Queen’sBIRTHDAYLabour day Labour day

Mother’s dayEaster

CHINESENEW YEAR

Melbourne CUP DAY AUSTRALIA DAY

Christmas& Boxing Day HALLOWEEN

Valentines DayQueen’sBIRTHDAY

12 Holidays To Include In YourBusiness' Marketing Calendar

holidays

holidaysare a great time to drive sales, build brand awareness and run timely promotions for maximum impact.

When putting together your next marketing plan, make sure to factor these 12 holidays into the mix.

Pssst... we’ve also included some handy tips for marketing visuals and content tone for each holiday.

holidays

When it comes to ringing in the New Year, don’t forget to help clients kick-start the year with a bang.

Create marketing material that will help clients get on track to improving their business or motivate them to achieve their New Year’s resolutions.

New Year looks like...Bright colours, fireworks, sunrises and summertime fun.

New Year sounds like...Motivation, inspiration and aspiration – topped off with a go-get-’em attitude.

Even if you’re not running specific promotions for a holiday, make sure to acknowledge it across social media networks for extra buzz and brand engagement. Countdowns to holidays always work well.

HOLIDAYMARKETING

TIP

AUSTRALIA DAY

Deep in the heart of summer, Australia Day is a great time for businesses to embrace everything that is Australian.

If you are an Australian brand, take pride in the history of your business, or thank your Australian clients for their continued business.

AUSTRALIA DAY

Australia Day looks like…Sun, surf, sand, barbecues, mates and, of course, the Australian flag.

Australia Day sounds like...Friendship, summertime, relaxation and Aussie pride (the good kind!).

Iconic Aussie brand Vegemite rebranded its packaging – and its name – to “Australia” in 2012. It also called out for Australians with remarkable stories to be the “Toast of a Nation” and have their faces and bios featured on jars.

THEYGOT ITRIGHT

http://www.news.com.au/finance/vegemite-changes-its-name-to-australia/story-e6frfm1i-1226237296078

Valentines Day

Love is in the air, and there’s no better time to spread the joy than Valentine’s Day.

This holiday isn’t limited to florists and jewellers. Use Valentine’s Day as an excuse to show clients they are appreciated.

Valentines Day

Valentine’s Day looks like…Reds, pinks, softer fonts, hearts, roses and satin ribbons.

Valentine’s Day sounds like…Appreciation, romance and passion – all sprinkled with some extra affection or attention ‘just because’.

CHINESENEW YEAR

You may not get a long weekend, but as China is Australia’s most lucrative tourism market, Chinese New Year is a holiday that marketers shouldn’t ignore.

http://www.smh.com.au/business/the-economy/tourist-spending-jumps-to-record-301b-in-australia-20140903-10bqta.html

CHINESENEW YEAR

Chinese New Year looks like…Red envelopes, dragons, jade, firecrackers, gold coins and family.

Chinese New Year sounds like…Prosperity, celebration and wishing good wealth and health (all while saying “gong xi fa cai”).

Singaporean beer brand Tiger Beer commissioned an illustrator to produce artworks featuring the brand for the Year of the Horse. It also worked with its social media network and a well-known DJ to create a Chinese New Year dance anthem called #TigerTwist.

THEYGOT ITRIGHT

http://www.marketing-interactive.com/tiger-beer-gets-creative/

As the second-longest annual holiday, Easter means lots of free time for shopping, catching up on work or planning for the next quarter of the year.

Did you know that after Boxing Day, Easter Thursday is one of the busiest days for retailers in terms of spending?

http://www.businessspectator.com.au/article/2014/4/23/industries/good-friday-effect-two-graphs-how-public-holidays-trigger-spending

You may not get a long weekend, but as China is Australia’s most lucrative tourism market, Chinese New Year is a holiday that marketers shouldn’t ignore.

Easter looks like…Eggs, chocolates, purples, bunnies and general cuteness.

Easter sounds like…Energy, youthfulness, playfulness and bad “hop-to-it” puns.

Mother’s Day

Everyone loves their mum, and Mother’s Day is the perfect way to help your clients show it in a meaningful way.

Mother’s Day

Mother’s Day looks like…Floral patterns, high tea, cursive font and pastel colours.

Mother’s Day sounds like…Appreciation, love, adoration, generosity and a hug for the women who raised us.

Don’t just send out your messaging a day or two before a holiday is about to take place. Start preparing your content and collateral a couple of months beforehand, and send out messages gradually. Ramp it up a week or so before the holiday for maximum impact.

HOLIDAYMARKETING

TIP

Queen’sBIRTHDAY

You may not be able to give Queen Elizabeth a present, but you sure can give your clients one. The Queen’s Birthday is the perfect time to run some extra promotions for the public holiday – in honour of the monarch, of course.

Queen’sBIRTHDAY

Everyone loves their mum, and Mother’s Day is the perfect way to help your clients show it in a meaningful way.

Queen’s Birthday looks like…The Union Jack, red and blue tones and Queen Elizabeth’s face (often from the back of an Australian coin).

Queen’s Birthday sounds like…Jubilant celebration, British slang, pride and trumpets tooting.

Father’s Day

Don’t forget dad! Father’s Day is a great opportunity to help clients appreciate the male figures in their lives.

Father’s Day

Father’s Day looks like…Gadgets, sports, beer, mates and the great outdoors – all mixed with a darker palette.

Father’s Day sounds like…Slang, appreciation and a relaxed tone – all blended with some good dad jokes.

When it comes to budgeting, make sure to leave yourself a buffer for extra marketing spend during these times of year.

HOLIDAYMARKETING

TIP

Labour Day

Long weekends are loved by all Australians, and Labour Day is no exception. As summer draws nearer, use Labour Day as a way to help clients take a break and reward themselves for all their hard work throughout the year.

Labour Day

Labour Day looks like…Putting your feet up, road trips with family and friends, and a celebration of... well, labour.

Labour Day sounds like...Relaxation and enjoyment, with a reminder for all to take a break after working so hard.

HALLOWEEN

Halloween might be spooky, but marketing for it doesn’t have to be. It’s not all pumpkins and scary masks. Use this holiday to inject some fun into your marketing to build up brand awareness.

HALLOWEEN

Halloween looks like…Cobwebs, black and orange, ghosts and jack-o’-lanterns.

Halloween sounds like…Spookiness, a bit of kookiness and (most importantly) fun!

When it comes to budgeting, make sure to leave yourself a buffer for extra marketing spend during these times of year.

Melbourne CUP DAY

It’s called “the race that stops the nation” for a reason. Australians love the Melbourne Cup. Don’t just run a Cup Day promotion – make sure to start your marketing messages in the weeks leading up to the big day.

Melbourne CUP DAY

Melbourne Cup Day looks like…Lush greens, horses, glasses of bubbly, spring fashion, floral designs and lots of hundred-dollar bills.

Melbourne Cup Day sounds like…Taking chances, elegance, sophistication, fun and anything that exudes style.

Christmas& Boxing Day

While most offices shut over the Christmas break, business booms for retailers, and Boxing Day is the single biggest spending day of the year.

Christmas marketing can start as early as November and run until the end of the year, so make sure you start planning well in advance.

Christmas& Boxing Day

Christmas looks like…Sleighs, reindeer, stockings, Santa hats, gifts wrapped with bows and all peppered with red, green and white tinsel.

Christmas sounds like…Festivities, family and friends, relaxation, merriment and getaways.

Christmas isn’t just for retailers. In 2013, UK agency Quietroom released a Santa brand book, spoofing today’s silliest branding strategies. Not only did the brand book go viral with over 17,000 shares on Facebook and 14,000 retweets on Twitter, it gained coverage in huge publications like AdWeek and Fast Company.

THEYGOT ITRIGHT

http://www.quietroom.co.uk/santa_brandbook/one

Finished your spectacular marketing plan?

Contact Snap to turn your holidaymarketing ideas into a reality.

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