Social Business Intelligence

Social Business Intelligence

1

Methodology

Prepared a questionnaire asking the users information about their laptop and their usage of social media pages and collected around 100 resposesViewed various pages of dell and other laptop brands on social media. Analysed the number of likes and comments.Did an analysis of the kind of problems people refer to on social media through the comments on facebook, twitter and instagram.

2

The QuestionnaireGender Male Female Age 10-20 21-30 31-40 >41 Do you have work experience? None Yes,upto 12 months Yes, 12-24 months Yes, 25-36 months Yes, more than 36 months Company Name Freshers can leave it blankCurrent city of residence Which Laptop are you using? HP Dell Lenovo Sony-Vaio Mac Toshiba Other:

When did you buy your current Laptop? Less than 6 months Less than 1 year less than 2 yrs less than 3 years More than 3 years Rate the following in terms of importance they hold for you when buying a laptop? 1-Least Important , 2-Most ImportantHave you faced any problem with your laptop till now? (Current or previously owned)Yes No What was the problem related to? Battery life Display Charger Customer Service Option 5 Other: Do you refer Social media pages for insights on your favourite laptop brand? *Yes No What do you look for on Social Media pages? Technical updates Complaints New Schemes or Offers New campaigns Other:

3

Different Users who participated in the survey

Based on GenderBased on Age4Work Experience

Different brand users

Age of their current Laptops

4

Radhika Kandhari (RK) - Places that we could broadly capture..AmritsarMumbai SecunderabadLucknowBengaluruNoidaGurgaonHyderbadSan jose, CaliforniaNorth Arlington nj New DelhiBangalore Dubai TaipeiUSANagpur

ManipalRajahmundryChennaiMysorePuneChicagoRewariKuala lumpurKillarneyFaridabad

5

Companies whose employees we could capture..JRF, National Institute of NutritionGreatship india limitedGannon Dunkerley &Co.LtdTCSErnst & YoungEgon Zehnder Information and Research ServicesBRITISH TELECOMShalina healthcare Goldman SachsVini CosmeticsWebileApps EricssonBMG Group Accenture Siemens ltdkpmgInfosys ltdICICI BANKNINdunnhumby

Computer Sciences CorporationPratap Prakash & CompanyIndia TVCisco SystemsASP associates and shades of happiness foundationGovt jobAccentureSt.Francis de sales collgeACHARYA N G RANGA AGRIL UNIVERSITYDeloitteING VysyaADPSchool teacher Larsen and ToubroZensarMetro Cash and CarryAzure PowerSTCognizantIBM IndiaNational Institute of NutritionITW SIGNODE INDIA LTD

6

Rating of different factors in terms of importance while buying a laptop.( 1-least important, 5-most important)7

Price RangeGamingTechnical SpecificationsCustomer Service

8

BrandWeightColour

9

The users were asked if they had faced any problems with their laptop till date.Problems which people faced

Do you refer follow social media pages of your laptop brand

Content you look for on social media pages

If you were to buy a laptop, which sources would you refer to?Read reviews on blogsBased on your previous experienceAsk friends or relativesBased on ads on TV or YouTube