CRASH THE PARTY

ASHLEY VINSON @ASHLEYBOHUNK

HEAD OF BRAND STRATEGY|BENELUX

#SocialAffairs2014

Our world has changed

Mobile is the new normal

Cameron Power@cap0w

Wtf is wrong with this dude? What is he looking at? The world? pic.twitter.com/ITpCF5Y5QW

Advertising works best when it’s great content

#essential=

Twitter creates a bridge

Pulse of your planet

Things that interest you

500 million Tweets composed everyday

So how do you get into the

Twitter Party?

RELEVANCY

BUT HOW CAN A BRAND BE RELEVANT?

IMAGINE YOU WANT TO ATTEND

A PARTY Jij Twitter

Vandaag Nu!

Twitter

RT

But you aren’t invited…

This is your

brand >

And < this

Crash the party!

How do I crash the party?

How do I know what to say???

Um.

@TwitterAdsUK | Confidential@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential 23

Know what people like

(cats, for example)

INFORMATION HELP ENTERTAINMENT

HELP

ENTERTAINMENT

@TwitterAdsUK | Confidential@TwitterAdsUK | Confidential@TwitterAds | Confidential@TwitterAds | Confidential 27

Be real.

#responsiveness

#personalization

#humor

#thoughtfulness

Show up at the right time

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Animal Day

#Bendgate

@twitteradsuk | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential

Highlighting cool product

Early Morning

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Halloween

@twitteradsuk | Confidential

@TwitterAds | Confidential@TwitterAds | Confidential

Highlighting cool product

• Know what people like

• Be real

• Show up at the right time

How To Crash the (Social) Party

Be Relevant:

(this is also good dating advice)

FOLLOW MY PARTY @ASHLEYBOHUNK

#DankJeWel