so i've checked in now what
DESCRIPTION
My slides from my Library 2.011 conference presentation on foursquare and libraries.TRANSCRIPT
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SO I’VE CHECKED IN … NOW WHAT?foursquare and LibrariesBy: Philip Whitford
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foursquare and Libraries
Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa
Follow Me:@pkwhitford
E-mail Me:[email protected]
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What We Will Cover Today
1. Introduction2. foursquare at the user level3. Best practices for your campaign4. Establishing your library’s presence5. Engaging with your patrons6. Questions/Answers
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WHAT IS FOURSQUARE…A quick introduction
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What is foursquare?
“Foursquare is a way of making cities more accessible”
- Part Game/Part Social Media
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foursquare user base:
10 Million Users1 Billion Check Ins
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foursquare user base:
Facebook Twitter foursquare0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
900,000,000
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THE LEVEL OF THE USERA walk through
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The User Level
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The User Level
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The User Level
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The User Level
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The User Level
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BEST PRACTICESIntegrating foursquare into your social media campaign
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Best Practices
“Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator” By: Robert Schrier D-Lib MagazineJuly August 2011
5 Steps:1. Listening2. Participating3. Transparency4. Policy5. Planning
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Listening:
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Listening:
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Listening:
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Participation:
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Transparency:
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Policy:•Where you want your campaign to go•How to evaluate your campaign•How to communicate successes
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Planning:•Time•Resources
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Planning:
Portland State University Library’s Website - http://library.pdx.edu/
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VENUESClaiming your Library
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Claiming your library
•This can be done by phone or mail• foursquare will not know your name•Make your request early in the week/morning•Call the number attached to your page
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Claiming your library
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Claiming your library
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Claiming your library
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Claiming your library
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Claiming your library
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Editing your library’s page
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Editing Your Library’s Page
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Editing Your Library’s Page
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BRANDS ON FOURSQUAREFriending v. Following
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Branding Your Library
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Branding Your Library
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Establishing your library as a brand
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Branding Your Library
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Branding Your Library
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Branding Your Library
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List ideas:•Displays around campus/town•Promoting guided tours•Historic walking tours•Parks•Architecture•Locations featured by local authors•Connecting restaurants to cookbooks
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Rewarding Patrons:
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So I’ve Checked In … Now What?foursquare and Libraries
Presenter: Philip WhitfordMLISc Student – University of Hawaii, Manoa
Follow Me:@pkwhitford
E-mail Me:[email protected]