sobel 060513 presentation freelance rates

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FREELANCE RATES How to set a rate and stop working for food, t-shirts, or film credits

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Sharon Sobel has been freelancing in the metro DC area since 2003. Prior to that, she was the production manager at Maguire-Reeder, where she was responsible for hiring and paying freelancers, and keeping projects on deadline and on budget. She used the knowledge and business skills gained on that job as she embarked on to freelancing. Sharon works as a freelancer for production companies and television stations in the area, filling roles from production assistant to producer/director. She also produces script-to-screen projects for corporate clients on her own, bringing in freelancers, as necessary.

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Page 1: Sobel 060513 presentation  freelance rates

FREELANCE RATES

How to set a rate and stop working for food, t-shirts, or film

credits

Page 2: Sobel 060513 presentation  freelance rates

DON’T PUT THE CART BEFORE THE HORSE

Before you can determine a rate, you have to know your annual

expenses.

Page 3: Sobel 060513 presentation  freelance rates

Start with an assumption that you

can reasonably bill for 25 hours per week,

and that you’ll take 2 weeks of vacation per

year.

Page 4: Sobel 060513 presentation  freelance rates

You can’t (and don’t want to) work 40+ hours per week on

video projects.

Page 5: Sobel 060513 presentation  freelance rates

Net profit is after….

1. 30% taxes2. 15% overhead costs

So you need to be sure that your rate will provide enough income

to cover your expenses after 45% of it is gone.

Page 6: Sobel 060513 presentation  freelance rates

To net the same level of take home pay as a salaried employee, a freelancer must bill at

double to triple the employee’s hourly

rate.

Page 7: Sobel 060513 presentation  freelance rates

SO WHAT’S A FAIR RATE?

Look up the job you’re interested in at www.indeed.com/salary

Page 8: Sobel 060513 presentation  freelance rates

SO WHAT’S A FAIR RATE?

Look up the job you’re interested in at www.indeed.com/salary

For our example, we’ll use Video Producer.

$51,000 per year

Page 9: Sobel 060513 presentation  freelance rates

To find an EMPLOYEE’S hourly rate:

1. Divide the annual salary by 52 Ex: $51,000 ÷ 52 = $980.772. Divide this answer by 40

Ex: $980.77 ÷ 40 = $24.52

So an EMPLOYED, SALARIED video producer would be paid

$24.52 per hour.

Page 10: Sobel 060513 presentation  freelance rates

$24.52 x 2.5 = $61.30 per hour

Page 11: Sobel 060513 presentation  freelance rates

Half day (5 hours) = about $300Full day (10 hours) = about $500

Page 12: Sobel 060513 presentation  freelance rates

$60 per hour may not pay the bills:

1. $60/hr x 25 hours a week = $1500

2. $1500 x 50 work weeks per year = $75,000

Page 13: Sobel 060513 presentation  freelance rates

$60 per hour may not pay the bills:

1. $60/hr x 25 hours a week = $1500

2. $1500 x 50 work weeks per year = $75,000

3. 30% taxes plus 15% overhead = 45% deducted

Page 14: Sobel 060513 presentation  freelance rates

$60 per hour may not pay the bills:

1. $60/hr x 25 hours a week = $1500

2. $1500 x 50 work weeks per year = $75,000

3. 30% taxes plus 15% overhead = 45% deducted

$75,000 x.45 = $33,750

Page 15: Sobel 060513 presentation  freelance rates

$60 per hour may not pay the bills:

1. $60/hr x 25 hours a week = $1500

2. $1500 x 50 work weeks per year = $75,000

3. 30% taxes plus 15% overhead = 45% deducted

$75,000 x.45 = $33,750

$75,000 - $33,750 = $41,250Remember, your expenses were determined

to be $50,000 per year.

Page 16: Sobel 060513 presentation  freelance rates

$75 per hour ($375 for half day, $650 for full day):

1. $75/hr x 25 hours a week = $1875

2. $1875 x 50 work weeks per year = $93,750

Page 17: Sobel 060513 presentation  freelance rates

$75 per hour ($375 for half day, $650 for full day):

1. $75/hr x 25 hours a week = $1875

2. $1875 x 50 work weeks per year = $93,750

3. 30% taxes plus 15% overhead = 45% deducted

$93,750 x.45 = $42,187.50

Page 18: Sobel 060513 presentation  freelance rates

$75 per hour ($375 for half day, $650 for full day):

1. $75/hr x 25 hours a week = $1875

2. $1875 x 50 work weeks per year = $93,750

3. 30% taxes plus 15% overhead = 45% deducted

$93,750 x.45 = $42,187.50

$93,750 - $42,187.50 = $51,562.50 net profit

Page 19: Sobel 060513 presentation  freelance rates

Before you decide to be a freelancer:

1. Know your worth.

Page 20: Sobel 060513 presentation  freelance rates

Before you decide to be a freelancer:

1. Know your worth.

2. Get rid of personal debt.

Page 21: Sobel 060513 presentation  freelance rates

Before you decide to be a freelancer:

1. Know your worth.

2. Get rid of personal debt.

3. Look into finding a part-time W-2 job (or two) or way to bring in passive income or regular income

Page 22: Sobel 060513 presentation  freelance rates

Before you decide to be a freelancer:

1. Know your worth.

2. Get rid of personal debt.

3. Look into finding a part-time W-2 job (or two) or way to bring in passive income or regular income

4. Know thyself.

Page 23: Sobel 060513 presentation  freelance rates

Don’t hire people or greatly increase your expenses in

any way until you have mastered how to squeeze

the most out of your revenue potential while

working alone.