soc media seminar one grad students v5
DESCRIPTION
TRANSCRIPT
![Page 1: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/1.jpg)
Social Media Seminar Series
Shawna Reibling
Cultivating Digital Social Presence: Part 1
Kyle Mackie
![Page 2: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/2.jpg)
Format of Workshop
Social Media Issues
Social Media Tools (11am MACS 311a)
Social Media Learning Circle
starting Jan 2012Coaching available
![Page 4: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/4.jpg)
Social Media
Illustration by W. B. Jones
• Relationship• A cycle of knowledge
exchange• Searching, sharing• Possibilities
BlogsTwitterPodcastingVideo
Flickr YouTubeFacebook
Digital Presence• Who you are online• What are your ideas• Possibilities
![Page 5: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/5.jpg)
What are you here to learn more about?What are you here to learn more about?
![Page 6: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/6.jpg)
Questions you need to consider before crafting your online presence
• Do I need a online presence?
• Am I ready to be digitally social?
• What is my online presence?
• Am I starting from scratch?
• Precautions & opportunities …
![Page 8: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/8.jpg)
not as careful as I probably should be... sold my soul to the internet... I gave up... recognition and getting
yourself known... common name... not a whole lot (I don't think)... you
probably wouldn't find me... I have no idea what's online about me ...
probably are going to be implications in the future... I think
people should get over themselves…
![Page 9: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/9.jpg)
What is my online presence?Am I starting from scratch?
GooglePiplSpezify
![Page 10: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/10.jpg)
Social media identity
![Page 11: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/11.jpg)
consistent identity message
![Page 12: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/12.jpg)
Your Social Identity
• What does your email address say about you?
• What does your online name say about you?
• What do you want your
online identity to be?
@MrsKutcher
![Page 13: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/13.jpg)
Choosing an Identity Checklist
• What do you currently use?
• For Twitter: choose something short
• Do you use mobile devices? Is it easy to type?
• Is this for professional or personal use?
![Page 14: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/14.jpg)
Who am I online?
‘When you’re promoting brand YOU, everything you do – and everything you choose not to do – communicates the value and character of your brand’ (Tom Peters, 1997, The brand called you)
![Page 15: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/15.jpg)
Questions you need to consider before joining social media
• Who am I trying to reach?
• What do I want people to know about me?
• Am I starting from scratch?
• Precautions & opportunities …
![Page 16: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/16.jpg)
Who am I trying to reach?• Knowledge mobilization: Moving research knowledge
into active service
• Feedback on ideas• What are others in your field working on today?• Real-time conversation and network exchange • Resource sharing • Immediate awareness of when information is shared• Jobs? Contacts? Support?• Precautions & opportunities …
![Page 17: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/17.jpg)
![Page 18: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/18.jpg)
How do I choose where to share my identity?
![Page 19: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/19.jpg)
How you share your identity
blog
Best of blog
delicious
flickr
Dissertation
Researchpapers
Scholarlypublications
myspace
Webpage
![Page 20: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/20.jpg)
Tools• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations– Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share– YouTube, Vimeo (video) Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together – Dropbox, google docs
• Website: curate your identity– Wordpress, Drupalgardens, etc.
![Page 21: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/21.jpg)
End of Part 1
Part 2 begins at 11am in MACS 311a
- Bring your new twitter name ideas
![Page 22: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/22.jpg)
Social Media Seminar Series
Shawna Reibling
Cultivating Digital Social Presence: Part 2
Kyle Mackie
![Page 23: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/23.jpg)
Format of Workshop
Social Media Issues
Social Media Tools (11am MACS 311a)
Social Media Learning Circle
starting Jan 2012Coaching available
![Page 24: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/24.jpg)
Tools• Blogs: share your writing, thoughts, ideas
– Blogger, Wordpress
• Social Networks: have conversations – Twitter, LinkedIn, Facebook, MySpace
• Social Networks: search and share– YouTube, Vimeo (video) Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files); Dropbox
• Work together: create content together – Dropbox, google docs
• Website: curate your identity– Wordpress, Drupalgardens, etc.
![Page 25: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/25.jpg)
What is my online presence?Am I starting from scratch?
Exercise: Open a web browser and find yourself using one of these tools
![Page 26: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/26.jpg)
How to create a social media identity•Step 1. Figure out what you want to share
•Step 2. Who do you want to share it with
•Step 3. Start finding out more about those networks
•Step 4. Create yourself in the network
•Step 5. Start a conversation with stakeholders
•Step 6. Make it easy for people to find you and your stuff i.e. add tags
![Page 27: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/27.jpg)
How you share your identity
blog
Best of blog
delicious
flickr
Dissertation
Researchpapers
Scholarlypublications
myspace
Webpage
![Page 28: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/28.jpg)
I want to share my ideas online
– Use a blog: Blogger, Wordpress
About link takes you to kylemackie.ca
![Page 29: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/29.jpg)
Who do I want to share with?• Social Networks: have conversations
– Twitter, LinkedIn, Facebook, MySpace
Kyle: Twitter at Conferences and other events
![Page 30: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/30.jpg)
Start finding out about networks
• Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag.
• Tools: Tweetdeck; twitter.com; twitpic.com
• Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary
• For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/
Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
![Page 31: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/31.jpg)
![Page 32: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/32.jpg)
![Page 33: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/33.jpg)
Create yourself in the Network
• Twitter Terms: tweet, re-tweet, follow, direct message, @, #, hastag.
• Tools: Tweetdeck; twitter.com; twitpic.com
• Definitions: http://support.twitter.com/articles/166337-the-twitter-glossary
• For further reading: http://podjam.tv/2011/11/15/9-strange-things-about-tweets-retweets-and-dms-every-twitter-user-must-know/
![Page 34: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/34.jpg)
How to create a Twitter Account
![Page 35: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/35.jpg)
Find people to have a conversation with
Exercise: Find someone who works in your field. Find one person they follow who is in Canada.
![Page 36: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/36.jpg)
Listen before starting a
conversation
Exercise: Reply to someone’s tweet
![Page 37: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/37.jpg)
![Page 38: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/38.jpg)
Tell people what you are reading
• http://blogs.scientificamerican.com/science-sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/
Exercise: share a web article on Twitter
![Page 39: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/39.jpg)
Make it easy to find you & your stuff• Social Networks: search and share
– YouTube, Vimeo (video); Flickr (pictures)– Slideshare/scribd: (powerpoints); Atrium (files)
• Creative Commons
• Shawna: example of atrium files
• Kyle: Open vs. Closed systems
![Page 40: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/40.jpg)
Help Others Find You
• Be consistent• Claim your space• Be recognizable• Start walking!o Profileso Privacy Settingso ePortfolioo Blogo Domains
Photo credit: http://www.flickr.com/photos/sludgeulper/
![Page 41: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/41.jpg)
Ask others & Talk about it
Add to email signature
Add to Business cards
Write it on your name tag
Share your twitter user name
![Page 42: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/42.jpg)
Bonus Tools for Work Together
• Link to dropbox resources for students: http://blog.dropbox.com/?p=938
• Google docs: how you registered for this workshop
• Precautions, opportunities
![Page 43: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/43.jpg)
Advanced Steps: Website
• Your own domain name
• Website: Wordpress, Drupalgardens, etc.
![Page 44: Soc media seminar one grad students v5](https://reader034.vdocuments.us/reader034/viewer/2022051609/5462251ab4af9f671c8b4643/html5/thumbnails/44.jpg)
Join us in January 2012!
Shawna Reibling | [email protected] | @ICESGuelphKyle Mackie | [email protected] | kylemackie.ca | @kylemackie