social class and consumer behabior

Author- Younus Miraj Shanto-Mariam University of Creative & Technology UTTARA-DHAKA

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Page 1: SOCIAL CLASS AND CONSUMER BEHABIOR

Author- Younus MirajShanto-Mariam University of Creative & Technology

UTTARA-DHAKA

SOCIAL CLASS &

CONSUMER BEHABIOR

WHAT IS SOCIAL CLASS?

Page 4: SOCIAL CLASS AND CONSUMER BEHABIOR

WHAT IS CONSUMER BEHABIOR?

Page 5: SOCIAL CLASS AND CONSUMER BEHABIOR

SOCIAL CLASS AND STATUSWealthPowerPrestige

Page 6: SOCIAL CLASS AND CONSUMER BEHABIOR

The Measurement of Social ClassSubjective Measures

Reputational Measures

Objective Measures

Page 7: SOCIAL CLASS AND CONSUMER BEHABIOR

CONVENIENT APPROACHES TO SOCIAL CLASSFamily income.Occupational status.Educational attainment.

Page 8: SOCIAL CLASS AND CONSUMER BEHABIOR

SOCIAL CLASS CATEGORIESUpper Upper-middleMiddle WorkingWorking poorUnder class

Page 9: SOCIAL CLASS AND CONSUMER BEHABIOR

WHAT IS SOCIAL SATISFICTION?

Page 10: SOCIAL CLASS AND CONSUMER BEHABIOR

ELEMENTS OF SOCIAL SATISFICTION

CLASSSTATUSPOWER

Page 11: SOCIAL CLASS AND CONSUMER BEHABIOR

Factors responsible for social stratification

Authority

Page 12: SOCIAL CLASS AND CONSUMER BEHABIOR

Achievement and occupation

Page 13: SOCIAL CLASS AND CONSUMER BEHABIOR

EducationExamples- MBA,MBBS,Phd.

Page 14: SOCIAL CLASS AND CONSUMER BEHABIOR

Application of social class in marketing

AdvertisingMarket segmentation DistributionProduct develop

Page 15: SOCIAL CLASS AND CONSUMER BEHABIOR

CONCLUSION

Page 16: SOCIAL CLASS AND CONSUMER BEHABIOR

Thank You !

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