SNIA EUROPE B.O.D. REPORTApril 2011

Sponsorship 2011

Platinum Gold Silver + SilverDataCore Compellent* Acronis NECHP HDS Bocada* NovaStorDell Quantum Bull PoINT

Juniper Fast LTA qSkillsHMK STECQLogicScalitySilver Peak*TMSVeeam*Virtual Instruments

* New Sponsors

• DataCore updated from Silver+ to Platinum; NovaStor from Pod to Silver; Fast LTA from Silver to Silver+

• STEC downgraded from Silver+ to Silver• We need help with the following companies: Microsoft, Amazon, Google, Quest, Citrix,

VMware (maybe alliance managers from vendors could help here)• Please note: Many more about to sign – so it is looking good

Frankfurt Agenda• Tracks

– Keynote Theatre– Storage Technologies– Cloud Storage– Cloud Computing– Virtualization– Datacenter Technologies– Converged Networks– Customer Case Studies (x2)– BITKOM (tbc) on day 2

Comment: Cloud Security will be covered in Cloud tracks

Frankfurt Agenda• Alliances

– The 451 – have committed to sending three/four analysts to speak in various tracks and will supply marketing content to help in promotion of the events and onsite collateral.

– Demartek (Denis Martin) who ran two tracks and chaired the FCoE debate last year will return and will also supply marketing/promotional content.

– The Green Grid– BITKOM– Data Centre Alliance

• Invited speakers who have confirmed– John Manville, VP of IT Network and Data Center Services, Cisco (USA) – Harkeeret Singh – Chair or Green Grid EMEA (Thompson Reuters)

• Call for Papers has generated interesting submissions from– The Evaluator Group– Alquist– Josh Krisher– Digital Reality Trust

Marketing• We again plan to do more marketing outside of Germany this year, in particualr in adjacent

territories such as Poland, Czech republic, etc. • We are considering some different ways of telemarketing by utilising the services of

independent consultants or training companies who we will ask to contact registered delegeates to secure their attendance in return for free exposure and/or discounted presence at the event.

• ACTION: Can anyone help with contacts at the company ‚Werbehaus‘ in Germany who are a target organisation for us in respect of the above.

• This year we are working with zdNet on a ‚one-minute pitch‘ idea which will be free to sponsors, giving them good publicity prior to tand at the event – zdNet will also interview delegates on site

• We are currently creating significanlty modernised website with new improved features such as ‚matchmaking‘ for sponsor-delegate meetings, personalised floor plans, mobile friendly features , mor euse of video etc.

• We are also working on a specific Mobile ‚app‘• We have just got Arpen Tucker who runs two LinkedIn Data Centre groups to invite his groups to

our events so will be exploiting this and his relationship with the Data Centre Alliance (DCA) who are considering hosting a meeting in Frankfurt.

• We expect to get significant cooperation with the Green Grid on helping promote the event this year and have secured their chairman as a speaker.

• We are planning a networking party on Tuesday evening with entertainment, drinks and snacks

Comments

• While we are strong in Storage we need more people with strengths in Virtualization, Cloud, etc to help with future expansion(this does not mean less focus on Storage)

• Paul & Chris suggested we set up an advisory board in the UK and Germany (Munich) to help us with long-term growth not only in Germany but also to seriously look into growing a second event in other locations.