Snapshot of Digital India - August 2012

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A quarterly compendium of the latest India-specific statistics on digital connectivity, social media, mobile, smartphone usage, tablet usage, etc.

TRANSCRIPT

Slide 1

Numbers tell a story

Numbers quantify trends

and patterns

Numbers make abstract data

easy to comprehend

A strategy that aligns with

relevant numbers, works

wonders!

Why the Fuss over Numbers?

Internet User Statistics

32

903.72

120

13.335031

960

123

14

449

0

200

400

600

800

1000

1200

Landline Connections Mobile Connections Internet Connections Broadband Connections Internet through Mobile

Mar-12

Aug-12

Nu

mb

er o

f C

on

nec

tio

ns

in M

illio

ns

Smart-phones Usage

Samsung Nokia RIM Apple

Market Share by Percentage (India)

Smart Phone market share (Global) Q212 Units sold (in millions) Q212 - Market Share (percent)

Samsung 50.2 32.6

Apple 26.0 16.9

Nokia 10.2 6.6

HTC 8.8 5.7

ZTE 8.0 5.2

Total 50.7 32.9

Tablet Usage

56.52

22.53

6.17

1.94

12.84

0 10 20 30 40 50 60

Samsung

Apple

RIM

HCL

Others

Global Tablet OS Shipments(Units in millions)

Q211 Q212

Apple iOS 9.3 17.0

Android 4.4 7.3

Microsoft 0.6 0.3

Others 0.7 0.3

Total 14.9 24.9

Global Tablet Market Share (percent)

Q211 Q212

Apple iOS 62.0 68.3

Android 29.3 29.3

Microsoft 4.0 1.2

Others 4.7 1.2

Total 100 100

Market Share by Percentage (India)

Social Media Statistics

Number of Users in August 134,000

6.7% of 20 million users are from India

50 million

users

51million

users

GROWTH2%

MarchAugust

13million

users

16million

users

MarchAugust

14million

users

15+million

users

AugustMarch

GROWTH23%

GROWTH7.1%

More Statistics on Indian Users

of Indian smart-phone users access internet on their mobile94%

Most popular activities amongst online Indians 98% - emailing

76% - searching or buying non travel products

69% - download music

62% - job searching

61% - social networking

59% - searching for / buying travel products

of the Indian mobile internet using population hails from the non top eight cities50%

More than

80% Almost of Indian users have performed

some form of financial transaction through their mobile phones

Top 5 states housing the highest proportion of internet households in India

Maharashtra 18%

Tamil Nadu - 10%

Karnataka - 8.27%

Uttar Pradesh(Noida inclusive) - 8.18%

Delhi - 7.68%

Andhra Pradesh 7.15%

1

2

3

4

5

Comparison India | China | USA | UK

31 million

146 million

33.2 million

31 million

1.046 billion

327 million

81 million

960 million

538 million

243 million

52 million

123 million

159 million

53 million

18.74 million

14 million

388 million

179.85 million

22.8 million

449 million

0.5 million

155 million

35.45 million

51 million

200 million*

141.8 million

10 million

16 million

*Figures for Weibo as Twitter is blocked in China

2 million**

61+ million

9+ million

15+ million

*** LinkedIn has no official license to operate in China yet

Landline Connections Mobile Connections

Internet Connections Broadband Connections Internet through Mobiles

Facebook Users Twitter Users LinkedIn Users

1.3 Billion personal computers of all kinds (including desktops, laptops, netbooks and tablet PCs)

Interesting Global Statistics

970 Million Carsregistered & in use worldwide

The planet has a population of 7 Billion people alive

And now there are 5.9 Billion active mobile phone subscriptionsFor 5.9 Billion mobile accounts, there are only 1.1 Billion fixed landline telephones worldwide

19% of the installed base of handsets globally, are smart-phones

1.8 Billion Television sets

4 Billion Radios

4.8 Billion Mobile Handsets

1.1 Billion Landline Phones

Email Statistics (Global)

More email is read on Mobile than on a desktop email client or via webmail.

36%mobile

33%desktop

31%webmail

90%Smart-phone

Owners access the same email account

on mobile & desktop

30% more time

spent by Email visitors on the website than

regular visitors

ExactTarget 2012The 2012 channel preference survey

Litmus (June 2012)Has your audience gone Mobile

5.3%Mobile phone time is spent on Email /

IM if divided by Function.

E-commerce Statistics (India)

A total of 9 million Indian internet users carried out online transactions in 2011.This number is predicted to reach 38 million by 2015.

The travel sector is leading the way in Indian e-commerce,with one third of all travel bookings made online

Indias travel market is currently dominated by two local players MakemyTrip and Yatra, which hold 48% and 30% of the market respectively and 40% of train reservations are now made online

1% of Indian retail sales come from e-commerce, yet the market is set to be worth $2bn by 2015.

India is on the 5th position in the Global Retail Development Index (GRDI) and 2nd in Asia after China- Global Retail Expansion by AT Kearney Report

80% of Indian web users say they plan to shop online in the near future

What lies ahead

Source : Economic Times

Mobile Advertising spend came to US$56.5 million in 2011. It is

forecast to reach $247 million by 2015.Source : Emarketer

It is expected that by 2017, approximately 23.38 million tablets would be sold in India. The Indian Mobile Value Added Service industry itself is estimated to grow to US$ 10.8 billionby 2015

Online advertising in India is currently generating US$410 million a year and represents 7% of total advertising spend. By 2015, it is expected to generate US $1.6billion and comprise 10 to 15% of Indias overall as spend.

The mobile advertising is set to grow ten-fold within the coming five years. In current value is US $11 million.

India could become one of the worlds top five countries for smart-phones by 2016, representing almost 10 % of the entire worlds supply. In 2011, it represents 2.2 of it.

India will reach 250-350 million internet users by 2015Internet video will be 70 per cent of all internet traffic in 2016 in India, up from 30 per cent in 2011

The Indian government expects to increase the number of broadband connections to 175 million by 2015, 600 million by 2020

Sourceshttp://en.wikipedia.org/wiki/Communications_in_Indiahttp://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html

http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/

http://www.indiachatforum.net/Thread-india-and-internet

http://www.defence.pk/forums/indian-defence/194853-internet-users-india-debit-card-credit-card-users-india.html

http://www.thehindubusinessline.com/opinion/columns/aarati-krishnan/article3642906.ece

http://telecomtalk.info/india-has-449-million-gprs-cdma-3g-mobile-internet-subscribers-bharti-airtel-leads/97774/

http://asiancorrespondent.com/85385/india-50-million-phones-shipped-in-q1-2012-smartphones-drop-though/

http://dare.co.in/news/companies/olacabs-launches-indias-first-iphone-app-for-real-time-cab-hiring.htm

http://telecomlead.com/inner-page-details.php?id=10572&block=Mobile

http://gadgets.ndtv.com/tablets/news/samsung-the-clear-leader-in-indian-tablet-market-241823

http://techcrunch.com/2012/07/25/24-9m-tablets-sold-in-q2-with-apples-share-of-that-now-over-68-says-strategy-analytics/

http://www.pluggd.in/facebook-india-stats-2012-297/

http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

http://www.linkedin.com/answers/using-linkedIn/ULI/1025147-189411970

http://totalpinterest.com/pinterest-majority-of-users-are-from-outside-america/

http://www.strongmail.com/resources/blogs/monetizing-social-media/2012/07/pinterest-do-we-have-room-for-another-social-network-in-our-lives

http://www.wirelessduniya.com/2012/07/26/94-of-indian-smartphone-users-access-internet-on-their-mobile/

http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/

http://www.imediaconnection.in/article/1328/Research/mobile-internet-usage-on-the-rise-against-tv-and-newspaper-in-india.html

http://www.hacktree.in/2012/07/538-million-online-population-of-china.html

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

http://www.bizreport.com/2012/05/china-boasts-over-1-billion-mobile-users-drop-in-land-lines.html#

http://www.china.org.cn/business/2012-06/01/content_25538663.htm

http://lubbockonline.com/business/2012-07-07/phone-users-can-save-money-dropping-landlines#.UB9uqk3ib4Y

http://en.wikipedia.org/wiki/List_of_countries_by_number_of_Internet_users

http://www.howmanyarethere.org/how-many-mobile-phone-users-in-us/

http://content.adjustyourset.tv/2012/08/how-many-broadband-users-in-uk.html

http://www.brookings.edu/research/topics/broadband-policy

http://www.mobilemastinfo.com/2012/better-mobile-connectivity-what-you-can-do-to-help.html

http://www.newmediatrendwatch.com/markets-by-country/18-uk/148-usage-patterns-and-demographics/

http://www.intersperience.com/news_more.asp?news_id=56

http://www.homephonechoices.co.uk/partner-lp_news/news/landlines-used-as-much-as-mobiles-to-talk-to-friends-and-family-190712.html

Sourceshttp://www.socialbakers.com/facebook-statistics/china

http://www.technolog.msnbc.msn.com/technology/technolog/prediction-500-million-twitter-accounts-mid-february-117769

http://pandodaily.com/2012/07/27/what-will-happen-when-linkedin-finally-gets-to-china/

http://www.socialbakers.com/facebook-statistics/united-states

http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/

http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in-the-us-ibm-is-the-company-with-the-most-followers/

http://www.socialbakers.com/facebook-statistics/united-kingdom

http://www.dailymail.co.uk/sciencetech/article-2145160/Britain-hits-10-million-Twitter-users--turning-worlds-Tweet-obsessed-nations.html

http://in.press.linkedin.com/about

http://communities-dominate.blogs.com/brands/2012/02/the-state-of-the-union-blog-for-mobile-industry-all-the-stats-and-facts-for-2012.html

http://ideasmarkit.blogspot.in/2012/05/internet-in-india-2012-statistics-based.html

http://www.emailmonday.com/mobile-email-usage-statistics

http://contactart.in/category/email-marketing-statistics/

http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/

http://www.multilingual-search.com/travel-sector-is-the-winner-in-indian-e-commerce/26/07/2012/

http://www.iamwire.com/2012/06/india-ranks-5th-in-global-retail-development-index-but-where-in-global-ecommerce-index-a-report-by-atkearney/

http://www.multilingual-search.com/travel-sector-is-the-winner-in-indian-e-commerce/26/07/2012/

http://www.indiaprwire.com/pressrelease/other/20120719125614.htm

http://sharepress.org/more-indians-go-online-via-mobile-e-commerce-in-india-boosting-up-adma.html

http://www.iamwire.com/2012/07/statistics-insights-to-help-marketers-get-more-personal-local-adma-report/

http://www.business-standard.com/india/news/winner-takes-all/481102/

Cover page image : http://yourattractions.com/taj-mahal/

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@siddhegde

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