snacks market in india 2014 - sample
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For the complete report, get in touch with us at : [email protected] Abstract: Netscribes’ latest market research report titled Snacks Market in India 2014 elaborates the competitive market scenario of the Indian snacks market and its growth prospects in the ensuing years. Indian snacks market is experiencing rising demand due to various driving factors which in turn is providing immense opportunities to manufacturers to grow and operate in the market lucratively. The report provides a snapshot of the Indian snacks industry that has witnessed several changes since 1995. In the initial years, the market was dominated by two players – traditional snacks player Haldiram and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global beverage and snacks player PepsiCo, the market dynamics changed completely. Now, the market is dominated by PepsiCo with its wide range of product portfolio. The other major players include Parle Agro, ITC, Parle Products, Balaji Wafers and Parle Wafers among others. A number of regional players have also entered the market over the past few years and are giving tough competition to the big players. The snacks market is classified into two broad segments – Western and traditional snack segments, wherein western snacks enjoy more popularity in comparison to the traditional snacks. Moreover, the western snack segment is dominated by a large number of MNCs and organized snack manufacturers. There are certain factors that have predominantly worked towards enabling the sector to grow in recent years. These include higher disposable incomes have enabled consumers to enhance their purchasing power, rapid urbanization which leads to busy lifestyles and subsequent inclination of consumers toward packaged food products and aggressive marketing campaigns by all the players to break the product clutter and attract consumers toward their brand. In addition to these, the other factors which are contributing towards rapid growth of the industry include growing working women population, fast expanding retail network and the convenience factor associated with snack consumption For snacks, quality standards laid by FSSAI have to be followed by the industry players. Various government policies that have been formulated for the food processing sector such as FDI, tax benefits and export promotions are applicable for the snack category as well. Coverage • Overview of the snacks market in India and historical and forecasted market size data over 2013 to 2018e • Segmentation of the snacks market and value chain analysis • Export-import overview of snacks, value and volume of export-import over 2010-11 to 2012-13 and country-wise value of export-import for 2013 • Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government • Overview of the various industry bodies and their responsibilitiesTRANSCRIPT
- 1. Snacks Market India March 2014
2. 2SNACKS MARKET IN INDIA 2014.PPT Executive Summary Market The Snack Food industry has performed well over the past five years, benefiting from the growing demand for snacks among consumers and favorable product pricing Increasing income levels and busy urban lifestyles have also contributed to its rising popularity Drivers & Challenges Competition Drivers Rapid Urbanization Growing Income and Consumption Increasing Working Women Population Marketing Campaigns Growing Retail Market Convenience Factor Challenges Rise in Packaging Costs Unorganized Sector and Local Players Competitive Price Points Health Concerns Major Players Company A Company B Company C Exhibitions and Events Product Innovation Corporate Activities Inclusion of Nuts as Snacking Option Trends Launch of Various Ethnic Snacks Innovative Promotional Campaigns Introduction of Healthy Snacks 3. 3 Macro-Economic Indicators Introduction Market Overview Value Chain Market Segmentation Consumer Insights Import & Export Drivers & Challenges Government Rules & Policies Government Participation Trends Competitive Landscape Strategic Recommendations Appendix SNACKS MARKET IN INDIA 2014.PPT 4. 4 Indian Market Overview (1/8) The Indian snacks market is expected to witness remarkable growth xxx Market Size & Growth 0 50 100 150 200 250 300 350 INR units X% 20--e X6 20--e X5 20--e X4 20--e X3 20--e X2 20-- X1 SNACKS MARKET IN INDIA 2014.PPT SAMPLE 5. 5 Indian Market Overview (2/8) over the next few years with increased consumption among consumers Market Segmentation (2013) X% Y% Unorganized Sector Organized Sector xxx xxx xxx xxx xxxx xxx SNACKS MARKET IN INDIA 2014.PPT Market Segmentation (2013) A% B% SAMPLE UrbanRural 6. 6 Indian Market Overview (3/8) In India, major snacks consumption has been noted in Gujarat and Maharashtra SNACKS MARKET IN INDIA 2014.PPT Region-wise Sales of Packaged Food (2013) C% B% D% A% East and North-East SouthNorth West xxx xxx xxx 7. 7 SAMPLEMarket Segmentation (1/3) Snacks are broadly classified into two segments xxx Snacks - Classification Western Traditional Y% X% Traditional Western Segmental Share (2013) SNACKS MARKET IN INDIA 2014.PPT 8. 8 SAMPLEConsumer Insights on Snacks (2/11) Consumption Share of Snacks Options 1) Yes 2) No Q: Do you consume snacks? Y% X% Share of Potential Future Consumers Options 1) Yes 2) No Q: If you dont consume snacks at present, would you like to try it in future X% Y% NoYesNoYes SNACKS MARKET IN INDIA 2014.PPT 9. 9 SAMPLE Import of Major Types of Snacks (2/2) Potato Chips Other Preparations of Potato 00 000 unitINR mn ValueVolume X6% x5&% X4% X3% X2% X1% f e d c b a Y6% Y5% Y4% Y3% Y2% Y1% l k j i h g 00 000 unitINR mn Volume Value Major Importing Nations Value Wise (2013) Major Importing Nations Value Wise (2013) SNACKS MARKET IN INDIA 2014.PPT 10. 10 Adoption of extensive marketing campaigns to create product awareness is fostering market growth Marketing Campaigns xxx xxx xxx xxx xxx Impact SNACKS MARKET IN INDIA 2014.PPT Television Print Outdoor Overall IndustryDigitalRadio 2013 2014e Indian advertising Industry SAMPLE 11. 11 Share of healthy snacks in the overall snacks market Snack manufacturers are launching healthy snacks to Introduction of Healthy Snacks (1/2) xxx xxx xxx 0 INR bn y 2015e y1 2011 x1 xxx y x Healthy Snacks Others Health & Wellness Food Market xxx SNACKS MARKET IN INDIA 2014.PPT SAMPLE 12. 12 SAMPLE Porters Five Forces Analysis Competitive Rivalry xxx xxx xxx Bargaining Power of Suppliers xxx xxx Bargaining Power of Buyers xxx xxx Threat of Substitutes xxx xxx Threat of New Entrants xxx xxx Impact Medium Impact Medium to High Impact Medium Impact Medium to High Impact Medium to High *Note: BEP (Break-even point) SNACKS MARKET IN INDIA 2014.PPT 13. 13 Public: Domestic Company Company ABC (x/x) Key People Products and Services Company Information Offices and Centres India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Corn Based Snacks Traditional Namkeens Wheat Puffs Name Designation Head Office New Delhi SNACKS MARKET IN INDIA 2014.PPT 14. 14 SAMPLEFinancial Snapshot Key Ratios Financial Summary The company earned a net profit of INR x mn in FY 2013, as compared to net profit of INR y mn in FY 2012 The company reported total income of INR a mn in FY 2013, registering an increase of b% over FY 2012 The company earned an operating margin of c% in FY 2013, a decrease of percentage d% points over FY 2012 The company reported debt to equity ratio of e in FY 2013, a decrease of f% over FY 2012 Key Financial Performance Indicators Indicators Value (19/02/2014) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Abs) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/LossTotal Income 0 50 100 150 0 INR mn INR mn 2012 201320112010 Public: Domestic Company Company ABC (x/x) SNACKS MARKET IN INDIA 2014.PPT 15. 15 Public: Domestic Company Company ABC (x/x) Key Business Segments Key Geographic Segments 20132010 2011 2012 100% 40% 60% 80% 0% 20% X% 2013 India Business Highlights Description News Overview xxx Snack Food xxx SNACKS MARKET IN INDIA 2014.PPT SAMPLE 16. 16 Description News Manufacturing Plants xxx Distribution Network xxx Regional Presence xxx Key Developments xxx Public: Domestic Company Company ABC (x/x) Business Highlights SNACKS MARKET IN INDIA 2014.PPT 17. 17 Public: Domestic Company Company ABC SWOT Analysis (x/x) xxx xxx xxx xxx TO WS SNACKS MARKET IN INDIA 2014.PPT SAMPLE 18. 18 Private: Domestic Company Company ABC (x/x) Key People Products and Services Company Information Offices and Centres India Name Designation Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office Category Products/Services Wafers Namkeens Rajkot SNACKS MARKET IN INDIA 2014.PPT 19. 19 Private: Domestic Company Company ABC Shareholding Pattern (x/x) Name No. of Shares held A B C D E F G Total SNACKS MARKET IN INDIA 2014.PPT Ownership Structure 2011 20132012 Directors or relatives of directors Ownership structure corresponds to Date of AGM:30/09/2011, 29/09/2012 and 30/09/2013 Shareholders of the Company as on 30/09/2013 20. 20 SAMPLEFinancial Snapshot Key Ratios Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Private: Domestic Company Company ABC (x/x) Improved Decline Financial Summary The company incurred a net profit of INR x mn in FY 2013, as compared to net profit of INR y mn in FY 2012 The company reported total income of INR a mn in FY 2013, registering an increase of b% over FY 2012 The company earned an operating margin of c% in FY 2013, a decrease of d percentage points over FY 2012 The company reported debt to equity ratio of e in FY 2013, an increase of f% over FY 2012 Net Profit/LossTotal Income 0 1,500 1,000 500 0 -500 2013201220112010 INR mn INR mn SNACKS MARKET IN INDIA 2014.PPT 21. 21 Business Highlights Private: Domestic Company Company ABC (x/x) Description News Overview xxx Manufacturing Facility xxx Quality Assurance xxx Expansion Plans xxx SNACKS MARKET IN INDIA 2014.PPT 22. 22 Private: Domestic Company Company ABC SWOT Analysis (x/x) xxx xxx xxx xxx TO WS SNACKS MARKET IN INDIA 2014.PPT SAMPLE 23. 23 Thank you for the attention About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. Snacks Market India report is part of Research on Indias Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Disclaimer: This report is published for general information only. Although high standards have been used in the preparation, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes and prior permission is required for guidelines on reproduction. Follow us on: Phone: +91 33 4027 6214/6215 E-Mail: [email protected] SNACKS MARKET IN INDIA 2014.PPT