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    SNEH PRAYAS

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    Sneh Prayas- Who are you?

    Sneh Prayas is the Gujarat chapter of a National level NGO "Prayas".

    It has tried to restore childhood to all those children who are on the brink of

    starvation and deprivation.

    Prayas associates itself with 80,000 neglected, street and working children in

    different parts of India.

    Children that Prayas works for are fighting everyday for survival as rag pickers,shoeshine boys, street vendor, domestic helpers, or even as beggars.

    Many of these children are subjected to violence, abuse and exploitation, which

    initially result in disorientation and delinquency ending up in a life of crime and

    resulting in social disintegration.

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    In India, as per GOI there are 12.6 million under 14 children engaged in

    child labour.

    Civil society places the number of child labour at a more realistic 40

    million.

    70 per cent of children in child labour are in agriculture.

    Some children are forced to work up to 18 hours a day, often never leaving

    the confines ofthe factory or loom shed.

    69% of child labor work in agriculture sector; 9% work in the industrial

    sector; a staggering 22% work in the service sector.

    Ever ear 22 000 children die in work related accidents.

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    After, evaluating and thoroughly analyzing our findings we decided to extend our

    scope to 3 problems that we felt were hampering the productivity of Sneh

    Prayas. These 3 problems are as follows:

    1. Sneh Prayas inability to retain Volunteers.

    2. Low morale and productivity of the Volunteers.

    3. Sneh Prayas inability to advertise and popularize its cause and fight

    against child labor.

    (For ease we will refer to these as Problem I, II & III respectively)

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    Inability to Retain VolunteersSupporting Data: In the pie chart below we will see how maximum ofthe

    workers interviewed are only about 3 months old, this foreshadows how high

    the attrition rate of volunteers atthe NGO is.

    Distribution of experience of volunteer's surveyed

    More than 3 Month'sMore than 6 Month's

    More than 1 Year

    More than 2 Years

    18 volunteers

    4 volunteers

    2 volunteers1 volunteer

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    Probable Reasons for Occurrence of Prob. I

    As per the questionnaire most of the volunteers affirmed the fact that Sneh

    Prayas was not able to give them the exposure they desired.

    When asked about the role played by the top management in assisting them,most volunteers thought the managements involvement to be unsatisfactory.

    Out of the 25 volunteers surveyed 11 thought the trips planned by the NGO

    were poor in quality, whereas another 11 though of them to be just satisfactory.

    Thus, from the data gathered we can deduce that the main reason for this highattrition in volunteers could be attributed to the lack in morale and motivation in

    the volunteer work force.

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    Probable Solutions to Issues raised in Prob. I

    1. Start a system of recognizing volunteers that do exceptional work for the NGO.

    This can be done by announcing awards such as Volunteer of the

    Month/Week/Day as the NGO would deem fit.

    2. organize small seminars every alternate day where the organizations top mostofficers should address the young volunteers.

    This would be a very good way of keeping the volunteers motivated.

    will help raise awareness as the speakers of these seminars would be

    people who are highly regarded by these volunteers.

    3. Instead of giving the volunteers lectures on moral behaviour it would be morehelpful to practically imbibe moral values in them.

    to do this there are many co-operation and moral conscious development

    drills and games available online.

    management could adopt any such drills or games that may suit them and

    train its volunteers in a new fashion.

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    Perceived Results if Suggestions are Implemented

    We believe that the following changes will be experienced by the

    management of Sneh Prayas if the previously mentioned suggestions are

    implemented in their absolute, intended form. The advantages evolving are as

    follows:

    Increase the interest of volunteers as they will feel motivated

    Increase the overall productivity of the volunteer workforce

    Volunteers will become more active as well as aware of social welfare

    Morale will increase manifold

    Healthy competition will be introduced which will affect overall productivity

    Considerable increase in workforce as it will be easier to retain workers

    Decrease the time spent by the organization on training volunteers

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    Low Morale and Productivity of Workers

    There are numerous reasons for low morale and productivity. We just

    saw ways of increasing morale and productivity. But, there is another issue

    which has been raised when the questionnaire was studied. It is more of a

    question.

    Is

    the managemen

    tsuppor

    ting and helping i

    ts volun

    teers? Wha

    trapport does the top management share with their grass root subordinates?

    This is whatthe volunteers felt:

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    Involvement of Top Management & Assisstance

    provided by them

    0 5 10 15 20

    Unsatisfactory

    Satisfactory

    Excellent

    NumberofVolunt

    e

    er's

    Here we see how most ofthe volunteers feel thatthe

    managements involvement with them is unsatisfactory. This is a matter of

    grave concern because the engine ofthis train seems to be out of line from

    the other compartments. Here we see how the volunteers feel thatthey are

    unguided and thus eventually the morale ofthe volunteer starts to

    decrease. This is a matter of grave concern forthe management as, an

    issue like this seriously hampers productivity of a volunteer and thus

    reflects negatively on the organization.

    The solutions to these have already been mentioned in the above

    slides. Implementation ofthese ideas is an equally importanttask. Thus we

    will discuss ways in which implementation can be improved andoptimized.

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    1. Establish a chain-of-command.

    Set a clear chain-of-command with a formalized decision-making

    process.

    Make sure the process is simple so that implementation does not

    become stalled.

    Ensure that defined processes are properly being followed by

    continually monitoring the situation.

    2. Develop success indicators.

    Identify the standards that will be used to measure the success ofthe

    program.3. Employ techniques that ensure constant communication

    The communications should include performance reports, successes,

    accomplishments, feedback, inputs, and comments.

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    4. Regularly collect feedback from participants and assess ifthe goals are

    being achieved

    5. If goals are not being achieved, evaluate and change the process.

    6. Allow open communication. Listen to feedback from all parties involved in

    the process; they may have more effective solutions to implement part of

    the plan.

    Ifthe management holds to these world renowned steps of implementation

    of a program, then it will definitely be able to formulate many successful

    programs. These programs when directed towards the common goal of

    increasing volunteer loyalty and productivity will give birth to a whole new

    class of motivated and efficient volunteers.

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    Its Decision to not Advertise Itself

    From the data we have been able to accumulate some very interesting

    information. This is about a potential rift in the management as towhether Sneh Prayas should advertise itself. Two very serious

    arguments have been put up by two members ofthe top management.

    These views are as follows:

    1. Advertisement would be a waste of money as its opportunity

    costs are very high.

    2. Advertisement will be a rewarding investment as it would increase

    donations and thus help increase operations.

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    ARGUMENT AGAINST ADVERTISEMENT

    Money will not be used for an objective that is not mentioned in the

    mission or vision ofthe NGO.

    Higher opportunity cost of advertising would be to use the same moneyto further improve the living conditions of other children in need.

    Will not divertthe NGOs attention from the main objective of making its

    stand more strong atthe grass root levels

    ARGUMENT FOR ADVERTISEMENT

    Advertising would popularize the NGOs campaign and would thus lead

    to more donations.

    The opportunity cost argument of other opinion is invalidated as more

    donations would in turn lead to an increase in the opportunity to expand

    operations.

    Thus, eventually in the long run the NGO will be able to help many more

    children as its funds would increase and eventually so would its capacity

    to support more and more children.

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    Our Approach: To finding a Solution

    In the year 2010-11 Prayas has managed to raise funds totalling to Rs.44,561,474. Its total income on the other hand has been equal to Rs.

    10,319,842.

    There are many modes of advertising, the two cheapest ways are

    through bill boards and through announcements on radio. The costs for

    these range from Rs. 15,000 1,00,000 for bo

    th radio or bill boards. Wefeel that for an institution that is able to raise funds amounting to

    approximately Rs. 45,000,000, an investment in advertising would be

    only 0.5% of its total capacity to raise funds.

    From the data represented above, we can be sure that investing in the

    cheapest

    advertising will no

    tbe de

    trimen

    tal

    to

    the overall opera

    tions ofthe NGO, and thus advertising would be a lucrative option for Sneh

    Prayas.

    (Figures may not be perfect, thus a bigger range has been created to give

    the best estimate.)

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    Suggestons made by Volunteer's

    0

    1

    2

    3

    45

    6

    7

    8

    9

    1

    NumberofVo

    lunteer's Increase the Number of

    Volunteers

    Increase help in Affected

    AreasAdvertise to Increase

    Awareness of Child Labor

    Other

    In our survey we asked volunteers about whatthey felt should be a priority

    for Sneh Prayas in the near future. We found thatthe maximum amount of 8

    out of 25 volunteers seemed to think that advertising to increase

    awareness should be a priority for Sneh Prayas. Other answers given are

    represented below in the Bar Graph.

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    As we conclude we would like to stress upon the following issues:

    It is very important forthe managementto become more interactive with its

    volunteers.

    It is very important forthe managementto concur upon strategies toincrease volunteer morale.

    The management must understand that keeping a good rapport with the

    volunteers is the only way for itto increase its efficiency and in turn its

    degree of operations.

    Sneh Prayas is an institute; lucrative enough to advertise and popularize its

    campaign, and we believe it should start advertising itself as soon as

    possible.

    The organization must also make use ofthe implementation strategies we

    have suggested as it is very important forthem to match theirimplementations with their intentions.

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    The top management at Sneh Prayas did not co-operate with our

    assignment and thus no data could be gathered from them.

    Subjective questionnaires would have yielded more diverse results and

    would have increased the credibility of our report. Unfortunately, the

    volunteers did not react well to subjective questionnaires as it would use

    up more oftheirtime. Thus objective questionnaires had to be resorted to.

    The on site manager was not given authority to formally answer our

    questions, thus data gathered in Appendix III is a result ofthe

    recapitulation of what Mr. Bhavik Jain talked to us about. Thus, it may

    contain a certain bias ofthe team member who has tried to record the

    whole conversation on paper.

    Due to lack of resources we were not able to ascertain the exact cost of

    advertising, thus a greater range is provided in the reportto give an

    approximate estimate.

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    http://www.snehprayas.org/aboutus.html

    http://aieseclittlehands.blogspot.com/2011/04/stop-child-labour-lets-gather.html

    http://shiblysadik.wordpress.com/page/2/

    http://musenmotivation.wordpress.com/tag/anti-child-labour-acts/

    http://www.merinews.com/newPhotoLanding.jsp?imageID=11236

    http://jubayerchowdhury.wordpress.com/page/2/

    http://edutail.com/buzz/child-labour-a-social-crime-let-save-the-child/460http://www.ache.org.uk/

    http://www.mercatornet.com/family_edge/view/9267

    http://www.worldrevolution.org/projects/globalissuesoverview/overview2/briefenvironment.h

    tm

    http://epakistantimes.blogspot.com/2011/06/what-should-we-do-at-child-labour-day.html

    http://www.baijujoseph.com/The-World-Around-Us/Child-Labour

    http://inhabitat.com/worst-forms-of-child-labor-occur-in-indias-garment-industry/http://www.danwhite.org/Photography/Child_Exploitation.html

    http://21st-centurynetwork.com/blog/?p=714

    http://www.ehow.com/how_6064202_implement-program-management-plan.html

    http://www.prayas4development.org/reports/PRAYAS%20mF%20Financials-2010-11.pdf

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