sociability of campaign // framework for campaign planningn in social media marketing
TRANSCRIPT
Moving from “built to die” to “born to live”, we need new modes of thinking and doing.
CC: Blake Richard Verdoorn
STEPS TO CAMPAIGN PLANNING1. DETERMINE GOALS2. DEFINE TARGET GROUP 3. SELECT MEDIA4. CLARIFY MESSAGE(S) 5. CREATE CAMPAIGN ELEMENTS
STEPS TO CAMPAIGN PLANNING1. DETERMINE GOALS2. DEFINE TARGET GROUP 3. SELECT MEDIA4. CLARIFY MESSAGE(S) 5. CREATE CAMPAIGN ELEMENTS
Campaign planning for the social era:
1. Know your brand. Breath it. Live it.
2. Understand the changing media landscape.3. Focus fervently on four key dimensions.
CC: Joao Pacheco
THEMEDIA
LANDSCAPE
BRAND
THE SOCIABILITY OF CAMPAIGN© Kurio 2015
findability engagement
spreading doing
ASK A SET OF QUESTIONS REGARDING ALL FOUR ASPECTS TO SEE IF YOUR CAMPAIGN IS FIT FOR SOCIAL.
IF NOT, MAKE IT FIT.
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