So Smart, it's GENIUSOral-B Unveils the World's First Electric Toothbrush that

Sees What You Don’tOral-B GENIUS intelligent toothbrush system combines revolutionary Position Detection Technology with

Triple Pressure Control and the Professional Timer to help you brush like your dentist recommends.

Discover Oral-B GENIUS.

1 Data on file, P&G Motion Tracking Research2 Iconmobile March 2015 Quarterly Report 3 vs a regular manual toothbrush

New Pro-Clean Mode Provides an intense clean feeling with 3,000 more movements per minute than Daily Clean mode.

Triple Pressure Sensor Technology:Manual brushers apply brushing force up to 2x the recommended pressure. Oral-B’s Triple Pressure Sensor Technology protects gums from overaggressive brushing by visually indicating when too much pressure is applied, automatically slowing down the brush head speed, and stopping the pulsations, helping up to 93% of aggressive brushers reduce brushing force.

SmartRing: Personalized Multicolor 360° Lighting System features 12 different colored LED lights so users can customizetheir brushes.

Professional Timer: Guides every brushing session to reach the dental professional-recommended two minutes of brushing. Manual toothbrush users brush less than a minute. With the Oral-B App, electric toothbrush users brush on average 2 minutes and 27 seconds.2

So smart, it's GENIUS.

Oral-B GENIUS includes several new and best-in-class product features that improve oral care routines.

Up to 80% of people spend insufficient time brushing at least one zone in their mouth.1

Groundbreaking PositionDetectionTechnology

Oscillating-Rotating-Pulsating Technology:Proprietary technology interacts with users as they brush, cleaning tooth by tooth and reaching areas that are o�en missed to ensure a superior clean.3

2

The new Oral-B GENIUSfeatures groundbreakingPosition Detection Technologythat combines cutting-edgemotion sensor technologylocated in the brush, and video recognition using thesmartphone’s camera, to trackareas being brushed so thatno zone is missed.

Laura Pacas, MSLGROUP 646-500-7694 | laura.pacas@mslgroup.com

Lithium battery gives users up to 12 days of brushing

between charges.

with news, weather and oral care tips. Users can share brushing statistics and receive achievement badges to share via social media channels.

• The Oral-B GENIUS will be available in select markets starting in July 2016.

The Oral-B App 4.1 includes new and best-in-class features.

So smart, it's GENIUS.

Oral-B GENIUS: Brush like your dentist recommends for improved oral health.

Charges brush and smartphone or small device with a single plug. Multi-voltage plug makes traveling easier than ever.

• Position Detection Technology: Paired with the Oral-B App 4.1, the Position DetectionTechnology in Oral-B GENIUS tracks brush position, and shows the user how to brush allzones in the mouth equally and evenly.

• Brushing Challenge: Brushing challenge allows users to obtain and track brushing scoresbased upon how well they brush all areas of the mouth to improve brushing habits, providing incentive to brush better and longer.

• Oral-B Account: Allows users to back up brushing data so it is never lost, and share theirdata with compatible apps and services for additional insights and benefits.

• Dental Care Journeys: Custom-made to fit different needs and help users achieve goals suchas whiter teeth for an upcoming wedding or cleaner braces. Users can choose from the Fresh Breath, Gum Health, Plaque Fighter, Whitening, and Ortho Care journeys. Each journey will also provide specific product recommendations.

• Professional Guidance: Each user can partner with their dental professional through theProfessional Guidance feature that provides customized care. Each user can share brushingdata with their dental professional to discuss improvement areas. The dental professionalcan input specific guidance in the Oral-B App 4.1, program extra brushing time for specificzones, and provide product recommendations.

• In-App Entertainment: Helps maintain user’s attention and motivation while brushing

Stylish Charging Travel Case:Supports placement of phone on mirror for optimal use of position

detection technology, and is removable and re-attachable

for flexible use.

Practical Smartphone Holder: Longer Battery Life:

The Oral-B App 4.1 will available in July 2016 on iTunes and Google Play.

Oral-B GENIUS. A new revolution in Oral Care. Only from Oral-B.

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