snapshot of digital india - december 2013

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A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in the past one year.

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Page 1: Snapshot of Digital India - December 2013

Snapshot of Digital India

August 2013

Page 2: Snapshot of Digital India - December 2013

LANDLINE

(August 2012) – 31 million

(November 2012) – 30 million

(February 2013) - 29 million

(November 2013) - 29.28 million

(August 2012) – 934.09 million

(November 2012) – 890 million

(February 2013) - 892.02 million

(November 2013) – 870.58 million

MOBILES

CONNECTIVITYSnapshot of Digital India December 2013

Page 3: Snapshot of Digital India - December 2013

(August 2012) 14.82 million

(November 2012) 15.08 million

(February 2013) 15 million

(November 2013) 15.36 million

(August 2012) – 123 million

INTERNET CONNECTIONS

BROADBAND CONNECTIONS

INTERNET THROUGH

MOBILE

(August 2012) 14.82 million

(November 2012) 78.7 million

(February 2013) 87.1 million

(November 2013) 110 million

(November 2012) – 137 million

(February 2013) – 150 million

(November 2013) – 205 million

Snapshot of Digital India December 2013

Page 4: Snapshot of Digital India - December 2013

SOME STATISTICS ON CONNECTIVITY

Mumbai has the highest number of internet users

(12 million) followed by Delhi (8.1 million) and Hyderabad

(4.7 million)

More than 65% of Indian mobile users are below 35

years of age

The penetration of mobiles is highest (75%) among the age

group of 19-24 years

64% of Indian mobile users

are male

Year-on-Year growth in the

number of Internet users : 40%

Number of internet users in urban

India: 137 Million

Number of internet users in rural India:

68 Million

Number of mobile internet users in urban India:

85 million

Number of mobile internet users in rural India:

25 million

Snapshot of Digital India December 2013

Page 5: Snapshot of Digital India - December 2013

BROADBAND SPEEDS ACROSS COUNTRIES

INDIA Speed (Mbps): 4.15

BRAZILSpeed (Mbps): 9.17

USASpeed (Mbps): 20.74

JAPANSpeed (Mbps): 40.74

SWEDEN Speed (Mbps): 42.06

SOUTH KOREASpeed (Mbps): 47.18

SINGAPORESpeed (Mbps): 52.78

ROMANIASpeed (Mbps): 49.85

HONG KONGSpeed (Mbps): 71.43

Snapshot of Digital India December 2013

Page 6: Snapshot of Digital India - December 2013

GLOBAL SMARTPHONE MARKET SHARES

35 %

13.4 %

5.1 %

4.8 %

4.3 %

Others37.3 %

Others

81.0 %

12.9 %

3.6 %

1.7 %

0.6 %

Snapshot of Digital India December 2013

By Brand By Operating System

Page 7: Snapshot of Digital India - December 2013

INDIAN SMARTPHONE MARKET SHARES

By Brand By Operating System

Others

Others

*Operating system figures unchanged since August 2013 owing to lack of availability of published research

23%

21%

10%06%

04%

01%

34%

90%

10%

Snapshot of Digital India December 2013

Page 8: Snapshot of Digital India - December 2013

PERCENTAGE SHARE OF MOBILE HANDSET PAGEVIEWS BY OPERATING SYSTEM

32%

24.4%

14.8%

12%1%

YEAR-ON-YEAR GROWTH IN THE INDIAN MOBILE HANDSET MARKET - 2013

• Mobile Handsets: 62.9 million (8.3%) • Feature Phones: 51.8 million (-3.7%)• Smartphones: 11.1 million (123%)

Snapshot of Digital India December 2013

Page 9: Snapshot of Digital India - December 2013

GLOBAL TABLET MARKET SHARES

29.6%

20.4%

7.4%

4.8%2.5%

Others35.3%

By Operating System

*Operating system figures unchanged since August 2013 owing to lack of availability of published research

67%28.3% 4.5%

0.2%

By Brand

Snapshot of Digital India December 2013

Page 10: Snapshot of Digital India - December 2013

INDIAN TABLET MARKET SHARES

19%8.5%

7.8%6.4%

4.3%

By Operating System

By Brand

88%10% 1%

1%

Snapshot of Digital India December 2013

*Operating system figures unchanged since August 2013 owing to lack of availability of published research

Page 11: Snapshot of Digital India - December 2013

DESKTOP BROWSER MARKET SHARES

India

Global

39.1% 28.83% 20.43% 8.27% 1.19% 2.14%

49.5% 29% 15.4% 2.19% 1.78% 1.35%

Snapshot of Digital India December 2013

Page 12: Snapshot of Digital India - December 2013

MOBILE BROWSER MARKET SHARES

India

Global

25.68% 23.68% 19.23% 10.48% 5.86% 4.78% 2.88% 2.19%

31.4% 30.7% 12% 10.35% 7.9% 0.9%

Snapshot of Digital India December 2013

Page 13: Snapshot of Digital India - December 2013

SOCIAL MEDIA NUMBER OF USERS: GLOBAL

1.15 billion 500+ million 500+ million 238+ million

130+ million 70 million 267 million

Snapshot of Digital India December 2013

Page 14: Snapshot of Digital India - December 2013

SOCIAL MEDIA NUMBER OF USERS: INDIA

115 million 77.49 million 20 million 23 million

55 million 8.12 million 2.93 million

(active users – 36.9 million)**

*Number of users for G+ and Pinterest unchanged since August 2013 owing to lack of availability of published research** Based on Washington Post’s report: http://www.washingtonpost.com/wp-srv/special/business/twitter-ipo-world/

Snapshot of Digital India December 2013

Page 15: Snapshot of Digital India - December 2013

SOCIAL MEDIA STATISTICS - GLOBAL

700 YouTube video links are shared on Twitter every minute

70% of B2C marketers have acquired a customer through Facebook

43% of marketers in USA have found a customer through LinkedIn

50% of technology companies have acquired a customer through Twitter

25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour

41% of online B2C marketers use Google+, compared to 39% of B2B marketers

Tumblr users spend an average of 14 minutes per visit, about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit

Snapshot of Digital India December 2013

Page 16: Snapshot of Digital India - December 2013

SOCIAL MEDIA STATISTICS - INDIA

India is predicted to become the 2nd highest internet user after China by 2014 and overtake the number of internet users in USA

Blogs have seen year-on-year growth of 48% making it the fastest growing web category

Only 9% of the active internet users transact online

Over 40% of searches on Google originate from mobile devices

30% of Facebook users in India are mobile-only Internet users and 30% of new registrations come through mobile

Snapshot of Digital India December 2013

Page 17: Snapshot of Digital India - December 2013

SOCIAL MEDIA STATISTICS - INDIA

India has recorded the highest social networking growth of 37.4% in 2013

India has 7.59% of market share for Facebook and a penetration of 7.7% of total population

For Facebook there are 76% male users and 24% female users in India, compared to 46% and 54% in the United States and 47% and 53% in Brazil

Vodafone India Official Facebook page has the highest number of ‘Likes’. Telecom and mobile brands top the list of ‘number of Likes’ in India

10,000 full-length Indian movies and 95% of India’s music catalogue, both in Hindi as well as regional languages is available on YouTube

Snapshot of Digital India December 2013

Page 18: Snapshot of Digital India - December 2013

SOCIAL MEDIA AND ELECTIONS - 2014

- Top 5 Politician Facebook Fan Pages in India

- Top 5 Most Mentioned Indian Politicians

Narendra Modi Arvind Kejriwal Vasundhara Raje Vijay Goel Mamata Banerjee

Narendra Modi Rahul Gandhi Manmohan Singh Sonia Gandhi Arvind Kejriwal

• As per a recent Google survey, social media can have an impact on around 30 per cent seats in Lok SabhaElections 2014.

• It is likely to influence 160 of India’s 543 Parliament constituencies, making Facebook and Twitter users the nation’s newest voting bloc

• Narerdra Modi has the highest number of twitter followers (2.8Mn) amongst the politicians

Snapshot of Digital India December 2013

Page 19: Snapshot of Digital India - December 2013

Sachin’s 200th Test Match on Social Media

Snapshot of Digital India December 2013

Page 20: Snapshot of Digital India - December 2013

SACHIN TENDULKAR ADDS A SOCIAL MEDIA RECORD TO HIS LIST!

*Digigraph - Digigraph – A website through which customized images with messages from Sachin got generated as soon as a tweet with the #ThankYouSachin was sent.

#ThankYouSachin

3 million tweets

with the hash tag

A thank youmessage came from

Sachin Tendulkar himself, acknowledging the

campaign becoming the most retweeted tweet in India, with the counter standing at 16,888 RTs and 11,389 favorites.

4 million Views for the

Digigraph

A lot of contests leveraged

the match too.

Snapshot of Digital India December 2013

Page 21: Snapshot of Digital India - December 2013

Star sports.com: 3.5 million visitors for the test series

Each stand was photographed at regular durations during the match. People could select their stand, download the photograph of that stand, tag themselves, and share it across social media.

STAR SPORTS: I WAS THERE CAMPAIGNSnapshot of Digital India December 2013

Page 22: Snapshot of Digital India - December 2013

A series of contests like quizzes, messages, etc. were done over a period of 10 days and the prize was a bat autographed by Sachin Tendulkar.

SAKRI : 10 DAYS OF 10 TENDULKAR CONTEST Snapshot of Digital India December 2013

Page 23: Snapshot of Digital India - December 2013

KASPERSKY CONTEST ON FACEBOOK

Participants had to answer questions about Sachin Tendulkar and those who got all the answers correct had a chance to win either an autographed bat or a chance to meet Sachin Tendulkar.

Snapshot of Digital India December 2013

Page 24: Snapshot of Digital India - December 2013

TWITTER CONTESTSSnapshot of Digital India December 2013

Page 25: Snapshot of Digital India - December 2013

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SOURCESSnapshot of Digital India December 2013

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SOURCESSnapshot of Digital India December 2013

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SOURCESSnapshot of Digital India December 2013