
from their friends on Facebook
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
The #1 value to shoppers in reading social sharing is that it “helps them discover a product they might want to buy”.
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Social Sharing
75% of shoppers who read social sharing comments have clicked on the product link
in their friends’ Facebook posts, taking them to the product page on a retailer’s website
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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Social Sharing
53% of the shoppers who have clicked through to the retailer’s site have made a purchase.
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
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Social Sharing
More info on: http://www.sociablelabs.com/blog/bid/121436/Social-Impact-Study-2012-Influence-of-Social-Sharing-on-Consumer-Purchase
81% of consumers who purchase products they learn about through social sharing are valuable social sharers themselves, thus creating a cycle of sharing and buying.
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Social Sharing
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Rating & Reviews
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Recommendations & Referrals
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Forums & Communities
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Social Shopping
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Group Buy
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Purchase sharing
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Recommendation & Taste APIs
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Mobile Commerce
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Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Mobile Commerce
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
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Mobile Commerce - Forecast
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
Global Internet users will double in the next few years and most will be mobile
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Mobile Commerce - Case History
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
Vente Privee 15M registered users
45M visitors / month (6,7M from iPhone)
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Mobile Commerce - Case History
More info on: http://www.businessinsider.com/the-future-of-mobile-deck-2012-3
Vente Privee 145k downloads on Android /
1,6M downloads on iOS16% of total revenues are from mobile
iPhone sales peak: 7-9 AM
iPad sales peak: 9-10 PM
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Social CommerceExperiences
for (some) Retailers
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Is F-Commerce good for everyone?
"We just didn’t get the return on investment we needed from the Facebook market, so
we shut it down pretty quickly” - Ashley Sheetz, Gamestop VP Marketing
Some brands opened and then shutted down a Facebook shop during 2011
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
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Is F-Commerce good for everyone?
More info on: http://articles.businessinsider.com/2012-02-19/tech/31076370_1_zynga-facebook-market-e-commerce
“It sounds like the big problem is that companies were just replicating what they had on their websites inside of
Facebook”
“There's still a chance someone will figure out a way to make an e-commerce experience that works in
Facebook by tailoring it to Facebook's strengths”
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Social Audience of retailers
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
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Retailers: F-Commerce Integration
More info on: http://socialcommercetoday.com/does-social-commerce-work-fact-or-fiction-infographic/
Do you remember the 2 Strategies?
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Creatinga Shopon Blommingyou can immediately sell...
On your Blomming pages
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Creatinga Shopon Blommingyou can immediately sell...
On websites and/or blogs
On your Blomming pages
martedì 3 aprile 12
Creatinga Shopon Blommingyou can immediately sell...
On websites and/or blogs
On your Facebook page
On your Blomming pages
martedì 3 aprile 12
Creatinga Shopon Blommingyou can immediately sell...
On websites and/or blogs
On your Facebook page
On Blomming’s Storefront
On your Blomming pages
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API
On other sitesand mobiledevices
Creatinga Shopon Blommingyou can immediately sell...
On websites and/or blogs
On your Facebook page
On Blomming’s Storefront
On your Blomming pages
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User case (actual)
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Thanks!
Blomming.comCompany.Blomming.comMagazine.Blomming.com
Help.Blomming.com Twitter.com/Blomming
Facebook.com/Blomming
[email protected] FB & Twitter as: njvitto
martedì 3 aprile 12