soaps category summary (01-15th feb 2014)

10
media intelligence agency Soaps Category “Tier wise / Day Part Summary” (TV Media) (01-15 th Feb 2014)

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A summary of soaps category (Dettol, Lifebuoy & Safeguard) based on airtime share(mins) and TVCs.

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Page 1: Soaps category summary   (01-15th Feb 2014)

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Soaps Category“Tier wise / Day Part Summary”

(TV Media) (01-15th Feb 2014)

Page 2: Soaps category summary   (01-15th Feb 2014)

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Tier wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute - (TVCs)

Page 3: Soaps category summary   (01-15th Feb 2014)

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Day Part wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute - (TVCs)

Page 4: Soaps category summary   (01-15th Feb 2014)

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Day Part / Tier wise Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute - (TVCs)

Page 5: Soaps category summary   (01-15th Feb 2014)

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Channels Type Airtime Share (Dettol – Lifebuoy – Safeguard)

Based on Dur Minute - (TVCs)

Page 6: Soaps category summary   (01-15th Feb 2014)

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Daily Trend Tier wiseTIER 1

Based on Dur Minute - (TVCs)

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Daily Trend Tier wiseTIER 2

Based on Dur Minute - (TVCs)

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Daily Trend Tier wiseTIER 3

Based on Dur Minute - (TVCs)

Page 9: Soaps category summary   (01-15th Feb 2014)

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Daily Trend Tier wiseOverall

Based on Dur Minute - (TVCs)

Page 10: Soaps category summary   (01-15th Feb 2014)

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Thank YouMedia Bank Research & Reporting Team.

For any query contact :

Mr. Chander Kant - Manager Client Services (+92 343 2330696)

Mr. Sajid Ali - Manager Marketing (+92 300 3753576)

Mr. Muhammad Sajid Khan - Manager Media Research (+92 313 9392922)