so many apps, so little time: a focus on mobile apps
DESCRIPTION
If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free social media webinar series that will help you reach guests and boost your revenue. Each webinar in the series is dedicated to a different subject matter that will allow participants to focus on one social media platform at a time; to make decisions about which platforms work best for them; and to ask questions of Shon Christy, founder of Eat Drink Promote and host of all of the webinars in this series, one of the industry’s premier subject matter experts in online promotions. This session focused on mobile apps; what are the popular ones out there for restaurants and why you might want to use them to increase sales.TRANSCRIPT
Mobile AppsSo Many Apps, So Little Time
July 29, 20142:00 p.m.
Heartland Payment Systems is the Lead Sponsor of all RES events.
The ORA Restaurant Education Series (RES) provides members free access to educational events that help them sustain and grow their businesses and are developed based on member feedback. RES events support a key ORA initiative: the education of our members.
Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media
Meet Our Presenter
3
App Stats• 143 Million Smartphones -
71 Million Tablets
• 91% of Adults own a mobile phone - 61% Smart Phones
• 53% Android - 40% iPhone
• More Millennials own a Smartphone than own laptops
Urbanspoon• Talk of the Town - Recently Reviewed
• Online Reservations
• Top Picks
• Award Winners - James Beard
• Bargain Gems
• Search - Cuisine - Meal - Price
Open Table• Reservations
• Reviews
• Points
• Search
Foodspotting
• Search Dishes
• Pizza, Salmon, Martini
• Best or Latest
• Follow Restaurants
• Badges & Points
Find Me Gluten Free• Search Local Gluten Free
Restaurants
• Gluten Free Resources - Articles
• Dining Card - What Can I Eat
• Recipes
grubHub
• App Ordering
• Menu
• Saves Recurring Orders
• Favorites
Your Own• Push Notifications
• Social Media
• Menu
• Online Ordering
• Photos
• Contact Information
• Events
• Most Importantly - Make it do something amazing and different to make them come back!
ManagementSocial Media is an ingredient - Not an Entree
• Multifaceted Plan• Print• On Premise • Email Signature• Direct Mail• Email Campaigns• Website Icons
RES webinars:August 6th from 2:00 - 3:00 p.m. Is Franchising the Right Choice?
Thank you!
Go to www.ohiorestaurant.org/res NOW to register!