social business & innovation in ibm - cbs 2016

© 2013 IBM Corporation© 2016 IBM Corporation

Social Business and Innovation in IBM

Anders Quitzau, Innovation Executive

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Copenhagen Business School 2016

AndersQuitzauIbm

© 2016 IBM Corporation

Social Media & Innovation



IBM’s definition of innovation

§ Intersection of invention and insight§ Creates value§ Holistic view

– Business model– Products & services– Operations

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Generational shifts unleash different work styles

New generation(born after 1980)

Mid- career workers(Age 35 – 50)

Older workers(Age 50 +)

growing as % of workforce

ngg

shrinking as % of workforcegrowing as % of workforce

wisdom and intellectual capital of the organization

essential professionals and middle managers

critical to long-term viability and innovation

social networkingemail instant messaging

shrinking as % of workforcegrowing as % of workforce

wisdom and intellectual capital of the organization

essential professionals and middle managers

critical to long-term viability and innovation





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What is your definition of a social business? Is IBM a social business?

§ IBM’s social initiatives started over a decade ago

§ Dates back to the 1970’s when IBM’s mainframe programmers started online discussion forums on the System 370 consoles.

§ IBM employees have used social software to foster collaboration among IBM’s dispersed 400,000+ person global team

§ In late 2007, IBM opened the IBM Center for Social Software to help IBM’s global network of Researchers collaborate with corporate residents, university students and faculty.





« A Social Business is a businessthat embeds «social» in all of its processes,connecting people to people, people to information,and data to insight.

It is a company that engages its employees andclients in a two-way dialogue with social tools, istransparent in sharing its expertise beyond its fourwalls, and is nimble in its use of insights to changeon a dime.

It is different from social media, in that social mediaprimarily address or focus on marketing andpublic relations.»- Sandy Carter, Get Bold

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From Social Media to Social Business



How IBM uses Social Media to nurture innovative employees

§ IBM is #2 on Business Week‘s best global brands list using Social Media

§ We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers in aggregate to be the corporate blog and the corporate Twitter ID.

§ We represent our brand online the way it always has been, which is employees first. Our brand is largely shaped by the interactions that they have with customers.

§ We don’t police.



IBM Social Business – Understand the benefits



We connect our external development partners through social media



Innovation is about people – Getting ideas on the table – and implementing the best





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Ideas source:Internal, partners and customers

Weeks to m

onths

Breadth

Today – As is

Service Service Service

Our philosophy of innovation is: Fail many, but fail cheap - A new paradigme in innovation enabled by Web 2.0:

Yesterday – as was

idea

Service

18 months to 2 years

Ideas source:Internal

§Use of exposed common capabilities to enable rapid service assembly

2§Larger variety of

compelling offerings to offer customers

3

idea idea

idea

ideaidea idea

idea

idea

ideaidea ideaidea idea ideaideaidea

§ Ideation and Product Inception from the expanding source for innovation

§Use Collaborative tools to solicit interactive feedback.

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§Limited community to foster new innovation

§Little user interaction and market feedback

§Service silos §Limited reuse

§ “Build it and they will come” approach

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Idea management models



Front end innovation as a dynamic, core discipline at IBMI N

S I

D E

O U

T S

I D

E

Partners

Clients

Internal Stakeholders

IBV & CAI studies

GlobalTechnology

Outlook

FOAK

Mobilize Interest, Collaborate

Mobilize Interest, Collaborate

Incubate, Prototype and Validate

Identity Challenges/Creat

e IdeasImplement, Take

to Market

IBM Lines of Business

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CommunitiesIBM hosts over 85,177 online communities, each with shared resources and discussions. More than 38,422 are private [restricted] communities.

BlogsIBM’s blogging platforms host 42,929 blogs, 303,296 entries with 106,736 users and 84,439 tags.

BookmarksIBM’s internal social bookmarking system has 1,370,336 total bookmarks with 3,908,271 tags and with 76% of them publicly shared.

ActivitiesIBM’s internal Activities service contains 259,013 unique activities with 4,169,728 entries and with 556,429 registered, 'distinct', members.

IBM’s internal Profiles hold over 635,000 entries* & serves over 4 million searches per month. It’s the hub of user requests & all applications authentication for IBM.

FilesIBM’s internal social file sharing & storage service contains 581,081 files, shared 1,501,706 times with 338,903 files added to folders [collections].

WikisIBM’s internal Connections Wiki platform hosts 672,968 pages viewed 42,993,500 times.

Social Business Initiatives - IBM Connections



IBM management are thinking out loud and together with all IBMers





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IBM Connections for idea generation





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Personal Profile





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© 2016 International Business Machines Corporation

Cognitive BuildIncluding IBMers all over the world in the cognitive journey

IBMers took part

275.000

Cognitive ideas submitted2.704

• Every IBMer was given $2.000 dollars to invest

• $1 mio awarded to the finalists


Cognitive BuildSome of the finalists

Watson EngagementAdvisorWatson Engagement Advisor announced Cross-industry and cross-geography play

First Two Commercial OfferingsFirst 2 healthcare products announced with MSK and WellPoint

Watson EcosystemWatson Ecosystem announced

Watson Healthcare OfferingExpert Oncology AdvisorEMR assistantWatson Clinical Trials MatchingWatson Paths

New Watson OfferingsWatson Explorer, Watson Discovery AdvisorWatson Analytics, Watson Curator

IBM Watson: From Grand Challenge through Innovation to solutions – like a startup

Acquisitions / investmentsCognea acq.3 Venture investments

2011 2012 2013 2014 2015

IBM Watson Healthcare GroupHQ in Cambridge MAWatson Healthcare CloudAcquired Merge HC, explorys & Phytel

Watson Cognitive Business SolutionsConsulting practice, +2000 consultants

Watson Developer CloudToday with 28 cognitive services APIs

Watson in Silicon Valley Innovation Center, start-ups garage

Global, cross industry customer engagements6 continents, 36 countries, 20 industries, 1000’s of partners


The Ecosystem: Delivering the cognitive experience to the masses

million equity investments

subject matter experts

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Watson Developer

Cloud

Watson Content

Store

Watson TalentHub

+ +Tools and APIs enabling

ISVs with self-service training, development, and

testing of their cognitive application.

Brings together sources of free and for-fee data, including

general knowledge, industry-specific content, and subject

matter expertise to help power Powered by Watson apps.

Helps to bridge ISVs’ resource gaps by providing a marketplace for skills like linguistics, natural language processing, machine

learning, user experience design, and analytics.

engaged innovators

6000 +



What Works: IBM’s Culture for Social Media Innovation

Stand back§ Have guidelines, but don’t police from above. Employees tend to self-regulate.

Involve employees in Social Media planning§ Let employees write the guidelines and they’ll feel empowered.

Give them the tools—and a green light§ Not every company can create their own tools. Look for powerful social media tools

and encourage employees to use them to do their jobs better.

Use crowd-sourcing§ Bring together employees, clients, partners and friends for powerful idea-sharing.





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Questions?

social business & innovation in ibm - cbs 2016

Leadership & Management