social business talk for camcreative feb 2011
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One look at how tapping into social communities can transform businessTRANSCRIPT
Social X
Eric Swain | CamCreative | 24 Feb, 2011
Social Business and learning from our communities
0. Remember
Marketing Is Broken
Productivity = Quantity (not Quality)Top down, take it or leave itProfiteering, short term-ism
Business Is Broken
Noisy, pushy, tricky
radically interdependent
increasingly transparent
tightly hyper-connected
brutally hypercompetitive
viciously volatilehttp://bit.ly/gYGdO3
1. Social Media
1. Social MediaTrust
Connection
Community
“These tools don’t get socially interesting until they get technologically boring.”
2.
- Clay Shirky
The power of social media lies in people using these tools – the creation of self-organised communities of like-minded people – making it a good way for businesses to inform, understand and connect with the people who buy their products and services.
3. SocialCRM
“The company’s response to the customer’s control of the conversation.”
- Paul Greenberg
3. SocialCRM
“The true value of SCRM is not listening or engaging, it is ACTIONABLE INSIGHTS.”
- Esteban Kolsky
3. SocialCRM
“... ACTIONABLE INSIGHTS... that will help a business make their customers’ experiences better...” - Some Guy
Business
Turns Value Propositions
Into Value Conversations
4. Responsiveness
- Umair Haque
The most responsive company in the world
Decisions are effortless
Next Generation Agility
1.
2.
Democratic3.
Participative
Deliberative
5. Democracy
- Umair Haque
Associative
Consensual
3.1 SocialCRM
ACTIONABLE INSIGHTS
Better marketingBetter serviceBetter products
Business
6. Remember
Social Media risks being misused
Social Business could be transformative
Photos:Tokyo AdWall: Vincent Van der PasCrowd Kiss: http://www.flickr.com/photos/acousticskyy/3651475141/
Quotes/Resources:Clay Shirky: How social media can make historyPaul Greenberg: Time to Put a Stake in the Ground on Social CRMEsteban Kolsky: The SCRM RoadmapSome Guy: Social Media is dead; long live social CRMUmair Haque: The New Capitalist Manifesto
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