snap (formerly dg group) - why mobile & responsive websites
TRANSCRIPT
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What’s The Deal With
Mobile Web?
So YouGot ANew
Website...
5+ years ago
5 years ago
4 years ago
3 years ago
2 years ago
1 year ago
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
YOUR WEBSITE...
IS BEING VISITED...
BY USERS...
ON SMARTPHONES
RIGHT NOW!
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
On average 30% of visits
to Irish websites are by users on
mobile devices
Website Visits On Mobile Devices
Mobile Visitors
Have HighExpectations
No Mobile Website=
Bad Customer Service
Source: Google. Sept. 2012
30% / 61%=
18% Of All Visitors
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
In 2011 smart phones
out-sold PC/Notebooks
for the first time ever!
Source: IDC. Mar. 2011
The World Is On The MoveAre You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
The World Is On The Move
Mobile web users will overtake
desktop web users by 2014!
Source: Morgan Stanley. Apr. 2010
Are You Missing Out?
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
Mobile web searches will
overtake desktop web searches by
2015!
Source: BIA Kelsey. Apr. 2012
The World Is On The MoveAre You Missing Out?
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Are You Missing Out?
The World Is On The Move
SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!! SHOCK NEWS!!!
Mobile search accelerates at the weekends and in the evenings
People use their mobile devices to search when they are away from their PC!
Source: Google. June. 2011N.B. the scales of the two lines are different and so volumes of searches are not proportional in this graph.
They are aligned simply to highlight the differing trends between them
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Some Ireland Specific Stats
• 71% Of Irish Population Owns A Smartphone
• 89% Have Researched A Product/Service On The Smartphone
• 36% Have Purchased A Product On Their Smartphone
• Usage Of Smartphone:– At Home – 95%– On-The-Go – 78%– In A Shop – 63%
Source: Irish Internet Association July 2012
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Main Drivers For Mobile Usage
Email & Social Media...
Source: IDC March 2013
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
If you send email newsletters, engage in social media or run search ads for your business and don’t have a mobile website, you are creating a massive
experiential disconnect
The Social Media/Email Disconnect
So IfYour
WebsiteIs Not Mobile
Optimised...
IT IS
ALREADY
OUT OF
DATE!*
* Even If You Bought It Yesterday
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
So What IsA Mobile
Optimised Website?
So We Started Building Lots
Of Mobile Websites
But ThenIn 2010
SomethingHappened
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
And Mobile Web Had To Evolve
It Became:
Responsive Websites
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Responsive (Adaptive) Websites...
Automatically adapt to the browsing platform
to deliver a perfect viewing experience whatever device is
being used
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
What Is...
A Responsive Website?
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
View This Video:
http://youtu.be/3u0nFUKLVx4
Appsvs.
Mobile/ResponsiveWebsites Or
Native Appsvs.
Web Apps
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
A smartphone is a powerful multi-function
device with powerful
computing capabilities...in your hand
How Do Apps Differ From Mobile Websites?
• A Camera• A Video Recorder• A GPS• A Microphone• Buttons• A Core Processor• Wi-Fi• A Cell Phone• Sensors
(Accelerometer, Proximity, Light)
• Memory/Storage
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
You Can Only Access This Hardware Through Device Specific Coding Platforms
Web Coding Languages Cannot Access This Hardware
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Above AllWeb Apps Are
Search Friendly
Native Apps vs. Web Apps
Examples Of When
You Need A Native App
1. Golf Club app could provide distance to hole info through GPS
2. Pub/Bar app could run a funny photo/video competition and have customers upload through app
3. Activity centre could have a game within an app that uses the accelerometer
4. Travel/Bus company wants to provide access to timetables even when there is no internet access
What 4 Things Should I Do Tomorrow?
1. Review your analytics data and determine what percentage of your traffic is currently coming from mobile web and look at the bounce rate and visit time from those visitors– A high bounce rate and low visit time
indicates frustration
2. Identify your needs– Do you need an app?– What will you provide your mobile web
visitors?– Do you need an integrated mobile site or will
a standalone mobile site work for you?
3. Research– Review as many sites as possible (both in and
out of your sector) and note down what you liked and frustrated you
4. How Will You Maximise Your Mobile Web Presence– Work out a plan that will allow you to
maximise the spend you’ll make
The D
G G
roup
- t
: 0
1 8
24
11
00
| e
: in
fo@
thedggro
up.e
u |
ww
w.t
hedggro
up.e
u
Don’t Get Distracted – Your Website Comes First!
QUESTIONS
The DG Group - t: 01 824 1100 | e: [email protected] | www.thedggroup.eu
Need More Info?
+353 (0)1 824 1100
www.thedggroup.eu
http://www.linkedin.com/company/the-dg-group
http://www.facebook.com/DGGroup.eu
@sanitymarketing
https://plus.google.com/105048823499063054157/posts
