social application rationalization - do you like the applications you are using?
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Do you like the applications you are using?As in ‘like’
February 2011 – Rick Mans – Social Media LeadMark Smalley - IT
Paradigmologist
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What would happen with your application landscape if there was a
Facebook of apps?
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Would you unfriend the application With lesser friends?
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Unfriend =
Remove from your landscape
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Nobody will miss it
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There are some solutions that already provide some insight
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Wakoopa
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GetGlue
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Though they show the pulse of the planet
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You need insight in
your landscape
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Go beyond the number of likes
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Go beyond the number of likes
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Keep track of updates
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Have a conversation
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You want to make a rational decision
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Optimize your landscape via direct user inputs
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Four types of applications
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Sweetheart
# Social Interactions
Hig
hLo
w
HighLow
# So
cial
like
s
Celebrity
JanitorStepmother
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1
The sweetheart
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Highly liked, lots of updates, lots of conversation
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Removing this apps will cause a revolt
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2
The janitor
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Some people like it, but most are indifferent
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Removing this apps will cause inconvienence
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People can live without, but it will be missed
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3
The celebrity
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People follow this application with great interest
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Real use is still unclear
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People can live without, there will be a new celebrity showing up anyway
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4
The evil stepmother
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Nobody likes this app
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People are using it only because they have to
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Removing this application would make people’s business lifes easier
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Let the unfriending begin
Start rationalizing your landscape now
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Rick MansPapendorpseweg 100 UtrechtThe Netherlands
E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans
Mark SmalleyPapendorpseweg 100 UtrechtThe Netherlands
E-Mail: [email protected] Twitter: http://twitter.com/marksmalley LinkedIn: http://nl.linkedin.com/in/marksmalley