soc medbranding
DESCRIPTION
TRANSCRIPT
An MSA event. Content Partner – SMCSeattle
Accelerating your brand using social media
MY BRAND IS WHAT I TWEET #MYTH
MY BRAND IS WHAT I FACEBOOK #MYTH
MY BRAND IS MY CHECKINS #MYTH
THEY DETERMINE YOUR BRAND #TRUTH
YOU CANNOT TELL THEM WHAT TO SAY #DOUCHEBAG
EVERYONE IS A CELEBRITY #ASM (AFTER SOCIAL MEDIA)
WE CANNOT NOT MANAGE OUR BRANDS #ASM
HOW TO DO IT? LONG STORY!
CORE TRUTHS
SOCIAL MEDIA HAS NO NEW RECIPES #TRUTH
YOU CANNOT FAKE IT. GET HUMBLE NOW #TRUTH
IT IS HARD HARD WORK. GET READY FOR THE HUSTLE #TRUTH
GET STARTED NOW, CAUSE IT IS #AWESOME
DOING SOCIAL MEDIA BRANDING RIGHT
IT IS ALL ABOUT YOU BABY!
WORK INSIDE OUT. DO NOT START WITH THE TOOLS
YOU
YOU = MINIMUM VIABLE BRAND
WHAT MAKES YOU REMARKABLE?
MINIMUM VIABLE BRAND = PORTABLE
AUTHENTIC, POWERFUL, INFLUENTIAL AND PORTABLE BRAND
WHAT IS BRAND GOAL? Distill it to 3 words
HOW DO YOU MAKE PEOPLE THINK YOU ARE VALUABLE? ->
HOW DO YOU MAKE PEOPLE FEEL YOU ARE AWESOME? <-
HOW DO YOU SUSTAIN THAT OVER TIME? <->
GAINING TRUST AND INFLUENCE
CHOOSE THE TOOLS
1. Where are you already? Leverage2. Where do customers exist ? Target3. What are your needs? Formats
Homebase
SOC BRANDING FRAMEWORK
LISTENINGRss,
searches, alerts
HOMEBASE
Google profile
flickr
blogsAbout
youtube
TRUSTED AND AUTHENTIC BRAND
WHERE IS YOUR HOMEBASE?
MATRIX 3-6 TOOLS
Blog FaceBook
Twitter Youtube Slideshare Linkedin Podcasts
Value Y n Y N Y N N
Connections Y Y Y N N n n
Conversation N Y N N N n n
MONITOR YOUR BRAND
RSS is your friendGoogle AlertsTwitter searchSocial MentionSEOMozRowfeeder
MEASURE YOUR BRAND
TwitterGraderKloutFollowersEngagementRadian6Rowfeeder
LEVERAGE
HAVING PROBLEMS?
1. Core product issue?2. Core personality issue?3. Full of yourself?4. Misfiring/target issues?5. ADD? Trying too many things?6. Consistency
KEEP YOUR SECRETS TO YOURSELF. REALLY.
DOING BRANDING RIGHT
1. Have a good core product2. Know yourself3. Have a plan 4. Choose the tools 5. Have a homebase6. Never forget the people. It is always the people.7. Be consistent8. Give WAY more than you ASK9. Leverage where you can10. Monitor your brand11. Measure your brand
THANKS
FLICKRhttp://www.flickr.com/photos/_sk/2494572065/sizes/z/in/photostream/
An MSA event. Content Partner – SMCSeattle
THANKS
@thinkmaya Maya Bisineer
http://www.thinkmaya.com
2. WITH SOCIAL MEDIA, YOU CONTROL YOUR BRAND LESS THAN YOU EVER DID
3. SOCIAL MEDIA = INBOUND MARKETING
Cannot control the message, you can only shape it
4. HARD HARD WORK + CREATIVITY
THE AWESOME PART OF SOCIAL MEDIA
SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*
1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals
SOCIAL MEDIA LETS YOU BUILD A BRAND THAT IS *APPI*
1. Authentic2. Powerful3. Influential4. PortableExtremely powerful for small businesses and individuals
IT IS ALL ABOUT THE PEOPLE
THE OPEN BRAND BY RESOURCE INTERACIVE
1. On-Demand2. Personal3. Engaging4. Networked
CHRISBROGAN’S BRANDING IDEAS
ListeningHomebasePassportsOutpostContent ConversationFace to facePromotion