social commerce

Social CommerceThe new face of e-commerce

An Enterprise Web Solutions Company

NVISH SOLUTIONS INC. © 2011 All rights reserved Website: www.nvish.com │ E-Mail: [email protected] Slide 2

Agenda

Introduction

Why Social Commerce?

Benefits

Future Trends

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mailto:[email protected]


Social Commerce

Social commerce mirrors a perfect bonding between e-commerce and social

media which involves leveraging social media and social interactions to help

promote the buying and selling of products and services online.




Why Social Commerce?

“If I had to guess, Social commerce is the next to blow up.”“Social makes any web application an order of magnitude more engaging

than anything else.” - Mark Zuckerberg

Predicted 30 million revenue for social commerce market in 2015

67% spend more online after recommendations

90% of purchases are subject to social influence

Gartner says companies will generate 50 percent of web sales via their social presence and mobile applications by 2015

Booz Allen forecasts that social commerce opportunity will be worth $30 billion by 2015, a 600% increase from the current $5 billion opportunity in 2011

Source: Booz & co, Wire magazine and Bazaar voice




Social Commerce Dimensions

Rating & Reviews

Social Shopping

Recommendations & Referrals

Forums & Communities

Social Media Optimization

Social Ads

Source: Paul adderson, syzygy group




Benefits

Visibility to wider spectators

Cost effective deals & innovative campaigns

Targeting much specifically

Actively engaging with customers 24*7

Increase onsite conversations

Significant contribution to the bottom line

Three key benefits delivered by Social Commerce in below categories:-

Social Media Monetization

Business Model Innovation

E-commerce Optimization

Gener

al Be

nefit

s




Levels of Social Commerce

Social selling is helping brands take their online activity to new levels and

allows new and innovative ways to interact with customers. Four levels of

social commerce are :-Simple Post

Using social m

edia platform

s

Product Reviews

Purpose to share and provide know

ledge about products &

services

ConversationSharing real dialogues through forum

s online

Society of RelationshipsBuilt on the fusion of social m

edia and com

merce together




Impact on Business

E-commerce is getting a lot more interactive and mutual using social media

platforms . The social graph becomes a meaningful influence in driving

transactions. Businesses can use social commerce for:

Sales optimization

Customer acquisition

Customer loyalty/ Retention

Customer insights

Public relations

Improve ROI




Future Trends

Social Media Monitoring -A

strategy designed to engage

the customers in mutual

beneficial relationships. It is

supported by social

technology, business rules ,

workflow and process

Mobile Social Commerce-

Fusion of mobile and social

commerce, it is about creating

an opportunity to leverage

the benefits of purchase on

move through social influence



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