social business: what are companies really doing? - survey questions and answers

RESEARCH REPORT

2012FINDINGS FROM THE 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT

Survey Questions & Responses

Read the full online report “Social Business: What Are Companies Really Doing?” at sloanreview.mit.edu/socialbusiness2012

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MIT SLOAN MANAGEMENT REVIEW 2012 SOCIAL BUSINESS GLOBAL EXECUTIVE STUDY AND RESEARCH PROJECT

© Massachusetts Institute of Technology, 2012Read the full report at sloanreview.mit.edu/socialbusiness2012

QUESTION 1To what extent do you agree that each of the following accurately describes your organization?



QUESTION 2What are the primary challenges facing your organization over the next 2 years?



QUESTION 3How important do you think social software will be to your organization’s success in meeting the following challenges over the next two years?



QUESTION 4Which of the following best describes your own use of social software to complete daily tasks for your job?



QUESTION 5Which of the following best describes your own use of social software for personal purposes?



QUESTION 6What devices do you use to access social software? (Please rank top 3 in order of significance.)



QUESTION 6AHow has mobile technology affected your use of social software for personal and business use?



QUESTION 7How important do you consider social software to be to your organization?



QUESTION 8How important are social software to your organization’s activities in the following externally facing areas?



QUESTION 9How important are social software to your organization’s activities in the following internally oriented areas?



QUESTION 10How do you find expertise in your organization? (Please check all that apply.)



QUESTION 11How important are each of the following for you to do your job successfully?



QUESTION 12What factors do you see facilitating the adoption of social software in your organization?



QUESTION 13What internal barriers, if any, do you see impeding the adoption of social software in your organization?



QUESTION 14What external barriers, if any, do you see impeding the adoption of social software in your organization?



QUESTION 14AHow strongly do you agree with the following statements?



QUESTION 15How important is each of the following as a source of new social-related initiatives?



QUESTION 16How does your organization support social business initiatives?



QUESTION 17To what extent does your organization incorporate externally collected data from social software into its business practices and systems (e.g., enterprise systems, including CRM or ERP)?



QUESTION 18What is the highest level / rank of the individual whose job it is to oversee / manage your organization’s social business initiatives?



QUESTION 19To what extent do each of the following functional areas drive the use of social software within your organization?



QUESTION 20What are the main reasons employees participate in social business activities at your organization?



QUESTION 21What best describes the level of your organization’s social business initiatives with each of these audiences in the past year?



QUESTION 22What metrics does your organization use to determine the success of internal social business initiatives?



QUESTION 23What metrics does your organization use to determine the success of externally facing social business initiatives?



DEMOGRAPHIC QUESTIONS