snap summit 2.0: socialmedia business school
DESCRIPTION
A brief slide with information about SocialMedia's upcoming Business School event; the backdrop for their workshop at SNAP Summit 2.0, led by Nick Gonzales.TRANSCRIPT
Building Your Application Business
Hi, I’m Nick
Marketers Developers
Advertisements
Boost Traffic
The Future of Advertising on the Social Web
Why?
it’s a $21.1 billion industry
and growing....IAB est.
Why?
Total Advertising, 1999-2007
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
New Media
$ Advertising $
New Media
$ Advertising $
1.66 hours online / wk day (48% of spare time) (media-screen)
Everyone’s Getting Social
Money Is Following
Over $900 million spent in 2007
Over $1.3 billion est. spending 2008
Media ChannelMarketers
Measurement?
Format?
? ?
?
Pricing?
Marketers
DevelopersMarketers
The social networking application market will grow from $46.8 million last year to $428.3 million in 2009
(IDC 2007)
Fate For Social Nets?
Current strategies
Problems?
Solutions?
A B
Ren Chin - Yeildbuild.com
Eve Phillips - Chirp.com
Morris Sim - Circos.com
Krishna Subramanian - Formerly of Blue Lithium