social and political pressure

8/4/2019 Social and Political Pressure

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SOCIAL and POLITICAL PRESSURE

By

Sarosh Mudassir 101097


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Social Pressure - definition

Peer pressure refers to the influence exerted

by a peer group in encouraging a person to

change his or her attitudes, values, or

behavior in order to conform to group norms.


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In management, benign peer pressure refers to a technique used toboost team members' motivation, proactiveness and self goalsettings. It's one useful tool in leadership. Instead of directdelegation of tasks and results demanding, employees are in thiscase, induced into a behaviour of self propelled performance andinnovation, by comparison feelings towards their peers. There areseveral ways peer pressure can be induced in a workingenvironment. Examples are: training, team meetings. Training sincethe team member is in contact with people with comparable rolesin other organizations. Team meetings since there will be an implicit

comparison between every team member especially if the meetingagenda is the presentation of results and goal statu


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My friendships are reallyaffected by socialnetworking. You have toconstantly validate your

friends online. Andeveryones like Where wereyou? What have you beendoing? Why havent youcommented on my picture

yet? So you have to beonline all the time, just tokeep track, so you dontupset anyone.

Ive become very good attaking pictures of myself. Iknow what angle is best, Iknow how to part my

lips...you know. Its like thenumber one thing on mymind is I need to get homeright now and take a newprofile picture. All because

I want someone tocomment on how I look.


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Im online even during

class. Im supposed to

be taking notes but

instead Im commentingon stuff and uploading

pictures.

Theres more life

happening online than

offline. If you are not

online, you arecompletely out of the

loop--you dont have a

life, you dont really

exist.


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Start young

Listen

Institute family meals withtech breaks.

Dont use your ignorance abouttechnology as

an excuse

Dont rely on secretly monitoring onlineactivities.

Look for warning signs


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8/20

Nivea Pulls Ad, Apologizes After

Racism Accusations

"Is this ad racist?"

demands that Rihanna drop her association

with Nivea- "Nivea claims that black people aren't

civilized." Others called the ad

"unapologetically racist."


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"Thank you for caring enough to give us your feedback about

the recent 'Re-civilized' NIVEA FOR MEN ad. This ad was

inappropriate and offensive. It was never our intention to

offend anyone, and for this we are deeply sorry. This ad will

never be used again. Diversity and equal opportunity are

crucial values of our company."

In a longer statement Beiersdorf, Nivea's parent company,

said, "Beiersdorf, as a company, represents diversity, tolerance

and equal opportunity. Direct and indirect discriminationmust be ruled out in all decisions and in all areas of the

company."


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A u ts Be ave Better W en Te y

Bears Are in the Room

FindingAdults are less likely to cheat and more likely to engage in pro-social

behaviors when reminders of children, such as teddy bears and crayons, are

present.

we found that when subjects were near toys or engaged in activities like

watching cartoons, the number of cheaters dropped almost 20%.

Our hypothesis focuses on the idea of purity. Child-related cues mightunconsciously activate notions of goodness and drive us to get to a pure state

and not want to pollute it.

Neuroscience has shown that oxytocin is released when people are exposed

to kids, and oxytocin is associated with pro-social behavior.


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One suggestion is to put day-care facilities on corporate

campuses. Not only would it make parents more relaxed

about their kids, but it might also have a positive influence on

everyones behavior. It could lead to a more ethical climate.

perhaps pictures of children in cubicles would encourage

people to act better.


12/20

How Socia Me ia Is Putting Huge

Pressure On SMS

The emergence of the smart phone, 3G

networks and a whole range of new apps

mean that SMS is feeling the heat and could

be eliminated within the next 3 to 5 years.


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Free Apps Disrupting The Market

Blackberry have forced a huge sea change in the marketand there are now multiple copycat apps for each platform

including Kik and Whatsapp messenger.

In the price conscious teen market these apps rule and a

whole new generation will be used to messaging eachother more or less for free.


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Fragmentation The Only Issue

Although the new messaging apps are all

brilliant and mostly free they exist on different

platforms and there is some serious

fragmentation happening.


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FacebookHave A Great Chance

If one company has a chance of cracking this

market then it is Facebook with their new

messenger app purely because they have

close to 800 million users.


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Change Will Take 3 Years

The notion of paying for SMS will seem completely

alien in about 3 years time but it is important to

think about all the people who dont even have

smart phones yet and a certain percentage of thepopulation are more than happy with the SMS

solution that they currently have.

it will take one player to unify the whole experience.

The are very strong economic reasons for a free app

to succeed and its very much a question of when

and not if at this stage.


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Political Pressure

Pressure politics generally refers to political

action which relies heavily on the use of mass

media and mass communications to persuade

politicians that the public wants or demands a

particular action. However, it commonly

includes intimidation, threats, and other

covert techniques as well..


18/20

Indian companies doing business in

Britain to fall under new Bribery Act

The Indian companies which have business

relations with Britain, raise finance or have

subsidiaries there, will soon find themselves

prosecutable under the new British Bribery

Act which came into effect on July 1 in place

of the old Victorian law.

"Large number of Indian firms will get affected

by the new British Bribery Act. Promotional

activities, including corporate hospitality will

become increasingly sensitive issues.


19/20

A firm headquartered in India will find itself

answerable to the British Serious Frauds Office

(SFO) even if any of its arms in any other

country had indulged in bribery or any corrupt

practices, and if this resulted in loss of

business to British companies or interests.


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'Anna is India'

Bedi had played on the "Indira is India and

India is Indira" one-liner coined by D K Baruah,

president of Congress during the dark days of

Emergency between 1975-1977 .

the claim that you are virtuous and now

everyone should follow you is also

dangerous."

social and political pressure

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