so mo dough (social mobile for making money)
DESCRIPTION
Presentation on Social, Mobile Media and making money at it.TRANSCRIPT
![Page 1: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/1.jpg)
So Mo DoughSocial/Mobile
for Making Money
Superstars of Small Business , September 21, 2011
Dr. Mary Beth [email protected]
![Page 2: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/2.jpg)
First Social Media recorded
![Page 3: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/3.jpg)
A social revolution is going on…
Source: http://www.iran.com
![Page 4: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/4.jpg)
Sell it on Craig’s list, that’s social….right? It’s a start…
![Page 5: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/5.jpg)
Social Media Revolutionhttp://www.youtube.com/watch?v
=QzZyUaQvpdcSocial Media Revolution 2011
videoSocialnomics@equalman
![Page 6: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/6.jpg)
Goals:
1. Challenge you to adopt social media strategies, or improve those you already have online.
2. Explain how Social Media is forcing business to change or die.
3. Learn how Social Media can help you in your marketing.
![Page 7: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/7.jpg)
Strategize
Engage
InfluenceMeasure
Revise and Repeat
Are you listenin
g?
![Page 8: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/8.jpg)
What do social networks do?Social networks provide context to content.
Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about.
These “Brand Evangelists” become the people employees reach out to for help and collaboration.
Forrester Research, TechRadar for Vendor Strategists, 2009
![Page 9: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/9.jpg)
![Page 10: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/10.jpg)
Suggested (Social) Media Facebook (easiest)Linkedin(most professional)Twitter(real time)Blogs(more depth)YouTube (#2 search engine)Yelp! (reputation management)Flickr (photos)FourSquare (location)
![Page 11: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/11.jpg)
![Page 12: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/12.jpg)
Social media changes average people into “experts.”
![Page 13: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/13.jpg)
![Page 14: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/14.jpg)
![Page 15: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/15.jpg)
![Page 16: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/16.jpg)
What am I doing with Social Mobile and Location Based Media? Increase brand awareness Build community Teach/share information Sell products Serve your customer Support larger marketing
campaigns Receive consumer
feedback
![Page 17: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/17.jpg)
http://www.facebook.com/home.php?#!/rifftrax?ref=ts
What about entertainment? 13,000 + fans for Rifftrax,
making movies funny since 2006
![Page 18: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/18.jpg)
![Page 19: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/19.jpg)
What do I have worth writing about? Expertise Opinions Behind the Scenes “Did you know” trivia Trends Sneak Peeks How something works
![Page 20: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/20.jpg)
How business track their success Number of followers/likes Number of comments/likes/shares Conversions(coupon downloads, e mail sign-ups) Customer services and sales handled Traffic to micro-site, clicks on shared links User-generated content submissions
![Page 21: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/21.jpg)
What about organizations?Are they using
Social Media as a recruiting tool?
YES!
Are they using Social Media?
YES!
![Page 22: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/22.jpg)
![Page 23: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/23.jpg)
ListenUse people within your department/organization who understand how to put the customer first and who understand marketing and PR goals Enable collaboration across departments Shared monitoring and management to maximize budget and time spent Prepare company policy/guidelines including crisis instructions
How to get going today….if you’re not yet “social/mobile”
![Page 24: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/24.jpg)
Where is your Dough?The biggest question today…..Virtual goods, ex. AppsServicesDaily DealsContentScalableRepeat businessEmbrace your customersYou still have time
![Page 25: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/25.jpg)
Books:Groundswell by Forrester Research editors
Naked Conversations (about blogging)Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter KimGuy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)
Resources
![Page 26: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/26.jpg)
The Future of Social?More contextual applicationsMore Social Media addicts/time
wastersLocation Based (Foursquare,
Facebook Places, etc)Semantic web will be web 3.0Your friends opinion will rank
highestDon’t expect business value
without serious effort
![Page 27: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/27.jpg)
Contact infoE-mail: [email protected] feeds: @marybethmccabe,
@solarmarketing, @thinkfuller, @drtravelbest @sunmarketing
Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com
YouTube: sunmarketingvideosBlogs: marybethmccabes weblog, think
fuller, Dr. Mary Travelbest, Sun Marketing Solar
Cell: 858 488 2867
![Page 28: So Mo Dough (Social Mobile For Making Money)](https://reader033.vdocuments.us/reader033/viewer/2022051514/5480db89b4af9f0b0f8b4688/html5/thumbnails/28.jpg)
We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief's SmartBlog on Social Media