so you've released a wordpress product... now what?
TRANSCRIPT
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So You’ve Released A WordPress Product…
Now What?
![Page 2: So You've Released A WordPress Product... Now What?](https://reader035.vdocuments.us/reader035/viewer/2022062904/5872bac91a28ab523c8b7857/html5/thumbnails/2.jpg)
Ines van Essen
- Happiness Engineer
- Volunteer at WP.org
- Lover of BBQ food
- @TheMotherOfCode
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“How are we going to communicate with our users?”
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Think about how you’ll handle support BEFORE YOU RELEASE.
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Communication must be synchronous across
platforms
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How do we approach this?
Rules of engagement
Tone of voice
Platform
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Tone of voice
➔ Formal or informal?
➔ Which words suit us, and which
don’t?
➔ Do we use humor?
➔ Long sentences, or short ones?
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voiceandtone.com
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Platforms That I’ve Worked With
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Rules Of
Engagement
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“How do we engage angry customers?”
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“What do we say when they ask too much?”
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“Do we give stuff away?”
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Have a backup plan
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Thank you!
@TheMotherOfCode
inesvanessen.nl