snu mba brochure may · 2021. 5. 24. · professor of marketing, indiana university northwest, usa...

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With specialization in • DATA SCIENCE & ANALYTICS • DIGITAL FINANCE • MARKETING • HUMAN RESOURCES AN MBA FOR PIONEERS UGC APPROVED

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Page 1: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

With specialization in

• DATA SCIENCE & ANALYTICS

• DIGITAL FINANCE

• MARKETING

• HUMAN RESOURCES

AN MBAFOR PIONEERS

UGC APPROVED

Page 2: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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Shiv Nadar University, Delhi NCR (SNU) was established by the Shiv Nadar Foundation in 2011

as a multidisciplinary, student-centric and research-focused university. The University was

presented as a “Gift to the Nation”, accepted by the President of India in 2016. The

University’s goal is to become internationally recognized for the quality of its research and

creative endeavors and their applicability to improving quality of life, generating new insights

and expanding knowledge and creativity. The University’s distinguished faculty members

have an established track record in teaching, mentorship, and world-class research in their

respective fields.

The University has been recognized as an Institution of Eminence by the Ministry of

Education, Government of India. It is one of the four private institutions in India at present to

have received this prestigious recognition, enabling it to emerge as a world-class teaching and

research institution.

Built on an impressive and sprawling campus of 286 acres, Shiv Nadar University, Delhi NCR has

4 schools, an Academy of Continuing Education,17 departments, 9 research centers, 150+ labs and studios.

ABOUTSHIV NADARUNIVERSITYDELHI NCR

Page 3: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

The future will belong to those who embrace change. The current COVID-19 crisis has

hit the Ctl-Alt-Reset for our lives in general and the business world in particular. It is a

foregone conclusion that businesses must rework their operating models to survive,

and professionals must equip themselves with the necessary knowledge and skills to

build successful careers in a highly volatile world. The Shiv Nadar University, Delhi

NCR - MBA program is specifically designed to empower young working professionals

with the knowledge and skills to become confident leaders who can turn volatility into

opportunity. The curriculum has been designed to be deep and rigorous enough to

to balance their work schedule. With an overwhelming focus on emerging

technologies and strategy in a digital world, the program will set participants up for

successful careers in a highly complex business world.

MESSAGE FROMTHE DEAN

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DR. BIBEK BANERJEEHead of Strategic Initiatives and Senior Dean, Shiv Nadar University, Delhi NCRDean, School of Management and Entrepreneurship

Page 4: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

ABOUTTHE PROGRAM

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This UGC Approved MBA Program is designed for fresh graduates and working

prepares participants to lead in an increasingly volatile, uncertain, complex, ambiguous,

and digital world. Apart from functional knowledge, the program emphasizes emerging

technologies, globalization of businesses, and strategy in a digital world. Participants will

have an opportunity to connect with professors, industry experts, peer groups and

experience an immersive educational experience.

It is a 2-year, online program that is covered over 8 quarters. Participants can choose

between the following specializations from the 7th quarter onwards.

PROGRAM FORMAT AND SPECIALIZATIONS

MASTER OF BUSINESS ADMINISTRATION

1. Fresh and young graduates looking to acquire business acumen and skills to launch their careers

2. New managers keen to build the skills necessary to lead teams and grow their business

3. Professionals and entrepreneurs looking for a flexible, convenient, world-class MBA program from an Institution of Eminence as recognized by the Govt. of India

WHO THIS PROGRAM IS IDEAL FOR

DATA SCIENCE& ANALYTICS

MARKETING

HUMANRESOURCES

DIGITALFINANCE

Page 5: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

PROGRAMOUTCOMES

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Participants will have access to robust career support through Great Learning, including resume and interview preparation support, access to 1-1 career mentorship, virtual job fairs, and access to job opportunities.

On completion of the program, participants will be able to:

• Demonstrate a holistic understanding of the business in the digital world

• Visualize business problems in the digital world and recommend innovative solutions

• Work with data analytics to develop competitive advantages for associated businesses

• Demonstrate mastery of functional aspects of business

LEARNING OUTCOMES

CAREER OUTCOMES

Participants in this program (upon successful completion of all requirements) will earn an MBA

degree from Shiv Nadar University, Delhi NCR. Successful graduates will also receive ‘Alumni

Status’ of Shiv Nadar University, Delhi NCR and all benefits associated with it. For up to one

year after the program, participants will have access to new content and practically relevant

material, Q&A forums, career and networking events, etc.

CREDENTIALS AND LEARNING PLATFORM ACCESS

Page 6: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

PROGRAMDELIVERY

Periodic on-campus residencies, once a year which will include sessions

with industry experts, peer-to-peer interactions and learning, and

outdoor activities.

Live, InteractiveLectures

Recorded Online Videosfor flexible learning

Industry Expert sessionsfor teaching, projects andsharing experiences

Learning support to helpcontinued learningbeyond live sessions

Assignments and Quizzesto test your understanding

Case Studies, Simulations& Projects to simulatereal-world scenarios

Peer learning witha diverse class

12 hours of learningeach week

IN-PERSON RESIDENCIES

LOCAL MEETUPS

The program includes over 1000 learning hours and will be delivered through the

Great Learning platform.

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Meetups will be organized for program participants at Great Learning

centers in top metro cities from time to time for peer to peer interaction,

engagement and learning during the program.

UGCAPPROVEDDEGREEPROGRAM

WORLD-CLASSFACULTY

CAREERASSISTANCE

INDUSTRYALIGNEDCURRICULUM

Tools such as Excel,Tableau, andmany more

Page 7: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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PROGRAM CURRICULUMYEAR 1

Financial Reporting & Analysis

Data for Decision Making

Managerial Accounting

Managerial Economics

Executing Marketing Plans

Macroeconomics

Corporate Finance

Indian Economy & Geopolitics

QUARTER 1

QUARTER 2

QUARTER 3

QUARTER 4

Business Leadership and Organizational Behaviour

Managerial Communication

Marketing Strategy & Planning

Advanced Excel & Modeling

Managing People

Data, Technology & Analytics for Business

Operations Management

Design Thinking & Innovation

*The courses within each concentration track are reviewed periodically based on the program's requirement and are subject to changes• The sequencing of some of the courses may change for operational reasons• Indicative Curriculum; courses may be altered or replaced at the discretion of the Academic Council

Page 8: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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QUARTER 5

QUARTER 6

YEAR 2

QUARTER 7

QUARTER 8

DATA SCIENCE &ANALYTICS

MARKETING

HUMANRESOURCES

DIGITALFINANCE

• Business Analytics

• Web & Social Media Analytics

• Machine Learning

• AI for Business

• Strategic Human Resource Management

• HR Analytics

• Talent Acquisition & Management

• Communication, Negotiation & Conflict Management

• Digital Marketing

• Consumer Experience Management

• Product & Brand Management

• Marketing Analytics

• Financial Analytics

• Credit Tech & Digital Fraud

• Digital Banking & Finance

• Blockchain & Cryptocurrencies

SPECIALIZATIONS

Marketing Research

Project Management

Creating & Launching Entrepreneurial Ventures

Strategic Management & Competition

Entrepreneurial Finance

Strategic Leadership

Data Visualization & Business Intelligence

FinTech

Business Simulation

Capstone Project

Specialization Elective 1

Specialization Elective 2

Business Simulation

Capstone Project

Specialization Elective 3

Specialization Elective 4

Business Model Innovation & Digital Transformation

Page 9: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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Research Interests: Visual Information Processing and Persuasion, Marketing Communicationand Branding, Nonprofit and Arts Marketing, Marketing Education, and the Visual Presentationof Statistical Data.

DR. LAWRENCE L. GARBER, JR.*Associate Professor of Marketing, Elon University, USA

• Ph.D., University of North Carolina, USA

• MBA, Yale University, USA

• AB, Brown University, USA

WORLD CLASS FACULTY*

DR. BIBEK BANERJEEHead of Strategic Initiatives and Senior Dean, Shiv Nadar University, Delhi NCR

Dean, School of Management and Entrepreneurship

University Professor, Marketing, Strategy & Economics

• Ph.D., Krannert Graduate School of Management, Purdue University, USA

• Master of Economics, Krannert Graduate School of Management, Purdue University, USA

DR. SUBIR BANDYOPADHYAYProfessor of Marketing, Indiana University Northwest, USA

• Ph.D. (Marketing), University of Cincinnati, USA

• MBA, Indian Institute of Management Calcutta, India

Research Interests: Retailing Strategy, International Marketing, Social Media Marketing,Consumer Behavior, and Non-Profit Marketing

Research Interests: Finance and Accounting Theories and Concepts in Managerial andPersonal Decision Making in Emerging Markets (especially in non-formal settings using surveyand case study methods).

DR. SUNDAR VENKATESHFaculty, Asian Institute of Technology, Thailand

Member, Institute of Directors, Thailand

• Ph.D., Indian Institute of Management Ahmedabad, India

• Chartered Accountant, Institute of Chartered Accountant of India

• Bachelor of Law, University of Kolkata, India

DR. ASISH K BHATTACHARYYA• D.Phil., Allahabad University, India

• FCA, Institute of Chartered Accountants of India

• FCMA, Institute of Cost Accountants of India

• ACMA, CIMA (London), UK

• DMA, Institute of Chartered Accountants of India

Research Interests: Corporate Financial Reporting, Corporate Governance andManagement Accounting

Research Interests: Game Theory, Pricing Strategies, Product and Brand Management,Strategic Behavior in imperfect markets, Institutional Leadership in Higher Education

*Indicative list of faculty

Page 10: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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Research Interests: Strategy and Strategic Alliances, Strategy Execution, Negotiation,Entrepreneurship, and Managerial Accounting

PRADEEP MEHRA (Professor of Practice)

• PGDM, Indian Institute of Management Calcutta, India

• B.Tech. (Mechanical), Indian Institute of Technology Delhi, India

• Cost Accountant, Institute of Cost Accountants, India

DR. ANKUR MEHRAProgram Chair

• Ph.D., Indian Institute of Management Calcutta, India

• Master of Finance & Control, Department of Financial Studies, Delhi University, India

Research Interests: Venture Capital and FinTech

DR. DEEPAK KUMAR SINHA• Ph.D., Massachusetts Institute of Technology, USA

• PGDM, Indian Institute of Management Calcutta, India

Research Interests: Corporate Diversification, Divisionalisation, Adoption of New Technology,and Investment in Productivity and Quality

DR. SHALU KALRA• FPM, Indian Institute of Management Bengaluru, India

• MBA, Indian Institute of Technology Roorkee, India

Research Interests: Liquidity in Capital Markets, Corporate Social Responsibility, IPOs andCapital Allocation, Asset Pricing, and Market Microstructure

DR. SIMANTI BANDYOPADHYAY• Ph.D., Jawaharlal Nehru University, Delhi, India

• M.Sc. Economics, University of Calcutta, India

Research Interests: Applied Development, Public Finance and Public Policy, Urban Infrastructureand Finance, Economics of Education, Industrial Performance in India, and Tools for QuantitativeAnalysis: Statistical and Mathematical Programming Techniques

Page 11: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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DR. KAUSHIK CHAUDHURI• Post-Doctoral Fellowship, Hiroike Institute of Education, Reitaku University, Japan

• Ph.D. (Business Administration), Hiroike School of Graduate Studies,

Reitaku University, Japan

DR. PARTHA SARATHI ROY• FPM, Institute of Rural Management Anand (IRMA), India

Research Interests: Dynamics of Intellectual Capital, Open Innovation Strategy, TechnologyTransfer/Commercialization, Technology Management, IP linked Business Policy Research,and Social impact of IPRs

DR. VINITA KRISHNA• Ph.D., Department of Management Studies, Indian Institute of Technology, Delhi, India

DR. ARVIND SHATDAL• FPM, Indian Institute of Management Ahmedabad, India

• M.S., University of Wisconsin at Madison, USA

Research Interests: Group Information Sharing and Transactive Memory, Group andOrganizational Learning, Virtual Teams, and Organizational Innovation and Design Thinking

DR. SURYA SARATHI MAJUMDAR• Fellowship in Operations Management at Indian Institute of Management Calcutta, India

• B.S. in Electrical Engineering, Texas A&M Kingsville, USA

Research Interests: Decision Theory, Logistics and Optimization,Data Envelopment Analysis

Research Interests: Social Entrepreneurship, Innovation &Design Thinking, and Institutional Theory

Research Interests: Institutionalization of Ethics in Indian and Japanese Corporations, Leadership Cognition and Ethical Vignettes in Start-ups and Entrepreneurship, HPWS work practices (Strategic HR) in Commitment, Impact of Stress on Occupation and Working Life, Social Media Analytics and its Impact on Employee Ethical Cognition, Employee Relation and Behavior

Page 12: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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DR. SUDARSHAN NAIDU• FPM, Institute of Rural Management Anand (IRMA), Gujarat, India

MS. PAROMA ROY CHOWDHURY*Lead Communications and Advocacy, Dream Sports (which owns Dream 11 and Fancode)

• Fellowship in Journalism, Cambridge University, UK

Research Interests: Reputation Management, Executive Branding, Policy/RegulatoryCommunication, Crisis Communication, and Advocacy

Research Interests: Business Ethics and Critical Management Studies

DR. VIVEK KHANNA• FPM (Organizational Behavior and Human Resource Management),

Indian Institute of Management Indore, India

DR. VIJAYTA FULZELE• Ph.D., Indian Institute of Technology Delhi, India

Research Interests: Supply Chain Management, Operations Management, and ManagingService Operations

DR. AISHNA SHARMA• Ph.D., Jawaharlal Nehru University, India

• M.Phil., Jawaharlal Nehru University, India

Research Interests: Economics of Education, Public Finance, Urban Financeand Public Private Partnership

MR. SORABH BAJAJ*Associate Director, Harappa Education | Master Mentor, Master’s Union School of Business, India

• MBA (Strategy), Ohio University, USA

• Behavioral Economics, University of Toronto, Canada

Research Interests: Mentorship and Business Strategy and Growth Drivers

Research Interests: Relationship Marketing, BoP Marketing, Customer Experience Management, Agribusiness, Managing Collectives, Local Governance, and Social Impact

*Visiting faculty

Page 13: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

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UGCAPPROVEDDEGREE

Upon successful completion of the program, learners will receive a degree

from Shiv Nadar University, Delhi NCR

THE EXECUTIVE COUNCILUPON THE RECOMMENDATION OF THE ACADEMIC COUNCIL

HEREBY CONFERS ON

ON HAVING SUCCESSFULLY COMPLETED THE PRESCRIBED REQUIREMENTSTHROUGH ONLINE MODE

GIVEN AT GAUTAM BUDDHA NAGARON THIS FIFTEENTH DAY OF JULY TWO THOUSAND AND TWENTY

REGISTRAR VICE CHANCELLOR CHANCELLOR

ROLL NO.: 0000000

THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

NAME OF STUDENT

Page 14: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

Great Learning is India’s leading professional learning

company. When you choose this program, you also

get access to Great Learning’s extensive pool of

industry experts and dedicated career assistance.

• 1 Million+ Learners

• 2500+ Industry Expert Mentors

• 160+ Countries

• 500+ Hiring Partners

• Best Ed-Tech Company of the Year*

GET THEGREAT LEARNINGADVANTAGE

*EdTech Review Awards 2020

PERSONALCAREER COACH

Get access to career mentoring depending upon your experience in the industry with a

personal career coach. The coaches are either industry veterans or professionals who’ve

transitioned to management roles so the candidates benefit from their guidance on how to

build a management career.

We conduct career fairs to connect our students to industry opportunities. Our recent

career fair saw leading hiring partners like Accenture, HSBC, UST-Global, Rakuten,

Myntra, DXC Technologies, Tredence, Brillio, TheMathCompany, AB IBev etc. conduct

over 300 interviews.

GL EXCELERATECAREER FAIRS

GREAT LEARNINGJOB BOARD

The program provides candidates access to the Great Learning Job Board. 500+

organizations approach us with job opportunities which are shared through the Job Board

with our candidates. We’ve seen over 8000+ alumni transitions to the careers of their

choice, with an average salary hike of 48%.

E-PORTFOLIO & RESUMEBUILDING SESSIONS

An e-portfolio is a snapshot of all the projects done and skills acquired during the program

that is shareable across social media channels. We also help you build your resume to

highlight your skillset along with your previous professional experience.

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Page 15: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

HIRING PARTNERS

AND MORE

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Page 16: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

FEE PLAN

PROPOSED START DATE - JULY 2021

The tuition fee for the program shall be `4,00,000

FINANCING OPTIONS AVAILABLE

PROGRAM FEES

ELIGIBILITY AND ADMISSION

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ADMISSION PROCESS*

Step 1: Fill the Application Form• Register by filling up the online application form

• Provide basic information and professional details

Step 2: Profile Evaluation and Screening• Interested graduate applicants with 60% and above will go through a screening call by

• Graduate applicants with less than 60% will be tested for their aptitude and analytical skills,

Step 3: Join the Program• If selected, you will receive an letter for the upcoming cohort

• Secure your seat by paying the admission fee

*admission to the program is subject to documents verification

Admission Deposit `25,000*

Before Q1 ̀ 1,00,000

Before Q3 ̀ 1,00,000

Before Q5 ̀ 1,00,000

Before Q7 ̀ 75,000

Year 1 Fee – `2,00,000

Year 2 Fee – `1,75,000

Any boarding and lodging provision on campus, if needed, will incur an additional nominal cost

• Applicants must hold a bachelor's degree or equivalent with at least 50% marks or

equivalent CGPA from any of the recognized Universities, Deemed Universities, Institutions of

National Importance or from a Professional Body including ICAI, ICSI, ICWAI, etc.

• Graduates with professional working experience will be preferred

Note: *Admission Deposit will be adjusted against the first semesterfees, so only the balance of INR 75,000 is to be paid.

Page 17: SNU MBA Brochure May · 2021. 5. 24. · Professor of Marketing, Indiana University Northwest, USA • Ph.D. (Marketing), University of Cincinnati, USA • MBA, Indian Institute of

READY TO ADVANCEYOUR CAREER?

The information transmitted is intended only for the person or entity to which it is addressed and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon, this information by persons or entities other than the intended recipient is prohibited, and all liability arising therefrom is disclaimed. If you received this in error, please contact the sender and delete the material from any computer.

APPLY NOW

Speak to a Program Advisor080 4718 4883

Email [email protected]

Visit our websitembaonline.snu.edu.in