The SnuggieAn Integrated Project

Team 41: The Better Than Yous

Road Map

Industry Overview Product Analysis Financial Analysis Strategic

Recommendations Future

Opportunities

The Snuggie: A Blanket with Sleeves

Static cling

Collects food crumbs

Enables maximum fatness

Allows you to talk to friends you do not yet have

Value Proposition

Turns small children into Jawas

7S Analysis

Snugginess

Snuggability

Snug factor

Snugelocity

Snugtritional value

Snug 2.0

Snugtastic

Organizational Culture

Balanced scorecard• Expert Witness:

Matt Redmond

Important questions:• Do your coworkers

suck?• Do you get paid

above minimum wage?

Slide You Cannot Read

Poop

Poop

Poop

Poop

Five Farces

Supplier Power

Buyer Power

Threat of Substitutes

Threat of New

Entrants

Rivalry

Barrier to Entry

Intimacy prevention

Result: reduced baby snuggie purchases

EPIC FAIL

Strategic Partnerships

Purity rings

Supports middle school health education

Align with braces wearers

Sell exclusively to MIT and engineering undergrads

Consumer Behavior

Sit Lay

Sleep Drool

NPV Analysis Mintel Data:

NPV Analysis

Goal = Money

Statistical Analysis

Snuggie

Two by Two

High

Low

High

Enjoyment

Low

Time Spent

Snuggie

Integrated Project

2nd Semester Project

Economic Analysis

MR = MC

Monopoly: Complications

Park Place / Boardwalk Problem› Premium pricing› Versioning

Mediterranean / Baltic› International opportunities› Emerging markets

Competitive Advantage

FREEBOOK LIGHT

Important FactorsWeb 2.0

Synergies

Long Tail

Efficient Frontier

Network Effect

Two-Sided Markets

Information Asymmetry Slack

Hold-Up

Incentives

Monetize

Commoditize

Process Flow

MR = MC

Corporate Social

Responsibility SiloDisruptive Technology

Bundling

Innovation

Recession

Conclusions

Key Points:•Importance of Market Penetration• Tap the Sweet Spot

•First Mover Advantage•“Monetize” Stupid People•Snuggie 3.0