SOCIAL MEDIA SNAPSHOT

SOCIAL MEDIA SNAPSHOT

TAKING YOUR CONTENT FROM GOOD TO AWESOMEHOW TO GET YOUR COMMAND’S IDEAS TO SPREAD

SOCIAL MEDIA SNAPSHOT

A few key points from The Science of Social Media Marketing by Dan Zarrella

Ideas do not spread because they are “GOOD.”

They spread because they are valuable, interesting, sharable, contagious, and/or viral.

The key to figuring out what works is EXPERIEMENTATION!

(Feb 2010) "Science of Social Media Marketing" by O'Reilly media.http://www.youtube.com/watch?v=pFcHJqIvq-8&feature=player_embedded

SOCIAL MEDIA SNAPSHOT

In other words, for your message to spread on its own to your audiences your content

Must. Be. AWESOME!!!

http://www.mustbeawesome.com/

SOCIAL MEDIA SNAPSHOT

You can make your news stories more fun and sharable

1. Find the interesting, personal side of your story (AKA why others should care)

2. Make it NEW (current & relevant, relate to pop culture or current events)

3. Capture first person accounts– Written Q&A– Informal or professionally produced video– Podcast/ audio

4. Incorporate multimedia– Videos including candid interviews– Engaging/motivating music – Fan generated photos, videos, etc.

5. Post/share on multiple platforms (Website, Facebook, Twitter, blog, etc.)

SOCIAL MEDIA SNAPSHOT

Taking a story from good to awesome• Capture video interviews of those involved• Use humor & wit• Leverage multimedia• Incorporate motivating music

GOOD

AWESOME

VALUABLE

SHARABLE

CONTAGIOUS

SOCIAL MEDIA SNAPSHOT

Taking a story from good to awesome• Document personal and emotional stories• Use multimedia• Share variations of content on many platforms

(NavyLive blog, Twitter, YouTube, Facebook, etc.)

GOOD

AWESOME

VALUABLE

SHARABLE

CONTAGIOUS

SOCIAL MEDIA SNAPSHOT

Taking a story from good to awesome• Make references to current TV show, pop culture• Use multimedia• Distribute content on multiple platforms (Website,

Twitter & Flickr)• Edit the message to

be appropriate for various platforms

GOOD

AWESOME

VALUABLE

SHARABLE

CONTAGIOUS

SOCIAL MEDIA SNAPSHOT

Next steps• EXPERIMENT! Try new things and make sure you

measure the success of experiments so you can determine effectiveness of messaging and distribution channels

• Make your content CURRENT, RELEVANT, and SPECIFIED for your audience

• WATCH the full “Science of Social Media Marketing” Webinar for MANY more tips on how to be more effective in your social media efforts, http://danzarrella.com/watch-the-science-of-social-media-marketing-webinar-on-youtube.html

SOCIAL MEDIA SNAPSHOT

Remember: When you are experimenting,you may not always prove your hypothesis

1. Set expectations with your stakeholders*

2. Ask for feedback3. Analyze the feedback, make

adjustments, and move forward “Hey, we’re trying

something new… Tell us what you think”

*This includes your leadership. Experiments without leadership awareness might end poorly for you, no matter how successful you are.